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  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,974

    Jelly Balm Hydrating Lip Color

    $34.00
    $21.00 $34.00
    BEST SELLER
  • cult classics main hero
    Cult Classics B&A Medium
    Award winning badges image
    Save 53%
    3.9
    Rated 3.9 out of 5 stars
    6,927

    Cult Classics Full Face Kit (6 PC)

    $178.00
    $84.00 $178.00
    Save 53%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
    Award winning badge image
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,231

    Italian Marble Lipstick

    $34.00
    $19.00 $34.00
    BEST SELLER
  • Love Yor Lips Duo Soldier In the Buff and Purely Pink
    Jelly Balm Lip Color Model Grid in a latte love
    Jelly Balm Hydrating Lip Color Shade Model Chart
    Save 31%
    4.4
    Rated 4.4 out of 5 stars
    4,059

    Love Your Lips Duo

    $45.00
    $31.00 $45.00
    Save 31%
  • Modern Classic Lip Liner Soldier - Purely Pink
    Laura Geller Modern Classic Lip Liner 3 model grid in shade Purely Pink
    Laura Geller Modern Classic shade names with textures
    4.4
    Rated 4.4 out of 5 stars
    724

    Modern Classic Waterproof Lip Liner

    $30.00
    $17.00 $30.00
  • Marble-ous Lip Duo (2PC) soldier in Dolce/Tranquil Terracotta
    Italian Marble Lipstick On Model Shade Grid in Dolce
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    Save 35%
    4.1
    Rated 4.1 out of 5 stars
    3,358

    Marble-ous Lip Duo (2PC)

    $43.00
    $28.00 $43.00
    Save 35%
  • Luscious Lips Liquid Lipstick in sugar on taupe
    Luscious Lips Liquid Lipstick product benefits
    Save 39%
    3.6
    Rated 3.6 out of 5 stars
    27

    Luscious Lips Liquid Lipstick

    $31.00
    $19.00 $31.00
    Save 39%
  • Quench-n-Colors Soldier
    Save 37%
    4.2
    Rated 4.2 out of 5 stars
    22

    Quenching Colors Lip & Cheek Duo (2PC)

    $54.00
    $34.00 $54.00
    Save 37%
  • Modern Classic Cream Lipstick Soldier
    Laura Geller Modern Classic Lipstick 3 model grid in shade Real Rosy
    Laura Geller Modern Classic Lipstick product benefits include that it has a non-drying, creamy formula, is enriched with Vitamin E and is long-wearing
    Save 44%
    4.4
    Rated 4.4 out of 5 stars
    524

    Modern Classic Cream Lipstick

    $34.00
    $19.00 $34.00
    Save 44%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!