Invisible?
Says Who?!
Invisible?
Says Who?!
We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.
We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.
Invisible?
Says Who?!
Invisible?
Says Who?!
We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.
We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.
They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!
We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!
“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”
“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”
Ali Wentworth
Ali Wentworth
“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”
“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”
Ali Wentworth
Ali Wentworth
Ali’s Over-40 Solutions
Advice and beauty secrets straight from the funny phenom herself!
Invisible Women No More!
Invisible Women No More!
Here’s why it’s prime time for women of a certain age to step out of the shadows.
Here’s why it’s prime time for women of a certain age to step out of the shadows.
AARP
AARP
62% of older Americans believe advertisements portray an unrealistic representation of life over 50.
62% of older Americans believe advertisements portray an unrealistic representation of life over 50.
Fancy
Fancy
More than 80% of women over 40 believe brands underestimate their intelligence.
More than 80% of women over 40 believe brands underestimate their intelligence.
Nielsen
Nielsen
Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.
Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.
AARP
AARP
Only 20% of women over 50 believe they are represented positively in the media.
Only 20% of women over 50 believe they are represented positively in the media.
NPR
NPR
Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.
Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.
AARP
AARP
2 out of 3 women over 50 say they have experienced age-based discrimination.
2 out of 3 women over 50 say they have experienced age-based discrimination.
Italian Marble Lipstick
Laura Geller Beauty
Italian Marble Lipstick
