Shop These Best Sellers

  • Double Take Baked Bronzer - Solider
    Earn 34 Entries
    4.6
    Rated 4.6 out of 5 stars
    87

    Double Take Baked Bronzer

    $34.00
    Select Shade
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    Earn 56 Entries
    4.6
    Rated 4.6 out of 5 stars
    264

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    Shop Now
  • Bravo Brows Pencil oldier- taupe
    Earn 22 Entries
    4.4
    Rated 4.4 out of 5 stars
    863

    Bravo Brows Soft Pencil + Brush

    $22.00
    Select Shade
  • Baked Bronze-n-Brighten Multipurpose Bronzer soldier in Fair
    BEST SELLER
    Earn 68 Entries
    4.5
    Rated 4.5 out of 5 stars
    2,553

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $34.00
    Select Shade
    BEST SELLER
  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    Earn 90 Entries
    3.3
    Rated 3.3 out of 5 stars
    607

    Line Smoother Fine Line Blurring Primer

    $45.00
    Shop Now
    LIMITED SUPPLY
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    Earn 29 Entries
    4.3
    Rated 4.3 out of 5 stars
    93

    Easy Cover Up Hydrating Concealer

    $29.00
    Select Shade
    NEW
  • Spackle Skin Perfecting Primer: Hydrate with Psoriasis and Eczema badges
    BEST SELLER
    Earn 38 Entries
    4.5
    Rated 4.5 out of 5 stars
    2,988

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    Shop Now
    BEST SELLER
  • 40+ Club Kit (3PC) soldier
    Save 56%
    Earn 84 Entries
    4.0
    Rated 4.0 out of 5 stars
    65,825

    40+ Club Kit (3PC)

    $96.00
    $42.00 $96.00
    Select Shade
    Save 56%
  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    Earn 21 Entries
    4.4
    Rated 4.4 out of 5 stars
    78

    Line Smoother Featherproof Lip Liner

    $21.00
    Select Shade
    NEW
  • Root Touch Up Soldier Blonde
    NEW
    Earn 68 Entries
    4.3
    Rated 4.3 out of 5 stars
    581

    Root Touch Up Hair & Brow Concealing Cream + Powder

    $34.00
    Select Shade
    NEW
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    Earn 40 Entries
    4.3
    Rated 4.3 out of 5 stars
    581

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
    Select Shade
    NEW
  • Weightless Whip Blurring Mousse Foundation fair soldier
    NEW
    Earn 38 Entries
    4.2
    Rated 4.2 out of 5 stars
    427

    Weightless Whip Blurring Mousse Foundation

    $38.00
    Select Shade
    NEW
  • Quench-n-Tint soldier- deep
    BEST SELLER
    Earn 34 Entries
    4.6
    Rated 4.6 out of 5 stars
    3,169

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    Select Shade
    BEST SELLER
  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    NEW
    Earn 38 Entries
    4.7
    Rated 4.7 out of 5 stars
    157

    Instant Enhancer Buildable Foundation Stick

    $38.00
    Select Shade
    NEW
  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    Earn 76 Entries
    4.1
    Rated 4.1 out of 5 stars
    7,445

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    Select Shade
    BEST SELLER
  • Makeup Made Simple Kit Soldier
    Save 61%
    Earn 40 Entries
    4.0
    Rated 4.0 out of 5 stars
    59,852

    Makeup Made Simple Kit (3PC)

    $102.00
    $40.00 $102.00
    Select Shade
    Save 61%
  • Laura's eBook - Your Guide to Beauty After 40
    Earn 12 Entries
    5.0
    Rated 5.0 out of 5 stars
    4

    Laura's eBook - Your Guide to Beauty After 40

    $19.99
    $12.99 $19.99
    Shop Now
  • The Complete Baked Starter Kit - medium
    Bag Included 👝
    Earn 198 Entries
    4.5
    Rated 4.5 out of 5 stars
    5,456

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Select Shade
    Bag Included 👝
  • Lasting Love Longwearing Lip Color ginger soldier
    NEW
    Earn 26 Entries
    2.8
    Rated 2.8 out of 5 stars
    32

    Lasting Love Longwearing Lip Color

    $26.00
    Select Shade
    NEW
  • Love your lips 2.0 A latte love
    Save 47%
    Earn 48 Entries
    4.0
    Rated 4.0 out of 5 stars
    22

    Love Your Lips Duo

    $45.00
    $24.00 $45.00
    Select Shade
    Save 47%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 50%
    Earn 32 Entries
    4.1
    Rated 4.1 out of 5 stars
    9,375

    Double Take Baked Essentials Kit (2PC)

    $64.00
    $32.00 $64.00
    Select Shade
    Save 50%
  • Foundationals Satin soldier in Fair
    Save 50%
    Earn 32 Entries
    4.1
    Rated 4.1 out of 5 stars
    8,038

    Baked Balance-n-Glow Essentials Kit (2 PC)

    $64.00
    $32.00 $64.00
    Select Shade
    Save 50%
  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 65%
    Earn 49 Entries
    4.5
    Rated 4.5 out of 5 stars
    157

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    Select Shade
    Save 65%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!