Shop These Best Sellers

  • Blush-n-Brighten Soldier
    🔥 TODAY'S DEAL
    ENDS IN 00 : 00 : 00
    Earn 64 Entries
    4.4
    Rated 4.4 out of 5 stars
    10,428

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    Grab Today's Deal
    Today's Deal
  • Jelly Balm Hydrating Lip Color soldier in Brick House
    BEST SELLER
    Earn 48 Entries
    4.5
    Rated 4.5 out of 5 stars
    7,466

    Jelly Balm Hydrating Lip Color

    $24.00
    Select Shade
    BEST SELLER
  • Iconic Baked Sculpting Lipstick Candied Petals
    NEW
    Earn 24 Entries
    4.4
    Rated 4.4 out of 5 stars
    160

    Iconic Baked Sculpting Lipstick

    $24.00
    Select Shade
    NEW
  • Spackle Skin Perfecting Primers Group Lifestyle
    BEST SELLER
    Earn 76 Entries
    4.5
    Rated 4.5 out of 5 stars
    2,650

    Spackle Skin Perfecting Primer

    $38.00
    Select Shade
    BEST SELLER
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Save 57%
    Earn 104 Entries
    4.0
    Rated 4.0 out of 5 stars
    78,742

    Daily Routine Natural Finish Kit (4 PC)

    $120.00
    $52.00 $120.00
    Select Shade
    Save 57%
  • Long-n-Lifted Tubing Mascara Soldier
    NEW
    Earn 26 Entries
    4.5
    Rated 4.5 out of 5 stars
    426

    Long-n-Lifted Tubing Mascara

    $26.00
    Shop Now
    NEW
  • The Wonder Balm - soldier
    🔥 TODAY'S DEAL
    ENDS IN 00 : 00 : 00
    Earn 64 Entries
    4.5
    Rated 4.5 out of 5 stars
    753

    The Wonder Balm

    $32.00
    Grab Today's Deal
    Today's Deal
  • Baked Starter Kit soldier - light
    Save 64%
    Earn 138 Entries
    4.0
    Rated 4.0 out of 5 stars
    76,994

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Select Shade
    Save 64%
  • Italian Marble Lipstick Soldier in Sugared Maple
    BEST SELLER
    Earn 48 Entries
    4.2
    Rated 4.2 out of 5 stars
    4,965

    Italian Marble Lipstick

    $24.00
    Select Shade
    BEST SELLER
  • foundationals main soldier
    Save 50%
    Earn 32 Entries
    3.9
    Rated 3.9 out of 5 stars
    60,362

    Baked Balance-n-Brighten Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
    Select Shade
    Save 50%
  • Light and Full Coverage Kit - Soldier
    Save 50%
    Earn 76 Entries
    4.1
    Rated 4.1 out of 5 stars
    10,975

    Light and Full Coverage Kit (2 PC)

    $76.00
    $38.00 $76.00
    Select Shade
    Save 50%
  • BOTB Soldier
    Earn 52 Entries
    4.5
    Rated 4.5 out of 5 stars
    4,993

    Best of the Best Baked Face Palette

    $126.00
    $52.00 $126.00
    Shop Now
  • Baked Icons Complete Full Face Palette - soldier
    Earn 118 Entries
    4.7
    Rated 4.7 out of 5 stars
    528

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Select Shade
  • Best of the Best Cream Full Face Basics Soldier
    Earn 78 Entries
    4.2
    Rated 4.2 out of 5 stars
    356

    Hydrating Cream Color + Glow Palette

    $168.00
    $39.00 $168.00
    Shop Now
  • Retractable Angled Kabuki Brush - Soldier
    BEST SELLER
    Earn 26 Entries
    4.5
    Rated 4.5 out of 5 stars
    2,078

    Retractable Angled Kabuki Brush

    $26.00
    Shop Now
    BEST SELLER
  • Modern Classic Lip Liner Soldier - Purely Pink
    Earn 21 Entries
    4.4
    Rated 4.4 out of 5 stars
    1,062

    Modern Classic Waterproof Lip Liner

    $21.00
    Select Shade
  • Kajal Longwear Eyeliner soldier in Deep Black
    BEST SELLER
    Earn 48 Entries
    4.4
    Rated 4.4 out of 5 stars
    5,180

    Kajal Longwear Eyeliner

    $24.00
    Select Shade
    BEST SELLER
  • Ideal Fix Fair
    Earn 58 Entries
    4.3
    Rated 4.3 out of 5 stars
    3,671

    Ideal Fix Concealer

    $29.00
    Select Shade
  • Baked Natural Glow Highlighter Soldier - main soldier
    Earn 24 Entries
    4.5
    Rated 4.5 out of 5 stars
    1,568

    Baked Natural Glow Highlighter

    $24.00
    Select Shade
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    Earn 52 Entries
    4.7
    Rated 4.7 out of 5 stars
    615

    Brush Bestsellers

    $26.00
    Select Shade
    BEST SELLER
  • Kajal Longwear Mascara soldier- black
    Earn 52 Entries
    4.6
    Rated 4.6 out of 5 stars
    1,643

    Kajal Longwear Mascara

    $26.00
    Select Shade
  • double take main soldier
    BEST SELLER
    Earn 76 Entries
    4.1
    Rated 4.1 out of 5 stars
    8,776

    Double Take Baked Full Coverage Foundation

    $38.00
    Select Shade
    BEST SELLER
  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    Earn 138 Entries
    4.0
    Rated 4.0 out of 5 stars
    77,911

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Select Shade
    Save 62%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!