Valerie's Picks

  • Bravo Brows Pencil oldier- taupe
    4.4
    Rated 4.4 out of 5 stars
    729

    Bravo Brows Soft Pencil + Brush

    $22.00
    $13.20 $22.00
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  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    75,538

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
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    Save 62%
  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    68

    Double Take Baked Bronzer

    $34.00
    $20.40 $34.00
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    NEW
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    156

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • Baked Bronze-n-Brighten Multipurpose Bronzer soldier in Fair
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,439

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $21.60 $36.00
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    BEST SELLER
  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    3.5
    Rated 3.5 out of 5 stars
    326

    Line Smoother Fine Line Blurring Primer

    $45.00
    $27.00 $45.00
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    LIMITED SUPPLY
  • The Wonder Balm - soldier
    LIMITED SUPPLY
    4.6
    Rated 4.6 out of 5 stars
    589

    The Wonder Balm

    $32.00
    $19.20 $32.00
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    LIMITED SUPPLY
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    4.6
    Rated 4.6 out of 5 stars
    32

    Easy Cover Up Hydrating Concealer

    $29.00
    $17.40 $29.00
    Shop Now
    NEW
  • Spackle Skin Perfecting Primer: Hydrate with Psoriasis and Eczema badges
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,786

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • 40+ Club Kit (3PC) soldier
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    63,928

    40+ Club Kit (3PC)

    $96.00
    $42.00 $96.00
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    Save 56%
  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    5.0
    Rated 5.0 out of 5 stars
    2

    Line Smoother Featherproof Lip Liner

    $16.80
    $10.08 $16.80
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    NEW
  • Root Touch Up Soldier Blonde
    NEW
    4.8
    Rated 4.8 out of 5 stars
    34

    Root Touch Up Hair & Brow Concealing Cream + Powder

    $34.00
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    NEW
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    4.8
    Rated 4.8 out of 5 stars
    34

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
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    NEW
  • The Delectables Eyeshadow Soldier
    Seen on TV
    4.4
    Rated 4.4 out of 5 stars
    760

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
    Shop Now
    Seen on TV
  • Weightless Whip Blurring Mousse Foundation fair soldier
    NEW
    4.4
    Rated 4.4 out of 5 stars
    109

    Weightless Whip Blurring Mousse Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    NEW
  • Quench-n-Tint soldier- deep
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,783

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $20.40 $34.00
    Shop Now
    BEST SELLER
  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    NEW
    4.8
    Rated 4.8 out of 5 stars
    103

    Instant Enhancer Buildable Foundation Stick

    $38.00
    $22.80 $38.00
    Shop Now
    NEW
  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    7,177

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • Balance-Brighten Soldier - Porcelain
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    51,017

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • double take main soldier
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    8,076

    Double Take Baked Full Coverage Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • Lip Icons Kit (4PC) soldier
    NEW

    Lip Icons Kit (4PC)

    $93.00
    $45.00 $93.00
    Shop Now
    NEW
  • Line Smoother Full Face Kit (3PC) Soldier
    Save 46%
    4.0
    Rated 4.0 out of 5 stars
    57

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
    Shop Now
    Save 46%
  • Create Your Own Kit: 5 for $55

    Create Your Own Kit: 5 for $55

    $55.00
    Shop Now
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!