Makeup for Mature Skin

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BLISS Skincare

Best of the Best Baked Palette Tuscan Dreams - soldier
Best of the Best Baked Palette Tuscan Dreams - Model B&A Party Look Medium
4.5
Rated 4.5 out of 5 stars
234

Best of the Best Baked Palette Tuscan Dreams

£63.00
£41.00 £63.00
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 71%
4.1
Rated 4.1 out of 5 stars
11,569

Baked Starter Kit (3PC)

£188.00
£54.00 £188.00
Save 71%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,097

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£19.00 £35.00
#1 SELLER
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 66%
3.8
Rated 3.8 out of 5 stars
42,310

Baked Starter Kit - Tuscan Dreams (3 PC)

£176.00
£59.00 £176.00
Save 66%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 66%
3.9
Rated 3.9 out of 5 stars
63,294

Daily Routine: Natural Finish Full Face Kit (4 PC)

£118.00
£40.00 £118.00
Save 66%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 69%
3.9
Rated 3.9 out of 5 stars
6,925

Cult Classics Full Face Kit (6 PC)

£178.00
£55.00 £178.00
Save 69%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Award Winning Image
Save 70%
4.4
Rated 4.4 out of 5 stars
5,163

Mature Skin Must-Haves (6 PC)

£256.00
£76.00 £256.00
Save 70%
Fran Drescher with Laura Geller Spackle franchise
Award winning badges image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
1,656

Spackle Skin Perfecting Primer

£33.00
From £18.00 £33.00
BEST SELLER
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.4
Rated 4.4 out of 5 stars
2,973

Jelly Balm Hydrating Lip Color

£22.00
£13.00 £22.00
BEST SELLER
The Wonder Balm - soldier
The Wonder Balm Model B&A in Pinch-Me Pink
The Wonder Balm us vs them
NEW
4.6
Rated 4.6 out of 5 stars
153

The Wonder Balm

£29.00
£18.00 £29.00
NEW
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,097

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£19.00 £35.00
#1 SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 58%
3.7
Rated 3.7 out of 5 stars
4,581

The Foundationals Kit - Natural Finish (2PC)

£62.00
£26.00 £62.00
Save 58%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 66%
3.8
Rated 3.8 out of 5 stars
42,310

Baked Starter Kit - Tuscan Dreams (3 PC)

£176.00
£59.00 £176.00
Save 66%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,525

The Best of the Best Baked Face Palette

£126.00
£41.00 £126.00
BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 58%
4.0
Rated 4.0 out of 5 stars
6,137

Foundationals Kit - Matte Finish (2PC)

£62.00
£26.00 £62.00
Save 58%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
5,946

Double Take Baked Full Coverage Foundation

£35.00
£19.00 £35.00
BEST SELLER
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
NEW
4.6
Rated 4.6 out of 5 stars
315

The Best of the Best Tuscan Dreams

£114.00
£45.00 £114.00
NEW
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 71%
4.1
Rated 4.1 out of 5 stars
11,569

Baked Starter Kit (3PC)

£188.00
£54.00 £188.00
Save 71%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 66%
3.9
Rated 3.9 out of 5 stars
63,294

Daily Routine: Natural Finish Full Face Kit (4 PC)

£118.00
£40.00 £118.00
Save 66%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 69%
3.9
Rated 3.9 out of 5 stars
6,925

Cult Classics Full Face Kit (6 PC)

£178.00
£55.00 £178.00
Save 69%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,097

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£19.00 £35.00
#1 SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 58%
3.7
Rated 3.7 out of 5 stars
4,581

The Foundationals Kit - Natural Finish (2PC)

£62.00
£26.00 £62.00
Save 58%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
5,946

Double Take Baked Full Coverage Foundation

£35.00
£19.00 £35.00
BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 58%
4.0
Rated 4.0 out of 5 stars
6,137

Foundationals Kit - Matte Finish (2PC)

£62.00
£26.00 £62.00
Save 58%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,273

Baked Balance-n-Glow Illuminating Foundation

£35.00
£19.00 £35.00
BEST SELLER
The Foundationals Kit - Satin Finish Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 58%
4.0
Rated 4.0 out of 5 stars
6,529

The Foundationals Kit - Satin Finish (2PC)

£62.00
£26.00 £62.00
Save 58%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Award winning badges image
Save 59%
4.0
Rated 4.0 out of 5 stars
6,664

Light and Full Coverage Kit (2 PC)

£76.00
£31.00 £76.00
Save 59%
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
4.5
Rated 4.5 out of 5 stars
1,871

Quench-n-Tint Lightweight Tinted Moisturizer

£31.00
£17.00 £31.00
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
4.5
Rated 4.5 out of 5 stars
512

Better Than ‘Block Skincare-Infused Serum Foundation with...

