Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • Long-n-Lifted Tubing Mascara Soldier
    New dotwhack in red
    4.6
    Rated 4.6 out of 5 stars
    184

    Long-n-Lifted Tubing Mascara

    $26.00
    $26.00
    Shop Now
  • Laura’s Eye Framing Essentials (3PC) Soldier
    Save 50%
    New dotwhack in red

    Build Your Own: Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

    $72.00
    $36.00 $72.00
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    Save 50%
  • Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
    LIMITED EDITION
    4.8
    Rated 4.8 out of 5 stars
    51

    Draper James x Laura Geller Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows

    $64.00
    $39.00 $64.00
    Shop Now
    LIMITED EDITION
  • Dual-Ended Brow Sculpting Marker Soldier
    NEW
    4.5
    Rated 4.5 out of 5 stars
    46

    Dual-Ended Brow Sculpting Marker

    $26.00
    $26.00
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    NEW
  • Best of the Best Cream Full Face Basics Soldier
    Save 71%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    159

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
    Shop Now
    Save 71%
  • Line Smoother Targeted Fine Line Filler - soldier
    JOIN THE WAITLIST
    3.5
    Rated 3.5 out of 5 stars
    263

    Line Smoother Fine Line Blurring Primer

    $45.00
    $45.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Everyday Eye & Lip Kit Soldier
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    4.8
    Rated 4.8 out of 5 stars
    72

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties . Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!