What's

Inside

Find Your
Shade

How to
Apply

Get the
Kit

What's Inside

Find Your Shade

How to Apply

Get The Kit

This is the Easiest Made-for-Mature-Skin Makeup Kit You’ll Ever Use!

These beauty favorites are the latest and greatest for enhancing your makeup routine. Meet the New Icons Full Face Kit!

8,400+ 5 star reviews

Meet the “holy grail” lightweight makeup routine that’s kept women coming back for 20+ years! The New Icons Full Face Kit:

Delivers a fresh, natural look

Foolproof formulas made with mature skin in mind

Includes everything you need for a full face – no makeup experience necessary!

FREE US shipping & returns

30-day money back guarantee

Here's Why Decades of Die-Hard Fans Will Never Go Back to Their Old Routines

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out! Definitely recommend!”

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

Packed with Antioxidants

Soothing on Sensitive Skin

Handmade
in Italy

Dermatologist Approved

Beauty Award Winning

PACKED WITH ANTIOXIDANTS

Soothing on Sensitive Skin

Handmade
in Italy

Dermatologist Approved

Beauty Award

Winning

Keep it Simple: Effortlessly Create a Full Face With

Just 6 Products

What’s inside your New Icons Full Face Kit:

A $169 value Just

$69.00

Foundation

Baked Balance-n-Brighten Foundation

A lightweight foundation that evens and color-corrects skin: no cakey finish!

Blush

Baked Blush-n-Brighten

A luminous flush of color, full of skin-loving antioxidants

Primer

Spackle Skin Perfecting Primer

A skin-soothing base that locks in your makeup for all-day wear

BRUSH

Retractable Kabuki Brush

A travel-friendly brush to help you build up your desired foundation coverage and blend your blush and highlighter too!

LIP COLOR

Jelly Balm Hydrating Lip Color

Get a soft pop of color with a surge of hydration

HIGHLIGHTER

Baked Natural Glow Highlighter

Add a touch of radiance with Laura's signature natural-looking highlighter!

Swipe to learn more

Laura Geller makeup products including lipstick, foundation, primer, brush, blush, and highlighter on a marble surface.

The Secret to Your Most Flattering & Forgiving Color Match? Marbleized Foundation!

Find the perfect shade to balance and brighten your skin tone:

no guesswork needed.

Great news: Balance-n-Brighten foundation has more wiggle room in each shade than traditional foundations, due to its marbleized blend of color-correcting, line-blurring tones.


Unlike other makeup, you can feel confident about choosing your shade with our Shade Finder to get your perfect Geller gorgeous look.

*Still want an expert opinion? Click the Chat button below to get started!

*Still want an expert opinion? Click "Chat with a Pro" below to get started!

5 Quick Steps to a Fresh-Faced Everyday Look

Great makeup should help smooth the look of fine lines and conceal dark spots - not cake and settle.

Assorted makeup products including primer, highlighter, foundation, lip color, and blush, displayed in various shades.

1

Prep your face

Spread 1-2 pumps of the Spackle Skin Perfecting Primer over your face, and let set for 60 seconds

2

Swirl to color-correct

Swirl the kabuki brush in your Baked Balance-n-Brighten foundation, and sweep all over face

3

Add blush to lift

Twist base and dab serum blush over your cheekbones, blending out with a brush or your finger toward temples for an uplifted look

4

Enhance with highlighter

Sweep Baked Natural Glow Highlighter across the high points of your face — cheekbones, brow bones, Cupid's bow, and more! — for a soft and subtle glow, minus the glitter!

5

Finish with a rosy lip

Complete your fresh-faced look with a swipe of the moisturizing Jelly Balm Hydrating Lip Color

A collection of Laura Geller makeup products, including primer, powder, blush, lipstick, and brushes on a white background.
Lipstick with fresh peach slices background, highlighting hydrating ingredients.
  • Collection of Laura Geller makeup products, including primer, bronzer, highlighter, lipstick, and brush.
  • Makeup product swatches including primer, highlighter, foundation, lip color, and blush.
  • Lipstick surrounded by peach slices, highlighting hydrating ingredients, from Laura Geller brand.

The New Icons Full Face Kit |
6 Makeup Must-Haves For an Effortless, Natural Look

8,400+ 5 star reviews

A collage of various makeup products including primer, eyeshadow, foundation, lip color, and blush with labels.

Our 5-star top-rated makeup for mature skin, in a single easy-to-use kit!

Easy application

Moisturizes & refreshes skin

Smooths fine lines & wrinkles

Builds to your perfect coverage

$110.00
$69.00

$169 VALUE

Get My Kit

FREE US shipping & returns

30-day money back guarantee

“Blown away… many compliments!”

"The Spackle is perfect for priming the skin to a silky smooth base; then the baked foundation just glides and blends beautifully… I’ve already gotten so many compliments since I’ve started using it, too. Highly recommend!"

Ella A.

“Feels like bare skin, looks flawless”

“I was skeptical because I heard powder would set in my fine lines and wrinkles. But I am blown away! It is so quick and easy to apply, and I feel like I have bare skin, yet the finish is flawless. I will not go back to liquid foundation.”

Deb H.

Find Your Perfect Shade

Browse our foundation shades to find your best fit, so you can easily:

Smooth fine lines & even out skin tone

Brighten & conceal sun spots

Give skin a healthy, radiant boost

Try The New Icons Kit

Mie is wearing

Porcelain

Jane is wearing

Fair

Leyla is wearing

Light

Laura is wearing

Medium

Nicola is wearing

Golden
Medium

Aldara is wearing

Sand

Aischa is wearing

Tan

Pat is wearing

Deep

Lene is wearing

Toffee

Still not sure about your shade?

Take Shade Finder Quiz

Mie is wearing

Porcelain

Jane is wearing

Fair

Leyla is wearing

Light

Laura is wearing

Medium

Nicola is wearing

Golden Medium

Aldara is wearing

Sand

Aischa is wearing

Tan

Pat is wearing

Deep

Lene is wearing

Toffee

Any Questions?

We’re Here to Help.

I have sensitive skin. Will these products work for me?

How can I find my shade for the Baked Balance-n-Brighten foundation?

I don’t have much experience with makeup. Is there a learning curve for this kit?

This kit won’t make me look glittery, cakey, or overdone, right?

Are you ready to master the fresh-faced & natural makeup look in just minutes?

Discover the secret to everyday radiance that millions of women already know!

Get My New Icons Kit