New Arrivals

  • Dual-Ended Brow Sculpting Marker Soldier
    Dual-Ended Brow Sculpting Marker Model Grid
    NEW

    Dual-Ended Brow Sculpting Marker

    $26.00
    $18.20 $26.00
    Shop Now
    NEW
  • Double Take Baked Bronzer - Solider
    Double Take Baked Bronzer - BA Medium
    NEW

    Double Take Baked Bronzer

    $34.00
    $23.80 $34.00
    Shop Now
    NEW
  • Hydrating Lip Mask Soldier
    Hydrating Lip Mask BA 1
    NEW

    Hydrating Lip Mask

    $24.00
    $16.80 $24.00
    Shop Now
    NEW
  • Filter Fix Setting Powder Soldier
    Filter Fix Setting Powder Product Benefit
    NEW
    5.0
    Rated 5.0 out of 5 stars
    1

    Filter Fix Color Correcting Setting Powder

    $34.00
    $23.80 $34.00
    Shop Now
    NEW
  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
    Save 50%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    4,694

    Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

    $72.00
    $36.00 $72.00
    Shop Now
    Save 50%
  • Everyday Icons Kit (4 PC) - Porcelain
    Everyday Icons Kit (4 PC) - full look medium
    Save 63%
    4.4
    Rated 4.4 out of 5 stars
    14

    Everyday Icons Kit (4 PC)

    $132.00
    $49.00 $132.00
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    Save 63%
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 71%
    New dotwhack in red
    4.3
    Rated 4.3 out of 5 stars
    33

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
    Shop Now
    Save 71%
  • Best of the Best Cream Starter Kit (3PC) - Porcelain
    Best of the Best Cream Full Face Basics BA2
    Best of the Best Cream Starter Kit (3PC) shade chart
    Save 70%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    131

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
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    Save 70%
  • Baked Foundation Sponge Trio soldier
    Baked Foundation Sponge Trio product benefit
    5.0
    Rated 5.0 out of 5 stars
    1

    Baked Foundation Sponge Trio

    $18.00
    $18.00
    Shop Now
  • Holiday Clearance Bundle Soldier
    Holiday Clearance Bundle Lifestyle
    Save 65%
    4.8
    Rated 4.8 out of 5 stars
    6

    Cheek & Eye Finishing Touches (3PC)

    $82.00
    $28.99 $82.00
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    Save 65%
  • Love at First Brighten Makeup Kit (4PC) - soldier
    Love at First Brighten Makeup Kit (4PC) - B/A
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    18

    Baked Basics Kit (4PC)

    $120.00
    $54.00 $120.00
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    Save 55%
  • travel size sampler 5pc soldier in Light
    Travel size sampler kit model full face
    Save 59%
    5.0
    Rated 5.0 out of 5 stars
    3

    Travel-Sized Sampler Kit (5PC)

    $119.00
    $49.00 $119.00
    Shop Now
    Save 59%
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    26

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
    Shop Now
    Save 50%
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    LIMITED SUPPLY
    4.2
    Rated 4.2 out of 5 stars
    20

    Line Smoother Full Face Kit (3PC)

    $109.00
    $69.00 $109.00
    Shop Now
    LIMITED SUPPLY
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    LIMITED SUPPLY
    4.2
    Rated 4.2 out of 5 stars
    60

    Line Smoother Brightening Kit (2PC)

    $74.00
    $55.00 $74.00
    Shop Now
    LIMITED SUPPLY
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    LIMITED SUPPLY
    3.4
    Rated 3.4 out of 5 stars
    159

    Line Smoother Fine Line Blurring Primer

    $45.00
    $39.00 $45.00
    Shop Now
    LIMITED SUPPLY
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 62%
    4.7
    Rated 4.7 out of 5 stars
    185

    Baked Icons Complete Full Face Palette

    $146.00
    $55.00 $146.00
    Shop Now
    Save 62%
  • Fresh & Hydrated Kit soldier in shade Light
    Fresh & Hydrated Face Essentials Kit (3 PC) - model grid
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    45

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $45.00 $90.00
    Shop Now
    Save 50%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    44,959

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Shop Now
    Save 51%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    4.5
    Rated 4.5 out of 5 stars
    28

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Shop Now
    Save 72%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    4.1
    Rated 4.1 out of 5 stars
    135

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $20.30 $29.00
    Shop Now
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 68%
    4.7
    Rated 4.7 out of 5 stars
    50

    Limited Edition Lip Frosting Trio

    $63.00
    $19.99 $63.00
    Shop Now
    Save 68%
  • Color Luster Lip Gloss solider in Gilded Honey
    Color Luster Lip Gloss is back
    Color Luster Lip Gloss shade chart
    4.5
    Rated 4.5 out of 5 stars
    21

    Color Luster Lip Gloss

    $21.00
    $14.70 $21.00
    Shop Now
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    JOIN THE WAITLIST
    4.6
    Rated 4.6 out of 5 stars
    1,363

    Limited Edition Face It All 2PC Face Brush Set

    $52.00
    $16.99 $52.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.