Powder & Liquid Foundations & Concealers

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Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!

$36.00 $18.00 ( 50 % Off)

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.

$36.00 $18.00 ( 50 % Off)

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.

$36.00 $18.00 ( 50 % Off)

Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones Toffee very deep skin with neutral undertones

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Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!

$34.00 $17.00 ( 50 % Off)

Select Foundation Shade Fair for fair to light skin tones Light for light to medium skin tones Medium for medium skin tones Golden Medium for medium to golden skin tones Sand for medium to olive skin tones Deep for tan to deep skin tones

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Quench-n-Tint Hydrating Foundation

This moisturizing tint is where makeup meets skincare.

$34.00 $17.00 ( 50 % Off)

Select Foundation Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Medium medium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deep deep skin with golden undertones.

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Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!

$36.00 $18.00 ( 50 % Off)

Select Foundation Shade Porcelainfair pale with peachy pink undertones Fairfair beige with warm yellow undertones Lightlight beige with warm yellow undertones Medium medium neutral beige with peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones

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Save 65%

Baked Starter Kit (3PC)

Includes FREE Foundation & Brush

$99.00 $60.00 ( 39 % Off) $170.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Save 57%

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation (light-medium coverage), Blush, Highlighter & Kabuki Brush

$76.00 $48.00 ( 36 % Off) $112.00 VALUE

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Cult Classics Full Face Kit (6 PC)

Includes: Foundation (light-medium coverage), Spackle Primer, Blush, Lipstick, Highlighter & Kabuki Brush

$110.00 $66.00 ( 40 % Off) $169.00 VALUE

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The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation (light-medium coverage) & Kabuki Brush

$48.00 $26.10 ( 45 % Off) $58.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.

$26.00 $15.60 ( 40 % Off)

Select Shade Porcelain pale to fair skin tones Fairfair skin tones Light light to medium skin tones Medium medium skin tones Golden Medium medium to golden skin tones Tan tan to deep skin tones Deep deep skin tones

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Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.

$22.00 $13.20 ( 40 % Off)

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Laura's Must-Haves Kit (3PC)

Includes: Foundation (light-medium coverage), Spackle Primer & Kabuki Brush

$64.00 $42.00 ( 34 % Off) $94.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee

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Cancel-n-Conceal Skin Perfector & Color Corrector

Look on the bright side.

$32.00 $16.00 ( 50 % Off)

Select Shade Porcelain/Fair Light/Medium Golden Medium/Sand Tan/Deep

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Foundation Brush

Blend your favorite Laura Geller foundations to your desired finish.

$18.00 $10.80 ( 40 % Off)

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Baked to Go Balance-n-Brighten

Great for travel!

$24.00 $14.40 ( 40 % Off)

Select Foundation Shade Porcelain pale to very fair skin tones Fair fair to light skin tones Light light to light-medium skin tones Medium medium skin tones Golden Medium golden medium to tan skin tones Tan tan to deep skin tones Deep deep skin tones

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Full Face Powder Brush

Use it to set makeup or smooth your coverage.

$18.00 $10.80 ( 40 % Off)

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Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.

$22.00 $13.20 ( 40 % Off)

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Day to Night Foundations Kit (2 PC)

Includes: Two Foundations (light-medium coverage & full coverage)

$68.00 $32.40 ( 52 % Off) $72.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones

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Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!

$7.20 - $14.40

Select Shade Foundation Brush buff and blends liquid or cream foundations Full Face Powder Brush hugs shape of your face, blends powders Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Dual-Ended Blush-n-Bronzer Brushsculpts and blends Angled Blush Brush sculpts cheekbones Classic Bronzer Brush sculpts and defines Dual-Ended Setting Powder Brush layer powders All-Over Eyeshadow Brush maximum eyeshadow color pay-off Dual-Ended Concealer-n-Foundation Brush blends liquid or powder

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Blending Beauties 2 PC Face Brush Set

Includes: Retractable Airbrush Kabuki and Face Powder Brush

$32.00 $16.00 ( 50 % Off) $40.00 VALUE

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The New Icons Kit (6 PC)

Includes: Foundation, Spackle Primer, Highlighter, Blush, Lipstick, & Kabuki Brush

$110.00 $69.00 ( 37 % Off) $167.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Dual-Ended Setting Powder Brush

All-over application or precision perfection.

$20.00 $12.00 ( 40 % Off)

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Dual-Ended Concealer + Foundation Brush

Two is better than one for full-face coverage.

$21.00 $12.60 ( 40 % Off)

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Home + Away Balance-n-Brighten Foundation Kit (2PC)

The #1 foundation for mature skin!

$45.00 $30.00 ( 33 % Off) $60.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones

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Save 63%

Baked Starter Kit - Full Coverage (3PC)

Includes FREE Foundation & Brush

$99.00 $63.00 ( 36 % Off) $170.00 VALUE

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Fast Face Kit (4 PC)

Includes: Foundation (light-medium coverage), Blush, Dual-Ended Brush & Kabuki Brush

$69.00 $48.00 ( 30 % Off) $106.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Save 51%

Travel Trio: Baked Foundation, Blush & Bronzer

Includes Balance-n-Brighten, Blush-n-Brighten, and Bronze-n-Brighten in travel sizes!

$55.00 $33.00 ( 40 % Off) $68.00 VALUE

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Complete Complexion Makeup Brush Kit (5PC)

Includes: Kabuki Brush, Blush + Bronzer Precision Brush, Foundation Brush, Eyeshadow Brush, & Powder Brush

$59.00 $39.60 ( 32 % Off) $88.00 VALUE

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Basics & Beyond Kit (6 PC)

$179.00 $93.20 ( 47 % Off) $233.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fairfair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Frequently
Asked Questions

How do I find the right shade?

Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

What shade of concealer matches my foundation?

Our experts formulated our concealers to align closesly with our existing foundation shades. We recommend opting for the concealer that's closest in name to your usual foundation shade. You may also choose a shade lighter for a brightening effect.

Should I use a baked powder or liquid foundation?

It depends on your preference! Our baked and liquid foundation formulas each have wonderful benefits to suit a range of skin types and skin needs. Baked foundations are similar to powder formulas, but actually start out as cream pigments before being baked for 24 hours on terracotta tiles in Italy. The result is a smooth texture that looks like a powder, but feels light and creamy once it hits your skin. Liquid formulas, on the other hand, are one of the more common varieties of foundation in the beauty world.

What's the difference between natural, satin and matte finish?

Natural finish means the foundation looks the most like your natural skin. Satin finish has a subtle sheen to it, creating a soft glow or radiance. Matte finish has no shine at all, leaving skin looking velvety.

Can I use a liquid concealer with baked foundation?

Yes. Our baked foundations melt and blend into your skin, so it's easy to use with your desired liquid foundation. You may wish to apply concealer first, then top with your baked foundation as the second step.

What's the best brush to use for my favorite foundation?

Our travel-friendly Kabuki Brush family is always a safe bet for applying our baked foundations. Try the Retractable Airbrush Kabuki Brush for fuller coverage and the Retractable Angled Kabuki Brush for customized, buildable coverage. For liquid formulas, use our dense Foundation Brush or Dual-Ended Concealer + Foundation Brush to buff in the formula.

Which foundations are baked?

Baked Balance-n-Brighten Color Correcting Foundation, Baked Balance-n-Glow Illuminating Foundation and Baked Double Take Versatile Full Coverage Foundation

Do I need a primer with my foundation?

For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.