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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,215

    Kajal Longwear Eyeliner

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $13.20 $24.00
  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐
    4.7
    Rated 4.7 out of 5 stars
    37

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 67%
    4.4
    Rated 4.4 out of 5 stars
    174

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $18.75 $56.00
    Save 67%
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.2
    Rated 4.2 out of 5 stars
    110

    All Day Essential Eye Kit (6PC)

    $184.00
    $46.00 $184.00
    Save 75%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 73%

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $52.00 $196.00
    Save 73%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 67%
    4.3
    Rated 4.3 out of 5 stars
    572

    The Delectables Baked Eyeshadow Palette Earthy Essentials

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    $18.75 $56.00
    Save 67%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    417

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    419

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    4.6
    Rated 4.6 out of 5 stars
    61

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $31.00 $124.00
    Save 75%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 67%
    4.6
    Rated 4.6 out of 5 stars
    136

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $18.75 $56.00
    Save 67%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    NEW
    5.0
    Rated 5.0 out of 5 stars
    7

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
    NEW
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    4.0
    Rated 4.0 out of 5 stars
    876

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $13.20 $24.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    543

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $13.20 $24.00
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.7
    Rated 4.7 out of 5 stars
    50

    Dual-Ended Eye Shadow Brush

    $22.00
    $12.10 $22.00
    NEW
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 64%
    4.5
    Rated 4.5 out of 5 stars
    20

    All Day Eye Kit (5 PC)

    $109.00
    $39.00 $109.00
    Save 64%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 62%
    4.5
    Rated 4.5 out of 5 stars
    377

    Best of the Best Tuscan Dreams

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $43.13 $114.00
    Save 62%
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    Save 66%
    4.4
    Rated 4.4 out of 5 stars
    4,631

    The Best of the Best Baked Face Palette

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $43.13 $126.00
    Save 66%
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 75%
    4.2
    Rated 4.2 out of 5 stars
    80

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

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    $11.25 $45.00
    Save 75%
  • Seasonless Staples Reigning Rose Soldier
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    120

    Seasonless Staples Reigning Rose 14 Multi-Finish Eyeshadows

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $11.25 $45.00
    Save 75%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!