Meet the Dermatologist-Approved Foundation That’s Been a Cult Favorite for 20 Years and Counting!
There's a reason why we've sold OVER 4 MILLION Baked Balance-n-Brighten compacts — and why Bethenny Frankel can't get enough.
Safe for sensitive skin, psoriasis and rosacea, this dermatologist-endorsed baked formula provides beautifully natural coverage.
(7,000+ reviews)
Meet the Dermatologist-Approved Foundation That’s Been a Cult Favorite for 20 Years and Counting!
There's a reason why we've sold OVER 4 MILLION Baked Balance-n-Brighten compacts — and why Bethenny Frankel can't get enough.
Safe for sensitive skin, psoriasis and rosacea, this dermatologist-endorsed baked formula provides beautifully natural coverage.
Dermatologist-Approved Formula
Suitable for sensitive skin, this gentle formula is not only dermatologist-approved, it’s earned a National Psoriasis Foundation Seal of Recognition. We’re proud to partner with the National Rosacea Society as well.
DR. HOWARD SOBEL
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
DR. HOWARD SOBEL
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."
Dermatologist-Approved Formula
Suitable for sensitive skin, this gentle formula is not only dermatologist-approved, it’s earned a National Psoriasis Foundation Seal of Recognition. We’re proud to partner with the National Rosacea Society as well.
DR. HOWARD SOBEL
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
DR. HOWARD SOBEL
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."
Crease-Free Coverage
Baked Balance-n-Brighten offers long-lasting coverage that won't settle into fine lines or wrinkles. It's nothing but smooth, seamless skin from here on out.
“It’s powder, but it goes on creamy. That’s good, because it’s going to melt into your skin.”
BETHENNY FRANKEL
“It’s powder, but it goes on creamy. That’s good, because it’s going to melt into your skin.”
BETHENNY FRANKEL
Crease-Free Coverage
Baked Balance-n-Brighten offers long-lasting coverage that won't settle into fine lines or wrinkles. It's nothing but smooth, seamless skin from here on out.
“It’s powder, but it goes on creamy. That’s good, because it’s going to melt into your skin.”
BETHENNY FRANKEL
“It’s powder, but it goes on creamy. That’s good, because it’s going to melt into your skin.”
BETHENNY FRANKEL
Won’t Cake, Never Cracks
This weightless powder camouflages redness, dark spots, and uneven skin tone without caking. Glide our baked formula anywhere you need it for a flawless, second-skin finish.
"This product makes me feel confident in my skin. It covers my imperfections, but feels light and looks fresh all day. I absolutely love it."
— Geller Gal, age 59, Orange County, CA
"This product makes me feel confident in my skin. It covers my imperfections, but feels light and looks fresh all day. I absolutely love it."
— Geller Gal, age 59, Orange County, CA
Won’t Cake, Never Cracks
This weightless powder camouflages redness, dark spots, and uneven skin tone without caking. Glide our baked formula anywhere you need it for a flawless, second-skin finish.
"This product makes me feel confident in my skin. It covers my imperfections, but feels light and looks fresh all day. I absolutely love it."
— Geller Gal, age 59, Orange County, CA
"This product makes me feel confident in my skin. It covers my imperfections, but feels light and looks fresh all day. I absolutely love it."
— Geller Gal, age 59, Orange County, CA
Good-for-Skin Ingredients
Free of fillers and binders, this non-irritating formula is infused with antioxidant-rich centella asiatica and white tea extract. Works for all complexions— from dry to oily.
“Laura Geller has been a trusted brand for years. Do you know how hard it is to stay successful in the beauty business for years?”
BETHENNY FRANKEL
“Laura Geller has been a trusted brand for years. Do you know how hard it is to stay successful in the beauty business for years?”
BETHENNY FRANKEL
Good-for-Skin Ingredients
Free of fillers and binders, this non-irritating formula is infused with antioxidant-rich centella asiatica and white tea extract. Works for all complexions— from dry to oily.
“Laura Geller has been a trusted brand for years. Do you know how hard it is to stay successful in the beauty business for years?”
BETHENNY FRANKEL
“Laura Geller has been a trusted brand for years. Do you know how hard it is to stay successful in the beauty business for years?”
BETHENNY FRANKEL
Shade Matching Made Easy
Each compact includes six swirled shades that match your skin
beautifully, and add instant dimension with a hint of radiance.
"I like that the multi-colored powder adjusts to your skin tone. It works really great! Told my best friend and she bought it, too!"
— Geller Gal, age 45, Norwich, CT
"I like that the multi-colored powder adjusts to your skin tone. It works really great! Told my best friend and she bought it, too!"
— Geller Gal, age 45, Norwich, CT
Shade Matching Made Easy
Each compact includes six swirled shades that match your skin
beautifully, and add instant dimension with a hint of radiance.
"I like that the multi-colored powder adjusts to your skin tone. It works really great! Told my best friend and she bought it, too!"
— Geller Gal, age 45, Norwich, CT
"I like that the multi-colored powder adjusts to your skin tone. It works really great! Told my best friend and she bought it, too!"
— Geller Gal, age 45, Norwich, CT
The Right Amount of Radiance
Get a glow without glitter. The moisturizing jojoba oil and luminous pigments deliver a fresh, natural finish for skin that always looks lit from within.
“I like to look natural, I like to look like a much better version of myself, and that mission is now accomplished!”
BETHENNY FRANKEL
“I like to look natural, I like to look like a much better version of myself, and that mission is now accomplished!”
BETHENNY FRANKEL
The Right Amount of Radiance
Get a glow without glitter. The moisturizing jojoba oil and luminous pigments deliver a fresh, natural finish for skin that always looks lit from within.
“I like to look natural, I like to look like a much better version of myself, and that mission is now accomplished!”
BETHENNY FRANKEL
“I like to look natural, I like to look like a much better version of myself, and that mission is now accomplished!”
BETHENNY FRANKEL
(7,000+ reviews) Try It and Love It, or Return It for Free
Let us balance your skin tone and brighten your day!
Let Our Pros Pick the Perfect Foundation and Shade for You
FOLLOW THE FOUR SIMPLE STEPS BELOW!
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Try It and Love It, or Return It for Free
Let us balance your skin tone and brighten your day!
Let Our Pros Pick the Perfect Foundation and Shade for You
FOLLOW THE FOUR SIMPLE STEPS BELOW!
Item Added to Bag!
$36.00
Item Added to Bag!
$36.00
Works Flawlessly With
Meet Your Match
Find Your Foundation Shade
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Fair
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Light
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Medium
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Golden Medium
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Sand
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Tan
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Deep
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Toffee
Still Not Sure of Your Shade? Ask Our Pros
Frequently Asked Questions
Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within 24 hours (link above the shade dropdown).
Or use the Shade Finder by choosing the shade closest to your skin tone.
Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.
No, this foundation provides light-to-medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try our Double Take Baked Full Coverage Foundation.
For LIGHT coverage, swirl a brush (the Retractable Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.
For MEDIUM coverage, use a denser brush, or the Retractable Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.
Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.
Balance-n-Brighten: light-to-medium coverage with a natural finish
Balance-n-Glow: light-to-medium coverage with a satin finish
Double Take: full coverage with a matte finish
If you’re not happy with your foundation, send it back within 30 days for a full refund or exchange. We’ll cover the return shipping cost.
