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  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 67%
    4.0
    Rated 4.0 out of 5 stars
    71,775

    Baked Starter Kit (3PC)

    $190.00
    $62.00 $190.00
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    Save 67%
  • Good Skin SPF Kit (4PC) medium
    Good Skin SPF Kit (4PC) texture
    LIMITED EDITION
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    4

    Good Skin SPF Kit (4PC)

    $127.00
    $53.00 $127.00
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    LIMITED EDITION
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 73%
    4.5
    Rated 4.5 out of 5 stars
    5,083

    Complete Baked Starter Kit (8 PC)

    $327.00
    $89.00 $327.00
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    Save 73%
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 64%
    4.7
    Rated 4.7 out of 5 stars
    259

    Baked Icons Complete Full Face Palette

    $146.00
    $53.00 $146.00
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    Save 64%
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 69%
    4.5
    Rated 4.5 out of 5 stars
    79

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $44.00 $142.00
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    Save 69%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 64%
    4.5
    Rated 4.5 out of 5 stars
    40

    Geller On The Go Travel Kit (3PC)

    $174.00
    $62.00 $174.00
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    Save 64%
  • travel size sampler 5pc soldier in Light
    Travel size sampler kit model full face
    Save 63%
    4.9
    Rated 4.9 out of 5 stars
    13

    Travel-Sized Sampler Kit (5PC)

    $119.00
    $44.00 $119.00
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    Save 63%
  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    608

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $24.00
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  • Baked to go Balance n glow soldier
    baked balance n glow B&A medium
    Award winning badges image
    4.2
    Rated 4.2 out of 5 stars
    169

    Baked to Go Balance-n-Glow Illuminating Foundation

    $24.00
    $24.00
    Shop Now
  • Blush-n-Brighten Travel Size - soldier
    Laura Geller Baked To Go Blush model grid
    Award winning badge image
    4.5
    Rated 4.5 out of 5 stars
    104

    Baked Blush-n-Brighten Marbleized Blush Travel Size

    $22.00
    $22.00
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  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    55

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $46.20 $84.00
    Shop Now
  • Double Take Baked Full Coverage Foundation Replacement Sponge Trio - Soldier
    Double Take Baked Full Coverage Foundation Replacement Sponge Trio - application
    4.3
    Rated 4.3 out of 5 stars
    6

    Double Take Baked Full Coverage Foundation Replacement Sponge Trio

    $18.00
    $18.00
    Shop Now
  • Spackle Primer SPF 30 soldier
    Laura Geller Spackle SPF 30 Primer model B&A
    Award Winning Badges image
    4.6
    Rated 4.6 out of 5 stars
    241

    Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

    $38.00
    $38.00
    Shop Now
  • Quilted Makeup Bag with Brush Case, Burgundy soldier
    Quilted Makeup Bag with Brush Case, Burgundy product details include store products in the large compartment and use the zipped brush case at the base
    4.8
    Rated 4.8 out of 5 stars
    100

    Quilted Makeup Bag with Brush Case, Burgundy

    $45.00
    $45.00
    Shop Now
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.7
    Rated 4.7 out of 5 stars
    101

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Shop Now
    Save 83%
  • Train Case Soldier Open
    Train Case Benefits
    NEW

    Train Case

    $45.00
    $45.00
    Shop Now
    NEW
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!