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  • Baked Balance-n-Brighten Foundation + FREE Primer Sample
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    51,601

    Baked Balance-n-Brighten Foundation + FREE Primer Sample

    $40.00
    $19.00 $40.00
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    BEST SELLER
  • Tuscan Dreams BOTB + Eyeshadow Brush soldier
    Save 64%
    5.0
    Rated 5.0 out of 5 stars
    9

    Best of the Best: Tuscan Dreams Palette & Brush Set

    $136.00
    $49.00 $136.00
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  • The Complete Baked Starter Kit - medium
    4.5
    Rated 4.5 out of 5 stars
    5,380

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
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  • Home + Away Balance-n-Brighten Soldier in Light
    Save 52%
    4.3
    Rated 4.3 out of 5 stars
    1,100

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $30.00 $62.00
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  • New Icons main soldier
    Save 61%
    4.4
    Rated 4.4 out of 5 stars
    14,191

    New Icons Kit (6 PC)

    $185.00
    $72.00 $185.00
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    Save 61%
  • Lasting Love Longwearing Lip Color ginger soldier
    NEW
    2.8
    Rated 2.8 out of 5 stars
    11

    Lasting Love Longwearing Lip Color

    $26.00
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    NEW
  • Kajal Longwear Eyeliner Trio (3 PC) soldier
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    4.6
    Rated 4.6 out of 5 stars
    55

    Kajal Longwear Eyeliner Trio (3 PC)

    $72.00
    $30.00 $72.00
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  • Daily Routine: Eyes + Essentials Kit (4 PC) soldier
    Save 60%
    4.8
    Rated 4.8 out of 5 stars
    18

    Daily Routine: Eyes + Essentials Kit (4 PC)

    $120.00
    $48.00 $120.00
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  • Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    537

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $45.00 $90.00
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  • Line Smoother Targeted Fine Line Filler duo soldier
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    Line Smoother Duo (2PC)

    $90.00
    $45.00 $90.00
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  • Kajal Mascara Duo Soldier
    BEST SELLER

    Customize Your Own Kajal Longwear Eyeliner Duo (2PC)

    $48.00
    $24.00 $48.00
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    BEST SELLER
  • Black Kajal Mascara & Eyelash Curler Soldier
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    Kajal Mascara & Eyelash Curler Kit (2PC)

    $44.00
    $22.00 $44.00
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  • Italian Marble Lipstick + Line Smoother Lip Liner soldier in Al Fresco & Natural
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    Smooth Finish Lipstick + Liner Kit (2PC)

    $45.00
    $22.00 $45.00
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  • Kajal Mascara Duo Black Soldier
    Save 50%
    2.0
    Rated 2.0 out of 5 stars
    1

    Kajal Longwear Mascara Duo (2PC)

    $52.00
    $26.00 $52.00
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  • The Wonder Balm Starter Kit - Soldier
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    1,077

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $28.00 $56.00
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  • Cult Classics Full Face Kit (7 PC) - soldier
    Save 62%
    3.0
    Rated 3.0 out of 5 stars
    1

    Complexion Essentials Full Face Kit (7 PC)

    $207.00
    $79.00 $207.00
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    Save 62%
  • Custom Cover The Bases Kit (2PC)
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    Custom Cover The Bases Kit (2PC)

    $72.00
    $36.00 $72.00
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  • Love your lips 2.0 A latte love
    Save 47%
    3.5
    Rated 3.5 out of 5 stars
    4

    Love Your Lips Duo

    $45.00
    $24.00 $45.00
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  • Best of the Best Cream Starter Kit (3PC) - Soldier
    Save 75%
    4.4
    Rated 4.4 out of 5 stars
    376

    Hydrating Cream Color + Glow Palette Starter Kit (3PC)

    $232.00
    $59.00 $232.00
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  • Hydrating Beauty Routine (4PC) Porcelain
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    1

    Hydrating Beauty Routine (4PC)

    $126.00
    $48.00 $126.00
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  • Ready in Five Kit (4PC) Fair
    NEW

    Ready in Five Kit (4PC)

    $114.00
    $48.00 $114.00
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    NEW
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    9,015

    Double Take Baked Essentials Kit (2PC)

    $64.00
    $32.00 $64.00
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  • Foundationals Satin soldier in Fair
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    7,893

    Baked Balance-n-Glow Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!