Emily variant PDP A/B Test

  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    120

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
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    Save 61%
  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    108

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
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    Save 65%
  • Good Skin SPF Kit 4PC Soldier in shade Golden Medium
    Save 54%
    New dotwhack in red
    4.7
    Rated 4.7 out of 5 stars
    127

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
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    Save 54%
  • Daily Routine Full Coverage Kit (4 PC) soldier in Light
    Save 60%
    4.3
    Rated 4.3 out of 5 stars
    20,155

    Daily Routine Full Coverage Kit (4 PC)

    $120.00
    $48.00 $120.00
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    Save 60%
  • The Wonder Balm Heroes Kit (5PC) soldier
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    53,615

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
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    Save 61%
  • Weightless Whip Blurring Mousse Foundation fair soldier
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    87

    Weightless Whip Blurring Mousse Foundation

    $38.00
    $30.40 $38.00
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  • Daily Routine: Satin Finish Full Face Kit (4 PC) Solider
    Save 60%
    3.9
    Rated 3.9 out of 5 stars
    182

    Daily Routine: Satin Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
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    Save 60%
  • Line Smoother Full Face Kit (3PC) Soldier
    Save 46%
    4.0
    Rated 4.0 out of 5 stars
    57

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
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    Save 46%
  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    95

    Instant Enhancer Buildable Foundation Stick

    $38.00
    $30.40 $38.00
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  • Best of the Best Cream Starter Kit (3PC) - Soldier
    Save 70%
    4.4
    Rated 4.4 out of 5 stars
    307

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
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    Save 70%
  • Basics and Beyond Kit Soldier
    Save 65%
    4.4
    Rated 4.4 out of 5 stars
    21,577

    Basics & Beyond Kit (6 PC)

    $279.00
    $99.00 $279.00
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    Save 65%
  • Cult Classics Full Coverage Kit (6 PC) soldier in light
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    37

    Cult Classics Full Coverage Kit (6 PC)

    $182.00
    $69.00 $182.00
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    Save 62%
  • Best of the Best Cream Starter Kit (4PC) soldier in shade Light
    Save 70%
    4.3
    Rated 4.3 out of 5 stars
    5,747

    Best of the Best Cream Starter Kit (4PC)

    $254.00
    $75.00 $254.00
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    Save 70%
  • Love at First Brighten Makeup Kit (4PC) - Soldier
    Save 54%
    4.4
    Rated 4.4 out of 5 stars
    46

    Baked Basics Kit (4PC)

    $120.00
    $55.00 $120.00
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    Save 54%
  • Everyday Icons Kit (4 PC) - soldier
    Save 64%
    4.4
    Rated 4.4 out of 5 stars
    28

    Everyday Icons Kit (4 PC)

    $132.00
    $48.00 $132.00
    Shop Now
    Save 64%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 66%
    4.2
    Rated 4.2 out of 5 stars
    19

    The Foundationals Kit - Matte Finish (2PC)

    $64.00
    $21.95 $64.00
    Shop Now
    Save 66%
  • Cult Classics Full Face Kit (7 PC) - soldier
    Save 71%
    4.9
    Rated 4.9 out of 5 stars
    15

    The Complexion Essentials Full Face Kit (7 PC)

    $207.00
    $59.95 $207.00
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    Save 71%
  • Double take baked full coverage foundation soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    18

    (Findation) Double Take Baked Full Coverage Foundation

    $38.00
    $20.90 $38.00
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    BEST SELLER
  • Laura's Finishing Touches Kit (4 PC) Soldier
    Save 64%
    5.0
    Rated 5.0 out of 5 stars
    10

    Laura's Finishing Touches Kit (4 PC)

    $132.00
    $48.00 $132.00
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    Save 64%
  • Balance-Brighten Soldier - Porcelain
    Save 40%
    4.7
    Rated 4.7 out of 5 stars
    10

    (Testing PDP) Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    Save 40%
  • cult classics main hero
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    8,180

    The Cult Classics Full Face Kit (6 PC)

    $182.00
    $66.00 $182.00
    Shop Now
    BEST SELLER
  • Baked Starter Kit soldier - light
    Save 74%
    4.0
    Rated 4.0 out of 5 stars
    74,060

    The Baked Starter Kit (3PC)

    $190.00
    $49.95 $190.00
    Shop Now
    Save 74%
  • Baked Starter Kit soldier - light
    Save 74%
    4.1
    Rated 4.1 out of 5 stars
    13,299

    The Baked Starter Kit (3PC)

    $190.00
    $49.95 $190.00
    Shop Now
    Save 74%
  • Good Skin SPF Kit 4PC Soldier in shade Fair
    Save 65%
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    1

    The Good Skin SPF Kit (4PC)

    $127.00
    $44.95 $127.00
    Shop Now
    Save 65%
Baked Balance-n-Brighten texture image

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