Shop These Best Sellers

  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.7
    Rated 4.7 out of 5 stars
    589

    Brush Bestsellers

    $18.00
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    BEST SELLER
  • Kajal Longwear Mascara soldier- black
    4.6
    Rated 4.6 out of 5 stars
    1,485

    Kajal Longwear Mascara

    $26.00
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  • double take main soldier
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    8,459

    Double Take Baked Full Coverage Foundation

    $38.00
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    BEST SELLER
  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    76,839

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
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  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    82

    Double Take Baked Bronzer

    $34.00
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    NEW
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.7
    Rated 4.7 out of 5 stars
    218

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
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  • Bravo Brows Pencil oldier- taupe
    4.4
    Rated 4.4 out of 5 stars
    802

    Bravo Brows Soft Pencil + Brush

    $22.00
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  • Baked Bronze-n-Brighten Multipurpose Bronzer soldier in Fair
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,496

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $34.00
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    BEST SELLER
  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    3.4
    Rated 3.4 out of 5 stars
    508

    Line Smoother Fine Line Blurring Primer

    $45.00
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    LIMITED SUPPLY
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    4.5
    Rated 4.5 out of 5 stars
    59

    Easy Cover Up Hydrating Concealer

    $29.00
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    NEW
  • Spackle Skin Perfecting Primer: Hydrate with Psoriasis and Eczema badges
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,864

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
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  • 40+ Club Kit (3PC) soldier
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    65,005

    40+ Club Kit (3PC)

    $96.00
    $42.00 $96.00
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  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    4.5
    Rated 4.5 out of 5 stars
    44

    Line Smoother Featherproof Lip Liner

    $21.00
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    NEW
  • Root Touch Up Soldier Blonde
    NEW
    4.3
    Rated 4.3 out of 5 stars
    336

    Root Touch Up Hair & Brow Concealing Cream + Powder

    $34.00
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    NEW
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    4.3
    Rated 4.3 out of 5 stars
    336

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
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  • The Delectables Eyeshadow Soldier
    Seen on TV
    4.4
    Rated 4.4 out of 5 stars
    782

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
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    Seen on TV
  • Weightless Whip Blurring Mousse Foundation fair soldier
    NEW
    4.2
    Rated 4.2 out of 5 stars
    348

    Weightless Whip Blurring Mousse Foundation

    $38.00
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  • Quench-n-Tint soldier- deep
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    3,023

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
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  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    NEW
    4.7
    Rated 4.7 out of 5 stars
    148

    Instant Enhancer Buildable Foundation Stick

    $38.00
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  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    7,347

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
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  • Line Smoother Full Face Kit (3PC) Soldier
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    90

    Line Smoother Full Face Kit (3PC)

    $109.00
    $49.00 $109.00
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  • Makeup Made Simple Kit Soldier
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    59,219

    Makeup Made Simple Kit (3PC)

    $102.00
    $40.00 $102.00
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  • Laura's eBook - Your Guide to Beauty After 40
    5.0
    Rated 5.0 out of 5 stars
    1

    Laura's eBook - Your Guide to Beauty After 40

    $19.99
    $12.99 $19.99
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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!