Makeup for Mature Skin

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Foundation

Foundation

Best Sellers

PALETTES, KITS, SETS

Baked Makeup

Eyes

Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
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3.9
Rated 3.9 out of 5 stars
49,207

Baked Balance-n-Brighten Color Correcting Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
7,280

Double Take Baked Full Coverage Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
6,883

Baked Balance-n-Glow Illuminating Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
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4.5
Rated 4.5 out of 5 stars
2,239

Quench-n-Tint Lightweight Tinted Moisturizer

$52.00 CAD
$26.00 CAD $52.00 CAD
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Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
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4.5
Rated 4.5 out of 5 stars
771

Better Than ‘Block Skincare-Infused Serum Foundation with...

$58.00 CAD
$29.00 CAD $58.00 CAD
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Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
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4.1
Rated 4.1 out of 5 stars
1,406

Double Take Liquid Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Today's Deal
3.9
Rated 3.9 out of 5 stars
49,207

Baked Balance-n-Brighten Color Correcting Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
7,280

Double Take Baked Full Coverage Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
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3.8
Rated 3.8 out of 5 stars
50,596

Foundationals Kit - Natural Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
7,652

Foundationals Kit - Matte Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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Foundationals Satin soldier in Light
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
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4.1
Rated 4.1 out of 5 stars
7,287

Foundationals Kit - Satin Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 63%
4.7
Rated 4.7 out of 5 stars
206

Baked Icons Complete Full Face Palette

$225.00 CAD
$84.00 CAD $225.00 CAD
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Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
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4.0
Rated 4.0 out of 5 stars
69,885

Baked Starter Kit (3PC)

$290.00 CAD
$105.00 CAD $290.00 CAD
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Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,459

Baked Blush-n-Brighten Marbleized Blush

$49.00 CAD
$30.00 CAD $49.00 CAD
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The Wonder Balm in shade Pinch Me Pink
The Wonder Balm Model B&A in Pinch-Me Pink
The Wonder Balm us vs them
LIMITED SUPPLY
4.5
Rated 4.5 out of 5 stars
429

The Wonder Balm

$49.00 CAD
$30.00 CAD $49.00 CAD
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LIMITED SUPPLY
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
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4.0
Rated 4.0 out of 5 stars
8,737

Light and Full Coverage Kit (2 PC)

$120.00 CAD
$58.00 CAD $120.00 CAD
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Save 52%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
3.8
Rated 3.8 out of 5 stars
50,596

Foundationals Kit - Natural Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
7,652

Foundationals Kit - Matte Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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Foundationals Satin soldier in Light
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
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4.1
Rated 4.1 out of 5 stars
7,287

Foundationals Kit - Satin Finish (2PC)

$98.00 CAD
$49.00 CAD $98.00 CAD
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Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 63%
4.7
Rated 4.7 out of 5 stars
206

Baked Icons Complete Full Face Palette

$225.00 CAD
$84.00 CAD $225.00 CAD
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Save 63%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
69,885

Baked Starter Kit (3PC)

$290.00 CAD
$105.00 CAD $290.00 CAD
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Save 64%
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 49%
4.8
Rated 4.8 out of 5 stars
34

Everyday Eye & Lip Kit (2PC)

$73.00 CAD
$37.00 CAD $73.00 CAD
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Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 52%
4.0
Rated 4.0 out of 5 stars
8,737

Light and Full Coverage Kit (2 PC)

$120.00 CAD
$58.00 CAD $120.00 CAD
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Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.0
Rated 4.0 out of 5 stars
69,659

Daily Routine: Natural Finish Full Face Kit (4 PC)

$185.00 CAD
$73.00 CAD $185.00 CAD
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Save 61%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
4.2
Rated 4.2 out of 5 stars
2,012

Baked Starter Kit - Tuscan Dreams (3 PC)

$275.00 CAD
$105.00 CAD $275.00 CAD
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Save 62%
All Seasons of Beauty Kit - Timeless Tones solider fair
All Seasons of Beauty Kit - Timeless Tones group texture
Save 66%
4.5
Rated 4.5 out of 5 stars
46

All Seasons of Beauty Kit - Timeless Tones (4PC)

$220.00 CAD
$75.00 CAD $220.00 CAD
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Save 66%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 52%
4.0
Rated 4.0 out of 5 stars
8,737