£35.00
£18.00 £35.00
Seamless Skin SPF Kit (2PC) soldier in Light
Better than Block - Skincare Benefits Model B&A
Laura Geller Better Than Block product benefits include skincare infused, evens out skin tone and light to medium coverage
Save 57%
4.5
Rated 4.5 out of 5 stars
541

Seamless Skin SPF Kit (2PC)

£54.00
£23.00 £54.00
Save 57%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 66%
3.8
Rated 3.8 out of 5 stars
42,310

Baked Starter Kit - Tuscan Dreams (3 PC)

£176.00
£59.00 £176.00
Save 66%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 66%
3.9
Rated 3.9 out of 5 stars
63,294

Daily Routine: Natural Finish Full Face Kit (4 PC)

£118.00
£40.00 £118.00
Save 66%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 69%
3.9
Rated 3.9 out of 5 stars
6,925

Cult Classics Full Face Kit (6 PC)

£178.00
£55.00 £178.00
Save 69%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Award winning badges image
Save 59%
4.0
Rated 4.0 out of 5 stars
6,664

Light and Full Coverage Kit (2 PC)

£76.00
£31.00 £76.00
Save 59%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 71%
4.1
Rated 4.1 out of 5 stars
11,569

Baked Starter Kit (3PC)

£188.00
£54.00 £188.00
Save 71%
Makeup Made Simple Kit Soldier
Baked Balance-n-Brighten Model B&A in Light
Daily Routine Awards Image
Save 63%
3.8
Rated 3.8 out of 5 stars
2,736

Makeup Made Simple Kit (3PC)

£98.00
£36.00 £98.00
Save 63%
Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
Save 64%
3.9
Rated 3.9 out of 5 stars
47,585

The Wonder Balm Heroes Kit (5PC)

£148.00
£54.00 £148.00
Save 64%
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
NEW
4.6
Rated 4.6 out of 5 stars
315

The Best of the Best Tuscan Dreams

£114.00
£45.00 £114.00
NEW
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,525

The Best of the Best Baked Face Palette

£126.00
£41.00 £126.00
BEST SELLER
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 71%
4.5
Rated 4.5 out of 5 stars
4,735

The Complete Baked Starter Kit (8 PC)

£299.00
£87.00 £299.00
Save 71%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Award Winning Image
Save 70%
4.4
Rated 4.4 out of 5 stars
5,163

Mature Skin Must-Haves (6 PC)

£256.00
£76.00 £256.00
Save 70%
Bliss x LG Under Eye Brightening Duo Soldier
Ideal Fix Concealer Model B&A in medium
Eye Do All Things Brightening Eye Gel - benefits
Save 48%
4.3
Rated 4.3 out of 5 stars
2,532

Under Eye Brightening Duo

£52.00
£27.00 £52.00
Save 48%
Bliss x LG Fab Foaming Exfoliating Cleanser soldier
Fab Foaming benefits
4.8
Rated 4.8 out of 5 stars
165

Fab Foaming Exfoliating Cleanser

£17.00
£14.00 £17.00
Bliss x Laura Geller The Essentials Kit soldier
Bliss x Laura Geller The Essentials Kit product benefits
Save 51%
4.5
Rated 4.5 out of 5 stars
236

The Essentials Kit

£68.00
£33.00 £68.00
Save 51%
Bliss x LG Drench & Quench Moisturizer Soldier
blissful basics kit - drench n quench benefits
4.7
Rated 4.7 out of 5 stars
155

Drench & Quench All-Day Moisturizer

£24.00
£20.00 £24.00
Eye Do All Things Brightening Eye Gel - soldier
Bliss x Laura Geller Eye do All things product benefits
BEST SELLER
4.1
Rated 4.1 out of 5 stars
140

Eye Do All Things Brightening Eye Gel

£22.00
£19.00 £22.00
BEST SELLER
Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
Shine-n-Shield Lip Balm SPF 15 benefits
NEW
4.6
Rated 4.6 out of 5 stars
81

Shine-n-Shield Lip Balm SPF 15

£20.00
£12.00 £20.00
NEW
Block Star Tinted Daily Mineral Sunscreen SPF 30 Soldier
Block Star Tinted Daily Mineral Sunscreen SPF 30 Model B&A
4.5
Rated 4.5 out of 5 stars
25

Block Star Tinted Daily Mineral Sunscreen SPF 30

£23.00
£20.00 £23.00
4 pc serum set - benefits
Save 68%
4.5
Rated 4.5 out of 5 stars
40

4PC Serum Set

£69.00
£22.00 £69.00
Save 68%
incredipeels 4pc - benefits
BEST SELLER
4.8
Rated 4.8 out of 5 stars
34

That's Incredi-Peel Glycolic Resurfacing Pads (15ct)

£29.00
£25.00 £29.00
BEST SELLER
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Makeup Made for You.

Your old makeup just doesn't cut it anymore. We made it easy to find the right solution.

Your old makeup just doesn't cut it anymore. We made it easy to find the right solution.

FIND YOUR FOUNDATION SHADE

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CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

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Dermatologist Approved badge
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Leaping Bunny Certified - no animal testing
Oprah Daily Editor's Choice 2024 Award badge
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Shop by Category Foundation & Concealer
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Foundation & Concealer

Weightless options from light to full coverage

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Value Sets

Everything you need for an effortless routine

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Eyes

Solutions to enhance and brighten

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Add the perfect pop of color

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Create a smooth, perfect base

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Image of Laura Geller with quote - we want to make all women feel beautiful or worthy whether they're 19 or 90!