If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

We’re officially initiating you into the 40+ Club with this exclusive makeup set!

This fabulous travel-friendly kit includes some of our must-have makeup for mature skin, like our new Handbag Hero for easy on-the-go touch-ups.

  • Balance-n-brighten Soldier - Porcelain

    Baked Balance-n-Brighten

  • Retractable Angled Kabuki Brush

  • Blush-n-Brighten soldier - ethereal rose

    Baked Blush-n-Brighten

1 of 3

Share your love for all things Laura Geller - and how you rock your age!- With our brand new lineup of exclusive 40+ Club Merch!

  • The 40+ Club Compression Socks on model L/XL

    Laura Geller Compression Socks

  • The 40+ Club Tote Soldier

    40+ Club Tote Bag

  • The 40+ Club Zip-Up Sweatshirt Soldier xxl

    40+ Club Hoodie

1 of 3

Frequently Asked Questions

What does this kit include?

This kit includes our bestselling Baked Balance-n-Brighten Color Correcting Foundation, Baked Blush-n-Brighten Marbleized Blush, and our Retractable Angled Kabuki Brush for smooth application.

How do I find the right foundation shade?

Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown). Or use the Shade Finder by choosing the foundation shade closest to your skin tone. Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.

What is baked makeup and what makes it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!

How do I apply each product in the kit?

Baked Balance-n-Brighten Color Correcting Foundation: For LIGHT coverage, swirl the included Retractable Angled Kabuki Brush onto the powder, then sweep it across your face. Blend outward and upward. For MEDIUM coverage, use the Retractable Angled Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

Baked Blush-n-Brighten: Use the same Retractable Angled Kabuki Brush to apply the blush on the apples of your cheeks, blending up towards the hairline.

Handbag Hero: Use the included puff to pat a small amount of powder atop makeup to set your look. Use as needed day or night for touch-ups and mattifying any shine. Apply lipstick, starting in the middle of your lips and work your way to the corners of your mouth.

Will this cake on my skin?

Never. Our baked makeup isn’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder formulas). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is your return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.

3.9
Rated 3.9 out of 5 stars
Based on 47,692 reviews
Total 5 star reviews: 26.5k Total 4 star reviews: 5k Total 3 star reviews: 5.5k Total 2 star reviews: 4.3k Total 1 star reviews: 6.4k
Slide 1 selected
47,692 reviews
  • Dora H.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Wonderful product!

    Absolutely love these products!! Won’t use anything else!

  • Barbara D.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    Naturel looking

    I love this product looks like I am not wearing makeup and can put it on as light or heavy as I want depending on my mood

  • Barbara G.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    Easy to apply

    Having taken about 5 weeks to arrive , when it finally arrived I tried it right away. Perfect colour for me and easy to apply. I think it will be long lasting too.

  • Joanne M. H.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Fair
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Great product

    Perfect coverage, looks like in not wearing anything and that's what I was hoping for This choice was Porcelain, previous choice was Fair

  • Carmen C.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Redness
    Rated 5 out of 5 stars
    Nice coverage

    I was a liquid foundation/tinted moisturizer user for years; I was under the impression that powdered makeup would be too drying and not give me enough coverage; I was wrong!! After seeing ads for Laura Geller products and getting a discount code too good to pass up I got the starter kit ; I was impressed by how light the foundation felt Not cakey; Did not emphasize fine lines and not drying at all; I am getting a lot of compliments on how good my skin looks; I did reorder the foundation in a darker shade as I felt I needed more coverage for my imperfections and if I do have one suggestion, it would be to be able to get samples of the foundation in order to pick my perfect shade ( I hate returning stuff)

    Laura Geller Beauty
    3 hours ago

    Thank you so much for your absolutely wonderful 5-star review of our Baked Balance-n-Brighten Color Correcting Foundation, Carmen! We are so thrilled to hear that we've completely changed your perspective on powder foundation and exceeded all your expectations! It's heartwarming to know that you're loving how incredibly light and natural it feels—never cakey or drying—and how beautifully it enhances your skin without emphasizing fine lines. We love hearing how you're getting so many compliments on how amazing your skin looks, that's exactly what makes this foundation so special for creating that flawless, effortless finish! Your experience perfectly captures the comfortable, buildable coverage we crafted to work beautifully for all skin types. We truly appreciate your thoughtful suggestion about samples for shade matching—feedback like yours helps us continue improving the customer experience! Thank you for trusting our Baked Balance-n-Brighten Color Correcting Foundation to be part of your beauty routine and for sharing your lovely, encouraging feedback!