Light and Full Coverage Kit (2 PC)

$120.00 CAD
$58.00 CAD $120.00 CAD
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Save 52%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Today's Deal
3.9
Rated 3.9 out of 5 stars
49,207

Baked Balance-n-Brighten Color Correcting Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
Shop Now
Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Today's Deal
4.0
Rated 4.0 out of 5 stars
7,280

Double Take Baked Full Coverage Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
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Today's Deal
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,883

Baked Balance-n-Glow Illuminating Foundation

$58.00 CAD
$29.00 CAD $58.00 CAD
Shop Now
Today's Deal
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
69,885

Baked Starter Kit (3PC)

$290.00 CAD
$105.00 CAD $290.00 CAD
Shop Now
Save 64%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.0
Rated 4.0 out of 5 stars
69,659

Daily Routine: Natural Finish Full Face Kit (4 PC)

$185.00 CAD
$73.00 CAD $185.00 CAD
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Save 61%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,459

Baked Blush-n-Brighten Marbleized Blush

$49.00 CAD
$30.00 CAD $49.00 CAD
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BEST SELLER
Double Take Baked Bronzer - Solider
Double Take Baked Bronzer - BA Medium
NEW
5.0
Rated 5.0 out of 5 stars
3

Double Take Baked Bronzer

$52.00 CAD
$31.00 CAD $52.00 CAD
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NEW
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 54%
4.0
Rated 4.0 out of 5 stars
61,302

40+ Club Kit (3PC)

$150.00 CAD
$69.00 CAD $150.00 CAD
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Save 54%
Daily Routine: Satin Finish Full Face Kit (4 PC) Porcelain
Daily routine: satin finish full face kit 4PC model shade chart
Save 61%
3.9
Rated 3.9 out of 5 stars
158

Daily Routine: Satin Finish Full Face Kit (4 PC)

$185.00 CAD
$73.00 CAD $185.00 CAD
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Save 61%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
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New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,782

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$110.00 CAD
$55.00 CAD $110.00 CAD
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The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
4.6
Rated 4.6 out of 5 stars
32

Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

$85.00 CAD
$43.00 CAD $85.00 CAD
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Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,128

Kajal Longwear Eyeliner

$37.00 CAD
$22.00 CAD $37.00 CAD
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BEST SELLER
Dual-Ended Brow Sculpting Marker Soldier
Dual-Ended Brow Sculpting Marker Model Grid
NEW

Dual-Ended Brow Sculpting Marker

$40.00 CAD
$24.00 CAD $40.00 CAD
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NEW
Inkcredibles soldier - Olive_My_Love
INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
Laura Geller Inkcredible Eyeliner Pencil product benefits
BEST SELLER
4.2
Rated 4.2 out of 5 stars
2,072

INKcredible Waterproof Gel Eyeliner Pencil

$37.00 CAD
$22.00 CAD $37.00 CAD
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BEST SELLER
Kajal Longwear Mascara solider- black
Kajal Mascara in Black Model Eye B&A
4.5
Rated 4.5 out of 5 stars
1,008

Kajal Longwear Mascara

$40.00 CAD
$24.00 CAD $40.00 CAD
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Bold Beauty Kajal Duo Soldier
Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
Award winning image
Save 50%
4.5
Rated 4.5 out of 5 stars
1,134

Bold Beauty Kajal Duo

$76.00 CAD
$38.00 CAD $76.00 CAD
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The Delectables Eyeshadow Soldier
The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
Save 49%
4.4
Rated 4.4 out of 5 stars
688

Delectables Baked Eyeshadow Palette Earthy Essentials

$85.00 CAD
$43.00 CAD $85.00 CAD
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Save 49%
All Day Eye Kit Earthy Essentials - soldier
All Day Eye Kit Earthy Essentials - texture
Delectables Earthy Essentials - benefits
Save 65%
4.5
Rated 4.5 out of 5 stars
56

All Day Eye Kit (5 PC)

$170.00 CAD
$60.00 CAD $170.00 CAD
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Save 65%
The Ultimate Palette Minimalism Maximized soldier
The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
Save 61%
4.5
Rated 4.5 out of 5 stars
128

Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

$190.00 CAD
$75.00 CAD $190.00 CAD
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Save 61%
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Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

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National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Blush

The best blush for mature skin

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.