All Products

  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 67%
    4.0
    Rated 4.0 out of 5 stars
    70,424

    Baked Starter Kit (3PC)

    $190.00
    $62.00 $190.00
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    Save 67%
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    8,965

    Light and Full Coverage Kit (2 PC)

    $76.00
    $34.00 $76.00
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    Save 55%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    49,555

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $22.80 $38.00
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    BEST SELLER
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    7,420

    Double Take Baked Full Coverage Foundation

    $38.00
    $22.80 $38.00
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    BEST SELLER
  • Good Skin SPF Kit (4PC) medium
    Good Skin SPF Kit (4PC) texture
    LIMITED EDITION
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    2

    Good Skin SPF Kit (4PC)

    $127.00
    $53.00 $127.00
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    LIMITED EDITION
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    70,279

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $43.00 $120.00
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    Save 64%
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 65%
    4.2
    Rated 4.2 out of 5 stars
    2,197

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $62.00 $178.00
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    Save 65%
  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 73%
    4.5
    Rated 4.5 out of 5 stars
    5,074

    Complete Baked Starter Kit (8 PC)

    $327.00
    $89.00 $327.00
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    Save 73%
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 66%
    4.0
    Rated 4.0 out of 5 stars
    73,037

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $62.00 $182.00
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    Save 66%
  • Fresh & Hydrated Face Essentials Kit (3 PC) Soldier
    Fresh & Hydrated Face Essentials Kit (3 PC) - model grid
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    244

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $40.00 $90.00
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    Save 56%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    51,030

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
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    Save 56%
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Double Take Baked Model B&A in Fair
    Award winning badges image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    7,819

    Foundationals Kit - Matte Finish (2PC)

    $64.00
    $28.00 $64.00
    Shop Now
    Save 56%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.1
    Rated 4.1 out of 5 stars
    7,378

    Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Shop Now
    Save 56%
  • The 40+ Club Kit (3PC) soldier in Light
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.0
    Rated 4.0 out of 5 stars
    61,779

    40+ Club Kit (3PC)

    $96.00
    $37.00 $96.00
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    Save 61%
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 69%
    4.6
    Rated 4.6 out of 5 stars
    75

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $44.00 $142.00
    Shop Now
    Save 69%
  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
    Award winning badges image
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    6,937

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • Love at First Brighten Makeup Kit (4PC) - soldier
    Love at First Brighten Makeup Kit (4PC) - B/A
    Save 60%
    4.5
    Rated 4.5 out of 5 stars
    24

    Baked Basics Kit (4PC)

    $120.00
    $48.00 $120.00
    Shop Now
    Save 60%
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    4.3
    Rated 4.3 out of 5 stars
    3,008

    Ideal Fix Concealer

    $29.00
    $17.40 $29.00
    Shop Now
  • Better Than Block Soldier - Golden Medium
    Better Than Block - Model B&A Light
    Award winning badge image
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    819

    Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

    $38.00
    $22.80 $38.00
    Shop Now
    BEST SELLER
  • Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
    Quench-n-Tint Benefits
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    2,370

    Quench-n-Tint Lightweight Tinted Moisturizer

    $34.00
    $20.40 $34.00
    Shop Now
    BEST SELLER
  • Everyday Icons Kit (4 PC) - Porcelain
    Everyday Icons Kit (4 PC) - full look medium
    Save 67%
    4.3
    Rated 4.3 out of 5 stars
    24

    Everyday Icons Kit (4 PC)

    $132.00
    $44.00 $132.00
    Shop Now
    Save 67%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    50,268

    Makeup Made Simple Kit (3PC)

    $102.00
    $40.00 $102.00
    Shop Now
    Save 61%
  • Baked Starter Kit - Full Coverage (3PC) soldier
    Double Take Baked Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 67%
    4.2
    Rated 4.2 out of 5 stars
    14,636

    Baked Starter Kit - Full Coverage (3PC)

    $190.00
    $62.00 $190.00
    Shop Now
    Save 67%
Baked Balance-n-Brighten texture image

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Foundations textures

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!