UK Best Sellers

Welcome to the Laura Geller UK Best Sellers edit, the makeup our British Geller Gals reach for again and again.


At the heart of the edit is our famed Baked Starter Kit, the perfect introduction to Laura's signature baked-in-Italy formulas. Alongside the ever-popular Baked Balance-n-Brighten Colour Correcting Foundation, a pressed-powder foundation with four shades of pigment baked into a single compact for an even, lit-from-within glow.

  • Soldier
    Save 58%
    4.5
    Rated 4.5 out of 5 stars
    684

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $37.00 $88.00
    Shop Now
    Save 58%
  • Baked Icons Complete Full Face Palette - soldier
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    379

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Italian Marble Blush Stick Soldier in Apricot Spritz
    Save 56%
    4.4
    Rated 4.4 out of 5 stars
    651

    Italian Marble Blush Stick

    $32.00
    $13.99 $32.00
    Shop Now
    Save 56%
  • Line Smoother Targeted Fine Line Filler - soldier
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    3.5
    Rated 3.5 out of 5 stars
    287

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
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    JOIN THE WAITLIST
  • Blending Beauties 2 PC Soldier
    Save 59%
    4.7
    Rated 4.7 out of 5 stars
    499

    Blending Beauties 2 PC Face Brush Set

    $46.00
    $18.99 $46.00
    Shop Now
    Save 59%
  • Baked Bronze-n-Brighten Multipurpose Bronzer soldier in Fair
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,401

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $19.80 $36.00
    Shop Now
    BEST SELLER
  • BOTB Soldier
    Save 64%
    4.5
    Rated 4.5 out of 5 stars
    4,850

    Best of the Best Baked Face Palette

    $126.00
    $45.00 $126.00
    Shop Now
    Save 64%
  • Foundationals Satin soldier in Fair
    Save 53%
    4.1
    Rated 4.1 out of 5 stars
    7,630

    Baked Balance-n-Glow Essentials Kit (2 PC)

    $64.00
    $30.00 $64.00
    Shop Now
    Save 53%
  • Line Smoother Full Face Kit (3PC) Soldier
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    4.1
    Rated 4.1 out of 5 stars
    55

    Line Smoother Full Face Kit (3PC)

    $109.00
    $56.00 $109.00
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    JOIN THE WAITLIST
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
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    4.2
    Rated 4.2 out of 5 stars
    91

    Line Smoother Brightening Kit (2PC)

    $74.00
    $39.00 $74.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    135

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    Shop Now
  • Better Than Block Soldier - Sand
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    1,100

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $26.60 $38.00
    Shop Now
    BEST SELLER
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 53%
    4.1
    Rated 4.1 out of 5 stars
    8,415

    Double Take Baked Essentials Kit (2PC)

    $64.00
    $30.00 $64.00
    Shop Now
    Save 53%
  • All Day Eye Kit Earthy Essentials - soldier
    Save 66%
    4.6
    Rated 4.6 out of 5 stars
    105

    All Day Eye Kit (5 PC)

    $109.00
    $37.00 $109.00
    Shop Now
    Save 66%
  • The Best of the Best Tuscan Dreams Soldier
    Save 61%
    4.6
    Rated 4.6 out of 5 stars
    557

    Best of the Best Tuscan Dreams

    $114.00
    $45.00 $114.00
    Shop Now
    Save 61%
  • Kajal Longwear Mascara soldier- black
    4.5
    Rated 4.5 out of 5 stars
    1,267

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
    Shop Now
  • Balance-n-Brighten Travel Size - Soldier
    4.3
    Rated 4.3 out of 5 stars
    692

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $13.20 $24.00
    Shop Now
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    7,467

    Love Your Lips Duo

    $45.00
    $20.00 $45.00
    Shop Now
    Save 56%
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Save 58%
    4.6
    Rated 4.6 out of 5 stars
    182

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $9.99 $24.00
    Shop Now
    Save 58%
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Save 63%
    4.1
    Rated 4.1 out of 5 stars
    117

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $65.00 $178.00
    Shop Now
    Save 63%
  • INKcredible main soldier
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,263

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $12.00 $24.00
    Shop Now
    BEST SELLER
  • The Wonder Balm - soldier
    LIMITED SUPPLY
    4.0
    Rated 4.0 out of 5 stars
    5

    The Wonder Balm Cream Highlighter

    $32.00
    $17.60 $32.00
    Shop Now
    LIMITED SUPPLY
  • Long-n-Lifted Tubing Mascara Soldier
    New dotwhack in red
    4.6
    Rated 4.6 out of 5 stars
    209

    Long-n-Lifted Tubing Mascara

    $26.00
    $18.20 $26.00
    Shop Now
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!