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Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 44%
3.8
Rated 3.8 out of 5 stars
42,579

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$99.00 $178.00
Save 44%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,276

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$30.40 $38.00
#1 SELLER
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 38%
3.9
Rated 3.9 out of 5 stars
63,581

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$75.00 $120.00
Save 38%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 45%
3.9
Rated 3.9 out of 5 stars
6,952

Cult Classics Full Face Kit (6 PC)

$180.00
$99.00 $180.00
Save 45%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 48%
4.1
Rated 4.1 out of 5 stars
11,638

Baked Starter Kit (3PC)

$190.00
$99.00 $190.00
Save 48%
Fran Drescher with Laura Geller Spackle franchise
Award winning badges image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
1,683

Spackle Skin Perfecting Primer

$36.00
$18.00
BEST SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
6,001

Double Take Baked Full Coverage Foundation

$38.00
$30.40 $38.00
BEST SELLER
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.4
Rated 4.4 out of 5 stars
3,035

Jelly Balm Hydrating Lip Color

$24.00
$19.20 $24.00
BEST SELLER
mature skin basics fair
BNB Model B&A Older Model - Light
Award winning badges image
Save 32%
4.3
Rated 4.3 out of 5 stars
4,938

Mature Skin Basics Kit (3 PC)

$102.00
$69.00 $102.00
Save 32%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,552

The Best of the Best Baked Face Palette

$126.00
$45.00 $126.00
BEST SELLER
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,276

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$30.40 $38.00
#1 SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 28%
3.7
Rated 3.7 out of 5 stars
4,600

The Foundationals Kit - Natural Finish (2PC)

$64.00
$46.00 $64.00
Save 28%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 44%
3.8
Rated 3.8 out of 5 stars
42,579

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$99.00 $178.00
Save 44%
BOTB Soldier
BOTB B&A gray hair Model
The Best of the Best Baked Face Palette
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,552

The Best of the Best Baked Face Palette

$126.00
$45.00 $126.00
BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 28%
4.0
Rated 4.0 out of 5 stars
6,197

The Foundationals Kit - Matte Finish (2PC)

$64.00
$46.00 $64.00
Save 28%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
6,001

Double Take Baked Full Coverage Foundation

$38.00
$30.40 $38.00
BEST SELLER
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
NEW
4.6
Rated 4.6 out of 5 stars
324

The Best of the Best Tuscan Dreams

$114.00
$49.00 $114.00
NEW
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 48%
4.1
Rated 4.1 out of 5 stars
11,638

Baked Starter Kit (3PC)

$190.00
$99.00 $190.00
Save 48%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 38%
3.9
Rated 3.9 out of 5 stars
63,581

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$75.00 $120.00
Save 38%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 45%
3.9
Rated 3.9 out of 5 stars
6,952

Cult Classics Full Face Kit (6 PC)

$180.00
$99.00 $180.00
Save 45%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
#1 SELLER
3.8
Rated 3.8 out of 5 stars
46,276

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$30.40 $38.00
#1 SELLER
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
BEST SELLER
3.9
Rated 3.9 out of 5 stars
6,001

Double Take Baked Full Coverage Foundation

$38.00
$30.40 $38.00
BEST SELLER
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
BEST SELLER
4.0
Rated 4.0 out of 5 stars
6,307

Baked Balance-n-Glow Illuminating Foundation

$38.00
$30.40 $38.00
BEST SELLER
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
BEST SELLER
4.3
Rated 4.3 out of 5 stars
2,338

The Ideal Fix Concealer

$28.00
$22.40 $28.00
BEST SELLER
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,885

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$27.20 $34.00
BEST SELLER
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
BEST SELLER
4.5
Rated 4.5 out of 5 stars
529

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$30.40 $38.00
BEST SELLER
foundationals main soldier
BNB Model B&A Older Model - Light
Daily Routine Awards Image
Save 28%
3.7
Rated 3.7 out of 5 stars
4,600

The Foundationals Kit - Natural Finish (2PC)

$64.00
$46.00 $64.00
Save 28%
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 28%
4.0
Rated 4.0 out of 5 stars
6,197

The Foundationals Kit - Matte Finish (2PC)

$64.00
$46.00 $64.00
Save 28%
The Foundationals Kit - Satin Finish Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 28%
4.0
Rated 4.0 out of 5 stars
6,573

The Foundationals Kit - Satin Finish (2PC)

$64.00
$46.00 $64.00
Save 28%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Award winning badges image
Save 24%
4.0
Rated 4.0 out of 5 stars
6,732

Light and Full Coverage Kit (2 PC)

$76.00
$58.00 $76.00
Save 24%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 44%
3.8
Rated 3.8 out of 5 stars
42,579

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$99.00 $178.00
Save 44%
Daily Routine Natural Finish Kit Soldier
Daily Routine Full Look Model B+A in Light
Daily Routine Awards Image
Save 38%
3.9
Rated 3.9 out of 5 stars
63,581

