All Products

  • The Complete Baked Starter Kit - soldier
    The Complete Baked Starter Kit - Model B&A
    The Complete Baked Starter Kit - texture
    Save 70%
    4.5
    Rated 4.5 out of 5 stars
    4,821

    Complete Baked Starter Kit (8 PC)

    $327.00
    $99.00 $327.00
    Save 70%
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,804

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Bonze-n-brighten Soldier - deep
    Bronze-n-Brighten B&A Model Shot Deep
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    2,099

    Baked Bronze-n-Brighten Multipurpose Bronzer

    $36.00
    $18.00 $36.00
    BEST SELLER
  • Retractable Airbrush Kabuki Brush - Soldier
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    1,403

    Retractable Airbrush Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Retractable Angled Kabuki Brush - Soldier
    Retractable Angled Kabuki Brush two ways to use
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    1,419

    Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
    BEST SELLER
  • Brush Bestsellers Group Lifestyle
    BEST SELLER
    4.6
    Rated 4.6 out of 5 stars
    370

    Brush Bestsellers

    $18.00
    From $10.80 $18.00
    BEST SELLER
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    2,625

    The Under Cover Kit (2PC)

    $52.00
    $22.00 $52.00
    Save 58%
  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
    Awards image
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,677

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 58%
    4.3
    Rated 4.3 out of 5 stars
    2,692

    Under Eye Brightening Duo

    $52.00
    $22.00 $52.00
    Save 58%
  • Bliss x Laura Geller The Essentials Kit soldier
    Bliss x Laura Geller The Essentials Kit product benefits
    Save 34%
    4.5
    Rated 4.5 out of 5 stars
    256

    The Essentials Kit (3 PC)

    $68.00
    $45.00 $68.00
    Save 34%
  • The Wonder Balm in shade Pinch Me Pink
    The Wonder Balm Model B&A in Pinch-Me Pink
    The Wonder Balm us vs them
    NEW
    4.6
    Rated 4.6 out of 5 stars
    256

    The Wonder Balm

    $32.00
    $19.20 $32.00
    NEW
  • The Wonder Balm Starter Kit - Soldier
    The Wonder Balm Model Shade Grid in pinch me pink
    The Wonder Balm us vs them
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    338

    The Wonder Balm Starter Kit (2 PC)

    $56.00
    $24.00 $56.00
    Save 57%
  • The Wonder Balm Heroes Kit (5PC) in shade Fair
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    3.9
    Rated 3.9 out of 5 stars
    48,540

    The Wonder Balm Heroes Kit (5PC)

    $152.00
    $59.00 $152.00
    Save 61%
  • Soldier
    The Wonder Balm Model Shade Grid in nice-n-natural
    The Wonder Balm Model Shade Grid in pinch me pink
    Save 56%
    4.5
    Rated 4.5 out of 5 stars
    305

    The Wonder Balm Everyday Kit (3PC)

    $88.00
    $39.00 $88.00
    Save 56%
  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
    award image
    Save 57%
    3.9
    Rated 3.9 out of 5 stars
    47,898

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.8
    Rated 3.8 out of 5 stars
    45,377

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
    Save 56%
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 59%
    4.9
    Rated 4.9 out of 5 stars
    12

    All Day Eye Kit (5 PC)

    $109.00
    $45.00 $109.00
    Save 59%
  • 5PC Full Face Brush Set Soldier
    5PC Full Face Brush Set how to apply on model
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    10

    5PC Full Face Brush Set

    $118.00
    $45.00 $118.00
    Save 62%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.5
    Rated 4.5 out of 5 stars
    358

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    NEW
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!