Best Sellers

  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Daily Routine Awards Image
    Save 57%
    3.8
    Rated 3.8 out of 5 stars
    2,797

    Makeup Made Simple Kit (3PC)

    $102.00
    $44.00 $102.00
    Save 57%
  • Mature Skin Must Haves Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
    Award Winning Image
    Save 66%
    4.4
    Rated 4.4 out of 5 stars
    5,297

    Mature Skin Must-Haves (6 PC)

    $258.00
    $89.00 $258.00
    Save 66%
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    365

    Brush Bestsellers

    $18.00
    From $9.00 $18.00
    BEST SELLER
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Award winning badges image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    45,180

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    47,638

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Daily Essentials Kit soldier in Light
    The Daily Essentials Kit Model B&A in Light
    Daily Routine Awards Image
    Save 58%
    3.9
    Rated 3.9 out of 5 stars
    55,160

    The Daily Essentials Kit (7 PC)

    $188.00
    $79.00 $188.00
    Save 58%
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,089

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,392

    Retractable Airbrush Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,343

    Retractable Angled Kabuki Brush

    $26.00
    $13.00 $26.00
    BEST SELLER
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,650

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 59%
    4.9
    Rated 4.9 out of 5 stars
    7

    All Day Eye Kit (5 PC)

    $109.00
    $45.00 $109.00
    Save 59%
  • Cult Classics Full Coverage Kit soldier in light
    Double Take Baked Model B&A in Fair
    Save 57%
    4.2
    Rated 4.2 out of 5 stars
    15,985

    Daily Routine Full Coverage Kit (4 PC)

    $122.00
    $52.00 $122.00
    Save 57%
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    54,304

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!