Shop These Best Sellers

  • INKcredible main soldier
    BEST SELLER
    Earn 24 Entries
    4.2
    Rated 4.2 out of 5 stars
    2,549

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    Select Shade
    BEST SELLER
  • Holiday Glow Full Face Kit (4PC) Fair
    NEW
    Earn 208 Entries
    3.9
    Rated 3.9 out of 5 stars
    53,660

    Holiday Glow Full Face Kit (4PC)

    $116.00
    $52.00 $116.00
    Select Shade
    NEW
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Save 64%
    Earn 69 Entries
    4.3
    Rated 4.3 out of 5 stars
    16,511

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $69.00 $190.00
    Select Shade
    Save 64%
  • Best of the Best Cream Starter Kit (4PC) soldier in shade Light
    Save 73%
    Earn 69 Entries
    4.3
    Rated 4.3 out of 5 stars
    6,031

    Hydrating Cream Color + Glow Palette Starter Kit (4PC)

    $254.00
    $69.00 $254.00
    Select Shade
    Save 73%
  • Better Than Block Soldier - Sand
    BEST SELLER
    Earn 38 Entries
    4.6
    Rated 4.6 out of 5 stars
    1,300

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    Select Shade
    BEST SELLER
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Save 50%
    Earn 37 Entries
    4.0
    Rated 4.0 out of 5 stars
    152

    Line Smoother Brightening Kit (2PC)

    $74.00
    $37.00 $74.00
    Select Shade
    Save 50%
  • Flashproof Anti-Hot Flash Makeup Setting Spray Soldier
    NEW
    Earn 34 Entries

    Flashproof Anti-Hot Flash Makeup Setting Spray

    $34.00
    Shop Now
    NEW
  • Cancer Schmancer Kit (3PC) with cancer text & badge
    Save 26%
    Earn 236 Entries
    4.5
    Rated 4.5 out of 5 stars
    8,275

    Cancer Schmancer Kit

    $80.00
    $59.00 $80.00
    Shop Now
    Save 26%
  • Holiday Tuscan Starter Kit (4PC) Porcelain Soldier
    Save 65%
    Earn 276 Entries
    3.9
    Rated 3.9 out of 5 stars
    54,530

    Holiday Baked Starter Kit (4PC)

    $196.00
    $69.00 $196.00
    Select Shade
    Save 65%
  • Ultimate Palette Essentials Kit - Minimalism Maximized (5PC) soldier
    Limited Edition - Holiday 🎁
    Earn 236 Entries
    4.7
    Rated 4.7 out of 5 stars
    9

    Ultimate Palette Essentials Holiday Kit: Artisan's Archive

    $172.00
    $59.00 $172.00
    Shop Now
    Limited Edition - Holiday 🎁
  • Tuscan Baked Starter Kit TTS Soldier
    Save 60%
    Earn 345 Entries
    4.2
    Rated 4.2 out of 5 stars
    20

    Baked Starter Kit - Tuscan Dreams (3PC)

    $174.00
    $69.00 $174.00
    Select Shade
    Save 60%
  • Home + Away Balance-n-Brighten Soldier in Light
    Save 52%
    Earn 30 Entries
    4.3
    Rated 4.3 out of 5 stars
    1,202

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $30.00 $62.00
    Select Shade
    Save 52%
  • Home & Away Tuscan Dream Fragrance Duo Soldier
    Save 68%
    Earn 345 Entries
    4.2
    Rated 4.2 out of 5 stars
    599

    Tuscan Sun Full Size + Travel Size Fragrance Duo

    $87.00
    From $28.00 $87.00
    Select Shade
    Save 68%
  • Tuscan-Sun-Travel-Size-Selection-Image.webp
    NEW
    Earn 140 Entries
    4.2
    Rated 4.2 out of 5 stars
    599

    Tuscan Sun Eau de Toilette, Travel Size (8 mL)

    $87.00
    From $28.00 $87.00
    Select Shade
    NEW
  • Tuscan Sun Eau de Toilette soldier
    NEW
    Earn 295 Entries
    4.2
    Rated 4.2 out of 5 stars
    599

    Tuscan Sun Eau de Toilette

    $87.00
    From $28.00 $87.00
    Select Shade
    NEW
  • All Seasons of Beauty - Baked Gelato Fair
    Save 64%
    Earn 196 Entries
    3.9
    Rated 3.9 out of 5 stars
    54,101

    All Seasons of Beauty - Baked Gelato (4PC)

    $138.00
    $49.00 $138.00
    Select Shade
    Save 64%
  • Baked Gelato Swirl Illuminator Gilded Honey - soldier
    Seen on TV
    Earn 28 Entries
    4.4
    Rated 4.4 out of 5 stars
    103

    Baked Gelato Swirl Illuminator in Gilded Honey

    $28.00
    Shop Now
    Seen on TV
  • Balance-Brighten Soldier - Porcelain
    BEST SELLER
    Earn 76 Entries
    3.9
    Rated 3.9 out of 5 stars
    52,189

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    Select Shade
    BEST SELLER
  • The Brush Vault Limited Edition Brush Set soldier
    Limited Edition - Holiday 🎁
    Earn 396 Entries
    5.0
    Rated 5.0 out of 5 stars
    3

    Brush Vault Limited Edition Brush Set

    $228.00
    $99.00 $228.00
    Shop Now
    Limited Edition - Holiday 🎁
  • RSVP Yes! Full Face Kit (4 PC) Porcelain
    Save 71%
    Earn 276 Entries
    3.9
    Rated 3.9 out of 5 stars
    54,351

    RSVP Yes! Full Face Holiday Kit (4 PC)

    $235.00
    $69.00 $235.00
    Select Shade
    Save 71%
  • 12 Days of Geller Gorgeous Advent Calendar soldier
    Limited Edition - Holiday 🎁
    Earn 396 Entries

    12 Days of Geller Gorgeous Advent Calendar

    $256.00
    $99.00 $256.00
    Shop Now
    Limited Edition - Holiday 🎁
  • All Day Essential Eye Kit (6PC) soldier
    Save 68%
    Earn 236 Entries
    4.9
    Rated 4.9 out of 5 stars
    64

    All Day Essential Eye Holiday Set (6PC)

    $184.00
    $59.00 $184.00
    Shop Now
    Save 68%
  • Golden Glam Kit (3PC) Soldier
    Limited Edition - Holiday 🎁
    Earn 196 Entries
    4.5
    Rated 4.5 out of 5 stars
    171

    Golden Glam Holiday Kit

    $101.00
    $49.00 $101.00
    Shop Now
    Limited Edition - Holiday 🎁
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!