Age Beautifully: Laura Geller Makeup for Mature Skin
Makeup isn’t about changing who you are. It’s about letting your light shine through. At Laura Geller, we design every product with mature skin in mind, so you can spend less time dealing with cakey, ineffective makeup and more time being bold, brilliant, and Geller gorgeous. Whether you’re 40, 60, or 80+, we’ve got you covered with easy, flattering formulas that let you look the way you want to.
Why Makeup Needs Change As We Age
Mature skin has different needs, and that’s something to celebrate. With a few thoughtful tweaks, your routine can bring out everything you love about your look. From smoothing primers to radiant foundations and creamy blush, the right formulas flatter your features and simplify your routine. Makeup should always feel joyful, effortless, and made for you. Especially when it’s created with mature skin in mind. Our baked formulas start as creams and are baked on terracotta tiles in Italy, which gives them their silky texture, effortless blendability, and skin-loving finish. Our textures and finishes are thoughtfully developed through this process to enhance your natural beauty at every age.
The Best Foundations for Mature Skin
The star of our complexion lineup is Baked Balance-n-Brighten Foundation. This silky, breathable powder adapts to your skin tone, evens out texture, and never settles into lines. Its buildable formula gives you just the right amount of coverage with a natural finish that looks like real skin. Dermatologist approved and loved by millions, it’s no wonder we’ve sold over 12 million units (and counting).
Pro Tip from Laura: Use a dense brush like our Retractable Kabuki Brush to apply in light circular motions for a seamless blend.
Primers That Prep Without Piling On
When prepping mature skin, the right primer makes all the difference. Our Spackle Primers are packed with skincare ingredients that smooth the look of pores and fine lines while adding hydration. Consider grabbing one of our Spackle Skin Perfecting Primers. Hydrate is a great option for dry skin while Brighten-n-Blur is perfect for more oily skin. Each one creates a smooth canvas that helps your makeup last all day without slipping or settling.
Color That Lifts and Lights
The right blush and bronzer can bring warmth and radiance back to the skin, especially as it changes over time. Our Baked Blush-n-Brighten and Bronze-n-Brighten products are infused with multiple pigments to add warmth and dimension. They apply like a powder but feel like a cream, melting into your skin for a naturally lifted look. For a dewier finish, The Wonder Balm gives a soft, natural flush and blends beautifully with your fingertips.
Our highlighters, like the Baked Natural Glow Highlighter, add soft luminosity without sparkle. The formula blends effortlessly onto the high points of your face and brings light back to mature skin where you want it most.
Pro Tip from Laura: Smile and apply blush to the apples of your cheeks, then blend up toward the temples to give your face a lifted effect.
Eyes and Lips That Brighten the Whole Look
For eyes, we recommend crease-resistant formulas that stay put. Our Baked eyeshadows are silky, blendable, and won't tug on delicate skin. Choose soft neutrals for everyday wear or try something shimmery for a touch of glamour that flatters without feeling overdone.
On the lips, hydration is key. Our Jelly Balm Hydrating Lip Color, Italian Marble Lipsticks, and Fine Shine Lip Oils are packed with conditioning ingredients that leave lips looking smooth and plump. Rich, wearable shades enhance your natural tone and won't feather into fine lines.
The Geller Difference
We’ve spent over 25 years developing formulas that meet the needs of real women at every age. From our innovative baked process to our easy-to-use formulas, Laura Geller products are designed to take the guesswork out of makeup. Our Geller gal community is filled with women over 40 who love seeing themselves represented and celebrated.
Pro Tip from Laura: The best makeup looks like it belongs to you. Focus on enhancing the features you love most, and don’t overthink the rest!
Makeup That Celebrates You at Every Age
Your makeup routine should evolve with you, not work against you. At Laura Geller, we’re proud to offer makeup for mature skin that helps you look and feel your best every single day. Explore our collection of bestselling foundations, primers, blush, and lip favorites created for radiant, confident beauty at any age.
Explore the Collection:
Baked Balance-n-Brighten Foundation
