Eyeliner, Eyeshadow, Mascara & More

Shop All Category Icon

Shop All

Eyeshadow Category Icon

Eyeshadow

Eyeliner Category Icon

Eyeliner

Mascara Category Icon

Mascara

Eye Kits Category Icon

Eye Kits

Eye Tools Category Icon

Eye Tools

Eyebrow Category Icon

Eyebrow

  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    880

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    22

    Night-n-Day Magnifying Mascara Kit

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $19.99 $52.00
    Save 62%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    774

    Always There Lengthening Mascara

    $26.00
    $15.60 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    Save 40%
    4.0
    Rated 4.0 out of 5 stars
    796

    Always There Waterproof Mascara

    $26.00
    $15.60 $26.00
    Save 40%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    987

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!