Makeup for Mature Skin

Shop all Value Sets
Shop all Best Sellers
Shop all Baked Makeup
Shop all FOUNDATION
Shop all BLISS Skincare
select category

Value Sets

Best Sellers

Baked Makeup

FOUNDATION

BLISS Skincare

Cancer Schmancer Kit - Soldier
Cancer Schmancer Kit - Fran Drescher
Cancer Schmancer Kit - Model B&A
Limited Edition - Holiday ⭐

Limited Edition Cancer Schmancer Kit (3PC)

$67.00
$49.00 $67.00
Limited Edition - Holiday ⭐
Holiday Baked Starter Kit (4PC) - fair
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 63%
3.8
Rated 3.8 out of 5 stars
39,924

Holiday Baked Starter Kit (4PC)

$204.00
$75.00 $204.00
Save 63%
Holiday Daily Routine Kit - fair
Holiday Daily Routine Kit Model B&A in Medium
Holiday Daily Routine Kit Textures
Save 55%

Holiday Daily Routine Kit (5PC)

$146.00
$65.00 $146.00
Save 55%
Glam on the Go Face + Eye Palette soldier
Glam on the Go Face + Eye Palette model grid in light and tan
Glam on the Go Face + Eye Palette texture
Save 68%

Glam on the Go Face + Eye Palette

$117.00
$38.00 $117.00
Save 68%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 57%
3.9
Rated 3.9 out of 5 stars
63,906

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Save 57%
All Day Matte Eye Kit Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
All Day Matte Eye Kit Model B&A in Light
Save 62%

All Day Matte Eye Kit (5PC)

$128.00
$49.00 $128.00
Save 62%
The Holiday Pro-Aging Kit Soldier
Save 63%

Holiday Pro-Aging Kit (7PC)

$204.00
$75.00 $204.00
Save 63%
All Day Shimmer Eye Kit Soldier
All Day Shimmer Eye Kit Textures
All Day Shimmer Eye Kit Model B&A in Medium
Save 62%

All Day Shimmer Eye Kit (5PC)

$128.00
$49.00 $128.00
Save 62%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,984

Cult Classics Full Face Kit (6 PC)

$180.00
$69.00 $180.00
Save 62%
RSVP Ready Big Night Out Full Face Palette soldier
RSVP Ready Big Night Out Full Face Palette Model B&A in light
RSVP Ready Big Night Out Full Face Palette texture
Save 67%

RSVP-Ready: Big Night Out Full Face Palette

$147.00
$49.00 $147.00
Save 67%
New Icons - B&A - Light
Award winning badges image
Save 61%
4.3
Rated 4.3 out of 5 stars
8,954

New Icons Kit (6 PC)

$183.00
$72.00 $183.00
Save 61%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,487

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
#1 SELLER
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 61%
3.8
Rated 3.8 out of 5 stars
42,869

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
Save 61%
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Daily Routine Awards Image
Save 53%
4.0
Rated 4.0 out of 5 stars
57,011

The 40+ Club Kit (3PC)

$96.00
$45.00 $96.00
Save 53%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 57%
3.9
Rated 3.9 out of 5 stars
63,906

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Save 57%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,984

Cult Classics Full Face Kit (6 PC)

$180.00
$69.00 $180.00
Save 62%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,743

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,078

Double Take Baked Full Coverage Foundation

$38.00
$22.80 $38.00
BEST SELLER
Best of the Best Baked Palette Tuscan Dreams - soldier
Best of the Best Baked Palette Tuscan Dreams - Model B&A Party Look Medium
4.5
Rated 4.5 out of 5 stars
242

Best of the Best Baked Palette Tuscan Dreams

$114.00
$49.00 $114.00
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,566

The Best of the Best Baked Face Palette

$126.00
$49.00 $126.00
BEST SELLER
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,487

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
#1 SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,630

The Foundationals Kit - Natural Finish (2PC)

$64.00
$34.00 $64.00
Save 47%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 61%
3.8
Rated 3.8 out of 5 stars
42,869

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
Save 61%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,566

The Best of the Best Baked Face Palette

$126.00
$49.00 $126.00
BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,284

The Foundationals Kit - Matte Finish (2PC)

$64.00
$34.00 $64.00
Save 47%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,078

Double Take Baked Full Coverage Foundation

$38.00
$22.80 $38.00
BEST SELLER
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,743

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 57%
3.9
Rated 3.9 out of 5 stars
63,906

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Save 57%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,984

Cult Classics Full Face Kit (6 PC)

$180.00
$69.00 $180.00
Save 62%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
8,406

Baked Blush-n-Brighten Marbleized Blush

$32.00
$19.20 $32.00
BEST SELLER
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,487

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$22.80 $38.00
#1 SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,078

Double Take Baked Full Coverage Foundation

$38.00
$22.80 $38.00
BEST SELLER
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,343

Baked Balance-n-Glow Illuminating Foundation

$38.00
$22.80 $38.00
BEST SELLER
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,907

