Shop These Best Sellers

  • Balance-Brighten Soldier - Porcelain
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    51,733

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
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    BEST SELLER
  • Blush-n-Brighten Soldier
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    10,212

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
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    BEST SELLER
  • Jelly Balm Hydrating Lip Color soldier in Brick House
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    6,703

    Jelly Balm Hydrating Lip Color

    $24.00
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    BEST SELLER
  • Iconic Baked Sculpting Lipstick Candied Petals
    NEW
    4.5
    Rated 4.5 out of 5 stars
    103

    Iconic Baked Sculpting Lipstick

    $24.00
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    NEW
  • Spackle Skin Perfecting Primers Group Lifestyle
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,572

    Spackle Skin Perfecting Primer

    $38.00
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    BEST SELLER
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    77,230

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
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    Save 60%
  • Good Skin SPF Kit 4PC Soldier in shade Golden Medium
    NEW
    4.7
    Rated 4.7 out of 5 stars
    143

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
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    NEW
  • Long-n-Lifted Tubing Mascara Soldier
    NEW
    4.6
    Rated 4.6 out of 5 stars
    334

    Long-n-Lifted Tubing Mascara

    $26.00
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    NEW
  • The Wonder Balm - soldier
    LIMITED SUPPLY
    4.5
    Rated 4.5 out of 5 stars
    696

    The Wonder Balm

    $32.00
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    LIMITED SUPPLY
  • Baked Starter Kit soldier - light
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    75,581

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Shop Now
    Save 64%
  • Italian Marble Lipstick Soldier in Sugared Maple
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    4,697

    Italian Marble Lipstick

    $24.00
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    BEST SELLER
  • foundationals main soldier
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    59,589

    Baked Balance-n-Brighten Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
    Shop Now
    Save 50%
  • Light and Full Coverage Kit - Soldier
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    10,558

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Shop Now
    Save 50%
  • BOTB Soldier
    Save 59%
    4.5
    Rated 4.5 out of 5 stars
    4,945

    Best of the Best Baked Face Palette

    $126.00
    $52.00 $126.00
    Shop Now
    Save 59%
  • The Best of the Best Tuscan Dreams Soldier
    Save 54%
    4.6
    Rated 4.6 out of 5 stars
    599

    Best of the Best Tuscan Dreams

    $114.00
    $52.00 $114.00
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    Save 54%
  • Baked Icons Complete Full Face Palette - soldier
    4.7
    Rated 4.7 out of 5 stars
    470

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
  • Best of the Best Cream Full Face Basics Soldier
    4.4
    Rated 4.4 out of 5 stars
    230

    Hydrating Cream Color + Glow Palette

    $168.00
    $39.00 $168.00
    Shop Now
  • Baked Starter Kit - Tuscan Dreams Soldier
    Save 61%
    4.2
    Rated 4.2 out of 5 stars
    2,922

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Shop Now
    Save 61%
  • Retractable Angled Kabuki Brush - Soldier
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,038

    Retractable Angled Kabuki Brush

    $26.00
    Shop Now
    BEST SELLER
  • Modern Classic Lip Liner Soldier - Purely Pink
    4.4
    Rated 4.4 out of 5 stars
    1,007

    Modern Classic Waterproof Lip Liner

    $21.00
    Shop Now
  • Kajal Longwear Eyeliner soldier in Deep Black
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    5,011

    Kajal Longwear Eyeliner

    $24.00
    Shop Now
    BEST SELLER
  • Ideal Fix Fair
    4.3
    Rated 4.3 out of 5 stars
    3,493

    Ideal Fix Concealer

    $29.00
    Shop Now
  • Baked Natural Glow Highlighter Soldier - main soldier
    4.5
    Rated 4.5 out of 5 stars
    1,509

    Baked Natural Glow Highlighter

    $24.00
    Shop Now
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!