If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

We’re officially initiating you into the 40+ Club with this exclusive makeup set!

This fabulous travel-friendly kit includes some of our must-have makeup for mature skin, like our new Handbag Hero for easy on-the-go touch-ups.

  • Balance-n-brighten Soldier - Porcelain

    Baked Balance-n-Brighten

  • Retractable Angled Kabuki Brush

  • Blush-n-Brighten soldier - ethereal rose

    Baked Blush-n-Brighten

1 of 3

Share your love for all things Laura Geller - and how you rock your age!- With our brand new lineup of exclusive 40+ Club Merch!

  • The 40+ Club Compression Socks on model L/XL

    Laura Geller Compression Socks

  • The 40+ Club Tote Soldier

    40+ Club Tote Bag

  • The 40+ Club Zip-Up Sweatshirt Soldier xxl

    40+ Club Hoodie

1 of 3

Frequently Asked Questions

What does this kit include?

This kit includes our bestselling Baked Balance-n-Brighten Color Correcting Foundation, Baked Blush-n-Brighten Marbleized Blush, and our Retractable Angled Kabuki Brush for smooth application.

How do I find the right foundation shade?

Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown). Or use the Shade Finder by choosing the foundation shade closest to your skin tone. Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.

What is baked makeup and what makes it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!

How do I apply each product in the kit?

Baked Balance-n-Brighten Color Correcting Foundation: For LIGHT coverage, swirl the included Retractable Angled Kabuki Brush onto the powder, then sweep it across your face. Blend outward and upward. For MEDIUM coverage, use the Retractable Angled Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

Baked Blush-n-Brighten: Use the same Retractable Angled Kabuki Brush to apply the blush on the apples of your cheeks, blending up towards the hairline.

Handbag Hero: Use the included puff to pat a small amount of powder atop makeup to set your look. Use as needed day or night for touch-ups and mattifying any shine. Apply lipstick, starting in the middle of your lips and work your way to the corners of your mouth.

Will this cake on my skin?

Never. Our baked makeup isn’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder formulas). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is your return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.

3.9
Rated 3.9 out of 5 stars
Based on 47,681 reviews
Total 5 star reviews: 26.5k Total 4 star reviews: 5k Total 3 star reviews: 5.5k Total 2 star reviews: 4.3k Total 1 star reviews: 6.4k
Slide 1 selected
47,681 reviews
  • Kim G.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Redness, Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Foundation

    Is a gift purchase..but ik she loves it

  • Julie S.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Foundation

    I love it. Goes on evenly. Doesn't feel heavy.

  • Maryann C.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Light coverage

    Light and lively coverage. Looks natural.

  • Kathy T.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Shocking

    I feel like I’ve been sold “The Emperors New Clothes”. It’s so transparent, I can’t see it, but I notice it in how smooth and soft my skin is and how flawless my make up looks. (I wear very little makeup)

    Laura Geller Beauty
    6 hours ago

    Thank you so much for your review, Kathy! We love your "Emperor's New Clothes" reference - what a perfect way to describe the beautiful, transparent nature of our Baked Balance-n-Brighten foundation! We're thrilled to hear that while the coverage appears nearly invisible, you're experiencing exactly what our formula is designed to deliver - that smooth, soft skin feel and flawless makeup finish. Your feedback about achieving beautiful results with minimal makeup is incredibly valuable, as it helps us understand how our baked formula works perfectly for those who prefer a natural, barely-there approach to foundation. It's wonderful to know that the color correcting benefits are giving you that seamless, perfected look while still feeling lightweight and natural on your skin. If you have questions or need assistance, please don't hesitate to contact us. We are open 24/7.

  • Debra A. L.
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles
    Rated 5 out of 5 stars
    Baked Balance and Brighten

    Been using this product for years! Lasts forever! Love Laura’s products! Thanks Laura! Customer for life!

    Laura Geller Beauty
    6 hours ago

    Thank you so much for your absolutely wonderful 5-star review, Debra! We are so thrilled to hear that you've been loving our Baked Balance-n-Brighten Color Correcting Foundation for years! It's heartwarming to know that you're experiencing the incredible longevity that makes this foundation such an amazing value - that's exactly what we love about our baked formula! Your loyalty and trust in Laura's products means the world to us, and knowing that you're a customer for life truly makes our day. Thank you for being such a dedicated part of our beauty community and for sharing your lovely, encouraging feedback!