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$20.40 $34.00
BEST SELLER
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
BEST SELLER
4.3
Rated 4.3 out of 5 stars
2,376

The Ideal Fix Concealer

$29.00
$17.40 $29.00
BEST SELLER
The Bright Stuff Illuminating Under Eye Concealer Soldier - light
The Bright Stuff Illuminating Under Eye Concealer - full assortment
4.4
Rated 4.4 out of 5 stars
39

The Bright Stuff Illuminating Under Eye Concealer

$29.00
$17.40 $29.00
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 40%
4.5
Rated 4.5 out of 5 stars
549

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$22.80 $38.00
Save 40%
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,630

The Foundationals Kit - Natural Finish (2PC)

$64.00
$34.00 $64.00
Save 47%
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,284

The Foundationals Kit - Matte Finish (2PC)

$64.00
$34.00 $64.00
Save 47%
The Foundationals Kit - Satin Finish Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,616

The Foundationals Kit - Satin Finish (2PC)

$64.00
$34.00 $64.00
Save 47%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Award Winning Image
Save 66%
4.5
Rated 4.5 out of 5 stars
5,261

Mature Skin Must-Haves (6 PC)

$258.00
$89.00 $258.00
Save 66%
Bliss x LG Under Eye Brightening Duo Soldier
Ideal Fix Concealer Model B&A in medium
Eye Do All Things Brightening Eye Gel - benefits
Save 42%
4.3
Rated 4.3 out of 5 stars
2,631

Under Eye Brightening Duo

$52.00
$30.00 $52.00
Save 42%
Bliss x Laura Geller The Essentials Kit soldier
Bliss x Laura Geller The Essentials Kit product benefits
Save 34%
4.5
Rated 4.5 out of 5 stars
248

The Essentials Kit (3 PC)

$68.00
$45.00 $68.00
Save 34%
Bliss x LG On the Bright Side Vitamin C Kit soldier
Save 40%
4.6
Rated 4.6 out of 5 stars
156

On the Bright Side Vitamin C Kit (3 PC)

$82.00
$49.00 $82.00
Save 40%
Eye Do All Things Brightening Eye Gel - soldier
Bliss x Laura Geller Eye do All things product benefits
BEST SELLER
4.1
Rated 4.1 out of 5 stars
150

Eye Do All Things Brightening Eye Gel

$24.00
$21.60 $24.00
BEST SELLER
Bliss x LG Drench & Quench Moisturizer Soldier
blissful basics kit - drench n quench benefits
4.7
Rated 4.7 out of 5 stars
164

Drench & Quench All-Day Moisturizer

$26.00
$23.40 $26.00
The Pro-Aging Kit (4PC) soldier in light
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
Save 51%
3.8
Rated 3.8 out of 5 stars
45,023

The Pro-Aging Kit (4PC)

$122.00
$60.00 $122.00
Save 51%
Youth Got This Retinol Duo Soldier
Bliss x Laura Geller Youth Can Do It Duo product benefits
Save 31%
4.1
Rated 4.1 out of 5 stars
30

Youth Got This Retinol Duo

$58.00
$40.00 $58.00
Save 31%
The Hydration Kit soldier
The Hydration Kit product benefits
Save 35%
4.7
Rated 4.7 out of 5 stars
26

The Hydration Kit (3 PC)

$69.00
$45.00 $69.00
Save 35%
Fine Line Fix Kit Soldier
Bliss x LG The Pro-Aging Kit visibly diminish fine lines product benefits
Block Star Clarifying Mineral Sunscreen SPF 30 product benefits
Save 42%
4.5
Rated 4.5 out of 5 stars
89

Fine Line Fix Kit (4PC)

$89.00
$52.00 $89.00
Save 42%
Shop all Value Sets
Shop all Best Sellers
Shop all Baked Makeup
Shop all FOUNDATION
Shop all BLISS Skincare

Makeup Made for You.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

CUSTOM ROUTINE QUIZ

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

Oprah Daily Editor's Choice 2024 Award badge
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
Oprah Daily Editor's Choice 2024 Award badge
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

Shop by Category

Shop Laura Geller Limited Edition Styles
Shop by Category Foundation & Concealer

Limited Edition

The season's best, unwrapped

SHOP
Shop Laura Geller Limited Edition styles
Shop Laura Geller Limited Edition Styles

Value Sets

Everything you need for an effortless routine

SHOP
Shop Laura Geller Gifts Under $30
Shop Laura Geller Gifts Under $30

Gifts Under $30

Beauty too good to share

SHOP
Shop Laura Geller Eyes Collection
Shop Laura Geller Eyes Collection

Eyes

Solutions to enhance and brighten

SHOP
Shop Laura Geller Lips Collection
Shop Laura Geller Lips Collection

Lips

Add the perfect pop of color

SHOP
Shop Laura Geller x Bliss Skincare
Shop Laura Geller x Bliss Skincare

Bliss
Skincare

Skincare solutions from our sister brand

SHOP
Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
shop now
Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Image of Laura Geller with quote - we want to make all women feel beautiful or worthy whether they're 19 or 90!