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New Icons - B&A - Light
Award winning badges image
Save 64%
4.3
Rated 4.3 out of 5 stars
8,936

New Icons Kit (6 PC)

£167.00
£60.00 £167.00
Save 64%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,446

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£22.00 £35.00
#1 SELLER
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 61%
3.8
Rated 3.8 out of 5 stars
42,815

Baked Starter Kit - Tuscan Dreams (3 PC)

£162.00
£63.00 £162.00
Save 61%
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Daily Routine Awards Image
Save 53%
4.0
Rated 4.0 out of 5 stars
56,963

The 40+ Club Kit (3PC)

£88.00
£41.00 £88.00
Save 53%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 56%
3.9
Rated 3.9 out of 5 stars
63,848

Daily Routine: Natural Finish Full Face Kit (4 PC)

£109.00
£48.00 £109.00
Save 56%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,978

Cult Classics Full Face Kit (6 PC)

£164.00
£63.00 £164.00
Save 62%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,728

Baked Starter Kit (3PC)

£173.00
£63.00 £173.00
Save 64%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,062

Double Take Baked Full Coverage Foundation

£35.00
£22.00 £35.00
BEST SELLER
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,336

Baked Balance-n-Glow Illuminating Foundation

£35.00
£22.00 £35.00
BEST SELLER
Makeup Made Simple Kit Soldier
Baked Balance-n-Brighten Model B&A in Light
Daily Routine Awards Image
DEAL OF THE DAY
3.8
Rated 3.8 out of 5 stars
2,777

Makeup Made Simple Kit (3PC)

£91.00
£33.00 £91.00
DEAL OF THE DAY
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,446

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£22.00 £35.00
#1 SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,629

The Foundationals Kit - Natural Finish (2PC)

£59.00
£31.00 £59.00
Save 47%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 61%
3.8
Rated 3.8 out of 5 stars
42,815

Baked Starter Kit - Tuscan Dreams (3 PC)

£162.00
£63.00 £162.00
Save 61%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,564

The Best of the Best Baked Face Palette

£126.00
£45.00 £126.00
BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,268

The Foundationals Kit - Matte Finish (2PC)

£59.00
£31.00 £59.00
Save 47%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,062

Double Take Baked Full Coverage Foundation

£35.00
£22.00 £35.00
BEST SELLER
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,728

Baked Starter Kit (3PC)

£173.00
£63.00 £173.00
Save 64%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 56%
3.9
Rated 3.9 out of 5 stars
63,848

Daily Routine: Natural Finish Full Face Kit (4 PC)

£109.00
£48.00 £109.00
Save 56%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,978

Cult Classics Full Face Kit (6 PC)

£164.00
£63.00 £164.00
Save 62%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
8,400

Baked Blush-n-Brighten Marbleized Blush

£30.00
£19.00 £30.00
BEST SELLER
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.9
Rated 3.9 out of 5 stars
46,446

Baked Balance-n-Brighten Color Correcting Foundation

£35.00
£22.00 £35.00
#1 SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,062

Double Take Baked Full Coverage Foundation

£35.00
£22.00 £35.00
BEST SELLER
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,336

Baked Balance-n-Glow Illuminating Foundation

£35.00
£22.00 £35.00
BEST SELLER
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,903

Quench-n-Tint Lightweight Tinted Moisturizer

£31.00
£16.00 £31.00
BEST SELLER
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
BEST SELLER
4.3
Rated 4.3 out of 5 stars
2,372

The Ideal Fix Concealer

£27.00
£16.00 £27.00
BEST SELLER
The Bright Stuff Illuminating Under Eye Concealer Soldier - light
The Bright Stuff Illuminating Under Eye Concealer - full assortment
4.4
Rated 4.4 out of 5 stars
39

The Bright Stuff Illuminating Under Eye Concealer

£27.00
£17.00 £27.00
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 37%
4.5
Rated 4.5 out of 5 stars
548

Better Than ‘Block Skincare-Infused Serum Foundation with...

£35.00
£22.00 £35.00
Save 37%
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 47%
3.7
Rated 3.7 out of 5 stars
4,629

The Foundationals Kit - Natural Finish (2PC)

£59.00
£31.00 £59.00
Save 47%
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,268

The Foundationals Kit - Matte Finish (2PC)

£59.00
£31.00 £59.00
Save 47%
The Foundationals Kit - Satin Finish Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 47%
4.0
Rated 4.0 out of 5 stars
6,609

The Foundationals Kit - Satin Finish (2PC)

£59.00
£31.00 £59.00
Save 47%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 61%
3.8
Rated 3.8 out of 5 stars
42,815

Baked Starter Kit - Tuscan Dreams (3 PC)

£162.00
£63.00 £162.00
Save 61%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 56%
3.9
Rated 3.9 out of 5 stars
63,848

Daily Routine: Natural Finish Full Face Kit (4 PC)

£109.00
£48.00 £109.00
Save 56%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 62%
3.9
Rated 3.9 out of 5 stars
6,978