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$75.00 $120.00
Save 38%
cult classics main hero
Cult Classics B&A Medium
Award winning badges image
Save 45%
3.9
Rated 3.9 out of 5 stars
6,952

Cult Classics Full Face Kit (6 PC)

$180.00
$99.00 $180.00
Save 45%
mature skin basics fair
BNB Model B&A Older Model - Light
Award winning badges image
Save 32%
4.3
Rated 4.3 out of 5 stars
4,938

Mature Skin Basics Kit (3 PC)

$102.00
$69.00 $102.00
Save 32%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Award winning badges image
Save 24%
4.0
Rated 4.0 out of 5 stars
6,732

Light and Full Coverage Kit (2 PC)

$76.00
$58.00 $76.00
Save 24%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Award winning badges image
Save 48%
4.1
Rated 4.1 out of 5 stars
11,638

Baked Starter Kit (3PC)

$190.00
$99.00 $190.00
Save 48%
Makeup Made Simple Kit Soldier
Baked Balance-n-Brighten Model B&A in Light
Daily Routine Awards Image
Save 32%
3.8
Rated 3.8 out of 5 stars
2,751

Makeup Made Simple Kit (3PC)

$100.00
$68.00 $100.00
Save 32%
Laura Geller Wonder Balm Heroes 5 Piece Kit soldier
Baked Balance-n-Brighten Model B&A in Light
Award winning badges image
Save 41%
3.9
Rated 3.9 out of 5 stars
47,826

The Wonder Balm Heroes Kit (5PC)

$150.00
$89.00 $150.00
Save 41%
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
NEW
4.6
Rated 4.6 out of 5 stars
324

The Best of the Best Tuscan Dreams

$114.00
$49.00 $114.00
NEW
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 54%
4.5
Rated 4.5 out of 5 stars
4,764

The Complete Baked Starter Kit (8 PC)

$327.00
$150.00 $327.00
Save 54%
Mature Skin Must Haves Soldier
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Medium
Award Winning Image
Save 46%
4.5
Rated 4.5 out of 5 stars
5,221

Mature Skin Must-Haves (6 PC)

$258.00
$140.00 $258.00
Save 46%
Bliss x LG Under Eye Brightening Duo Soldier
Ideal Fix Concealer Model B&A in medium
Eye Do All Things Brightening Eye Gel - benefits
Save 23%
4.3
Rated 4.3 out of 5 stars
2,580

Under Eye Brightening Duo

$52.00
$40.00 $52.00
Save 23%
Bliss x LG Fab Foaming Exfoliating Cleanser soldier
Fab Foaming benefits
4.8
Rated 4.8 out of 5 stars
168

Fab Foaming Exfoliating Cleanser

$18.00
$16.20 $18.00
Bliss x Laura Geller The Essentials Kit soldier
Bliss x Laura Geller The Essentials Kit product benefits
Save 21%
4.5
Rated 4.5 out of 5 stars
242

The Essentials Kit (3 PC)

$68.00
$54.00 $68.00
Save 21%
Bliss x LG Drench & Quench Moisturizer Soldier
blissful basics kit - drench n quench benefits
4.7
Rated 4.7 out of 5 stars
159

Drench & Quench All-Day Moisturizer

$26.00
$23.40 $26.00
Eye Do All Things Brightening Eye Gel - soldier
Bliss x Laura Geller Eye do All things product benefits
BEST SELLER
4.1
Rated 4.1 out of 5 stars
146

Eye Do All Things Brightening Eye Gel

$24.00
$21.60 $24.00
BEST SELLER
Shine-n-Shield Lip Balm SPF 15 Model Grid in Sunset Sands
Shine-n-Shield Lip Balm SPF 15 benefits
NEW
4.6
Rated 4.6 out of 5 stars
88

Shine-n-Shield Lip Balm SPF 15

$22.00
$17.60 $22.00
NEW
incredipeels 4pc - benefits
BEST SELLER
4.8
Rated 4.8 out of 5 stars
35

That's Incredi-Peel Glycolic Resurfacing Pads (15ct)

$32.00
$28.80 $32.00
BEST SELLER
Brightening Bestsellers Complexion & Eye Kit Soldier
Balance-n-Brighten Model B&A in Fair
Save 26%
3.8
Rated 3.8 out of 5 stars
45,556

Brightening Bestsellers Complexion & Eye Kit (2PC)

$62.00
$46.00 $62.00
Save 26%
Bliss x LG On the Bright Side Vitamin C Kit soldier
Save 27%
4.6
Rated 4.6 out of 5 stars
141

On the Bright Side Vitamin C Kit (3 PC)

$82.00
$60.00 $82.00
Save 27%
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Makeup Made for You.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

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Our award-winning products are made to help you feel confident and beautiful at every age.*

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Value Sets

Everything you need for an effortless routine

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Eyes

Solutions to enhance and brighten

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Why is Baked Makeup Better?

  • Weightless feel
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  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Image of Laura Geller with quote - we want to make all women feel beautiful or worthy whether they're 19 or 90!