UK Best Sellers

Welcome to the Laura Geller UK Best Sellers edit, the makeup our British Geller Gals reach for again and again.


At the heart of the edit is our famed Baked Starter Kit, the perfect introduction to Laura's signature baked-in-Italy formulas. Alongside the ever-popular Baked Balance-n-Brighten Colour Correcting Foundation, a pressed-powder foundation with four shades of pigment baked into a single compact for an even, lit-from-within glow.

  • Spackle Skin Perfecting Primers Group Lifestyle
    Save 50%

    Build Your Own Spackle Skin Perfecting Primer Duos

    $76.00
    $38.00 $76.00
    Shop Now
    Save 50%
  • All Seasons of Beauty Kit - Timeless Tones solider
    TODAY ONLY 70% OFF
    🔥 TODAY'S DEAL
    ENDS IN 00 : 00 : 00
    4.6
    Rated 4.6 out of 5 stars
    103

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $42.00 |
    SAVE $100 $142.00
    Grab Today's Deal
    Save 70%
    Today's Deal
  • foundationals main soldier
    Save 53%
    3.9
    Rated 3.9 out of 5 stars
    57,997

    Baked Balance-n-Brighten Essentials Kit (2 PC)

    $64.00
    $30.00 $64.00
    Shop Now
    Save 53%
  • Balance-Brighten Soldier - Porcelain
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    50,688

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $20.90 $38.00
    Shop Now
    BEST SELLER
  • Light and Full Coverage Kit - Soldier
    Save 53%
    4.1
    Rated 4.1 out of 5 stars
    9,799

    Light and Full Coverage Kit (2 PC)

    $76.00
    $36.00 $76.00
    Shop Now
    Save 53%
  • Baked Starter Kit soldier - light
    Save 66%
    4.0
    Rated 4.0 out of 5 stars
    73,636

    Baked Starter Kit (3PC)

    $190.00
    $65.00 $190.00
    Shop Now
    Save 66%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    75,164

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $48.00 $120.00
    Shop Now
    Save 60%
  • Spackle Skin Perfecting Primers Group Lifestyle
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,343

    Spackle Skin Perfecting Primer

    $38.00
    $20.90 $38.00
    Shop Now
    BEST SELLER
  • Baked Starter Kit - Tuscan Dreams Soldier
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    2,696

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $65.00 $178.00
    Shop Now
    Save 63%
  • 40+ Club Kit (3PC) soldier
    Save 59%
    4.0
    Rated 4.0 out of 5 stars
    63,439

    40+ Club Kit (3PC)

    $96.00
    $39.00 $96.00
    Shop Now
    Save 59%
  • Jelly Balm Hydrating Lip Color soldier in Brick House
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    5,691

    Jelly Balm Hydrating Lip Color

    $24.00
    $13.20 $24.00
    Shop Now
    BEST SELLER
  • double take main soldier
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    7,928

    Double Take Baked Full Coverage Foundation

    $38.00
    $20.90 $38.00
    Shop Now
    BEST SELLER
  • Quench-n-Tint soldier- deep
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,713

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $27.20 $34.00
    Shop Now
    BEST SELLER
  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    7,121

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $20.90 $38.00
    Shop Now
    BEST SELLER
  • Kajal Longwear Eyeliner soldier in Deep Black
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,625

    Kajal Longwear Eyeliner

    $24.00
    $13.20 $24.00
    Shop Now
    BEST SELLER
  • Blush-n-Brighten Soldier
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,859

    Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    Shop Now
    BEST SELLER
  • Ideal Fix Concealer
    4.3
    Rated 4.3 out of 5 stars
    3,240

    Ideal Fix Concealer

    $29.00
    $15.95 $29.00
    Shop Now
  • Best of the Best Cream Starter Kit (3PC) - Soldier
    Save 72%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    299

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $65.00 $232.00
    Shop Now
    Save 72%
  • Spackle Primer Soldier - Hydrate
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,727

    Spackle Skin Perfecting Primer: Hydrate

    $38.00
    $20.90 $38.00
    Shop Now
    BEST SELLER
  • Build Your Own Starter Kit soldier

    Create Your Own Starter Kit (3PC)

    $75.00
    Shop Now
  • Iconic Baked Sculpting Lipstick Candied Petals
    New dotwhack in red
    4.7
    Rated 4.7 out of 5 stars
    3

    Iconic Baked Sculpting Lipstick

    $24.00
    $19.20 $24.00
    Shop Now
  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    74,953

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Shop Now
    Save 62%
  • Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
    Save 53%
    4.5
    Rated 4.5 out of 5 stars
    430

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $42.00 $90.00
    Shop Now
    Save 53%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • What is baked makeup?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC), which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!