Cult Classics Full Face Kit (6 PC)

£164.00
£63.00 £164.00
Save 62%
mature skin basics fair
BNB Model B&A Older Model - Light
Award winning badges image
Save 55%
4.3
Rated 4.3 out of 5 stars
4,991

Mature Skin Basics Kit (3 PC)

£94.00
£42.00 £94.00
Save 55%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Award winning badges image
Save 46%
4.0
Rated 4.0 out of 5 stars
6,800

Light and Full Coverage Kit (2 PC)

£69.00
£37.00 £69.00
Save 46%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 64%
4.1
Rated 4.1 out of 5 stars
11,728

Baked Starter Kit (3PC)

£173.00
£63.00 £173.00
Save 64%
Makeup Made Simple Kit Soldier
Baked Balance-n-Brighten Model B&A in Light
Daily Routine Awards Image
DEAL OF THE DAY
3.8
Rated 3.8 out of 5 stars
2,777

Makeup Made Simple Kit (3PC)

£91.00
£33.00 £91.00
DEAL OF THE DAY
Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
Save 61%
3.9
Rated 3.9 out of 5 stars
48,045

The Wonder Balm Heroes Kit (5PC)

£138.00
£54.00 £138.00
Save 61%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 70%
4.5
Rated 4.5 out of 5 stars
4,780

The Complete Baked Starter Kit (8 PC)

£297.00
£90.00 £297.00
Save 70%
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Daily Routine Awards Image
Save 53%
4.0
Rated 4.0 out of 5 stars
56,963

The 40+ Club Kit (3PC)

£88.00
£41.00 £88.00
Save 53%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Award Winning Image
Save 66%
4.5
Rated 4.5 out of 5 stars
5,255

Mature Skin Must-Haves (6 PC)

£235.00
£81.00 £235.00
Save 66%
Bliss x LG Under Eye Brightening Duo Soldier
Ideal Fix Concealer Model B&A in medium
Eye Do All Things Brightening Eye Gel - benefits
Save 42%
4.3
Rated 4.3 out of 5 stars
2,626

Under Eye Brightening Duo

£48.00
£28.00 £48.00
Save 42%
Bliss x Laura Geller The Essentials Kit soldier
Bliss x Laura Geller The Essentials Kit product benefits
Save 40%
4.5
Rated 4.5 out of 5 stars
248

The Essentials Kit (3 PC)

£68.00
£41.00 £68.00
Save 40%
Bliss x LG On the Bright Side Vitamin C Kit soldier
Save 45%
4.6
Rated 4.6 out of 5 stars
152

On the Bright Side Vitamin C Kit (3 PC)

£82.00
£45.00 £82.00
Save 45%
Eye Do All Things Brightening Eye Gel - soldier
Bliss x Laura Geller Eye do All things product benefits
BEST SELLER
4.1
Rated 4.1 out of 5 stars
150

Eye Do All Things Brightening Eye Gel

£22.00
£20.00 £22.00
BEST SELLER
Bliss x LG Drench & Quench Moisturizer Soldier
blissful basics kit - drench n quench benefits
4.7
Rated 4.7 out of 5 stars
164

Drench & Quench All-Day Moisturizer

£24.00
£22.00 £24.00
The Pro-Aging Kit (4PC) soldier in light
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
Save 50%
3.8
Rated 3.8 out of 5 stars
44,980

The Pro-Aging Kit (4PC)

£111.00
£55.00 £111.00
Save 50%
Youth Got This Retinol Duo Soldier
Bliss x Laura Geller Youth Can Do It Duo product benefits
Save 36%
4.1
Rated 4.1 out of 5 stars
30

Youth Got This Retinol Duo

£58.00
£37.00 £58.00
Save 36%
The Hydration Kit soldier
The Hydration Kit product benefits
Save 41%
4.7
Rated 4.7 out of 5 stars
26

The Hydration Kit (3 PC)

£69.00
£41.00 £69.00
Save 41%
Fine Line Fix Kit Soldier
Bliss x LG The Pro-Aging Kit visibly diminish fine lines product benefits
Block Star Clarifying Mineral Sunscreen SPF 30 product benefits
Save 46%
4.5
Rated 4.5 out of 5 stars
88

Fine Line Fix Kit (4PC)

£89.00
£48.00 £89.00
Save 46%
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Makeup Made for You.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

CUSTOM ROUTINE QUIZ

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

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Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
Oprah Daily Editor's Choice 2024 Award badge
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Shop by Category Foundation & Concealer
Shop by Category Foundation & Concealer

Foundation & Concealer

Weightless options from light to full coverage

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Value Sets

Everything you need for an effortless routine

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Eyes

Solutions to enhance and brighten

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Lips

Add the perfect pop of color

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Spackle Primers

Create a smooth, perfect base

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Image of Laura Geller with quote - we want to make all women feel beautiful or worthy whether they're 19 or 90!