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  • Save 75%
    Today's Deal
    4.3
    Rated 4.3 out of 5 stars
    39

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $58.00 $235.00
    Save 75%
    Today's Deal
  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.3
    Rated 4.3 out of 5 stars
    457

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    66,589

    Baked Starter Kit (3PC)

    $190.00
    $66.00 $190.00
    Save 65%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    SELLING FAST ⏰
    3.9
    Rated 3.9 out of 5 stars
    47,428

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $21.38 $38.00
    SELLING FAST ⏰
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.8
    Rated 3.8 out of 5 stars
    48,157

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $25.00 $64.00
    Save 61%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 58%
    4.0
    Rated 4.0 out of 5 stars
    7,187

    Light and Full Coverage Kit (2 PC)

    $76.00
    $32.00 $76.00
    Save 58%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,878

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,491

    Jelly Balm Hydrating Lip Color

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 58%
    4.4
    Rated 4.4 out of 5 stars
    4,712

    Love Your Lips Duo

    $45.00
    $19.00 $45.00
    Save 58%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    SELLING FAST ⏰
    4.0
    Rated 4.0 out of 5 stars
    6,369

    Double Take Baked Full Coverage Foundation

    $38.00
    $23.75 $38.00
    SELLING FAST ⏰
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,604

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    69,055

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    65,915

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
    Save 60%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    6,804

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $25.00 $64.00
    Save 61%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    4.0
    Rated 4.0 out of 5 stars
    6,512

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $21.38 $38.00
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,212

    Kajal Longwear Eyeliner

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    851

    Bold Beauty Kajal Duo

    $50.00
    $22.00 $50.00
    Save 56%
  • Blush-n-Brighten soldier - pink buttercream
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    8,772

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $20.00 $32.00
    BEST SELLER
  • Best of Blush Kit Soldier
    Blush-n-Brighten Model Grid in pink buttercream
    Award winning badge image
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    47

    Best of Blush Kit (2PC)

    $56.00
    $24.00 $56.00
    Save 57%
  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 63%
    4.0
    Rated 4.0 out of 5 stars
    58,058

    The 40+ Club Kit (3PC)

    $96.00
    $36.00 $96.00
    Save 63%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    15

    Glam on the Go Face + Eye Palettes (3PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $29.00 $117.00
    Save 75%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!