If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

If you’re over 40, you’re in. You’re officially invited to join the club for those who know beauty only gets better with age!

Shop the 40+ Club Kit

We’re officially initiating you into the 40+ Club with this exclusive makeup set!

This fabulous travel-friendly kit includes some of our must-have makeup for mature skin, like our new Handbag Hero for easy on-the-go touch-ups.

  • Balance-n-brighten Soldier - Porcelain

    Baked Balance-n-Brighten

  • Retractable Angled Kabuki Brush

  • Blush-n-Brighten soldier - ethereal rose

    Baked Blush-n-Brighten

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Share your love for all things Laura Geller - and how you rock your age!- With our brand new lineup of exclusive 40+ Club Merch!

  • The 40+ Club Compression Socks on model L/XL

    Laura Geller Compression Socks

  • The 40+ Club Tote Soldier

    40+ Club Tote Bag

  • The 40+ Club Zip-Up Sweatshirt Soldier xxl

    40+ Club Hoodie

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Frequently Asked Questions

What does this kit include?

This kit includes our bestselling Baked Balance-n-Brighten Color Correcting Foundation, Baked Blush-n-Brighten Marbleized Blush, and our Retractable Angled Kabuki Brush for smooth application.

How do I find the right foundation shade?

Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown). Or use the Shade Finder by choosing the foundation shade closest to your skin tone. Our marbleized baked foundation contains multiple color-correcting shades, which will self adjust. Don’t worry, even if you pick one shade lighter or darker, the shade will still work for you.

What is baked makeup and what makes it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!

How do I apply each product in the kit?

Baked Balance-n-Brighten Color Correcting Foundation: For LIGHT coverage, swirl the included Retractable Angled Kabuki Brush onto the powder, then sweep it across your face. Blend outward and upward. For MEDIUM coverage, use the Retractable Angled Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.

Baked Blush-n-Brighten: Use the same Retractable Angled Kabuki Brush to apply the blush on the apples of your cheeks, blending up towards the hairline.

Handbag Hero: Use the included puff to pat a small amount of powder atop makeup to set your look. Use as needed day or night for touch-ups and mattifying any shine. Apply lipstick, starting in the middle of your lips and work your way to the corners of your mouth.

Will this cake on my skin?

Never. Our baked makeup isn’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder formulas). This formula won’t settle into fine lines and will leave your skin looking fresh.

What is your return policy?

We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.

3.9
Rated 3.9 out of 5 stars
Based on 48,918 reviews
Total 5 star reviews: 27.4k Total 4 star reviews: 5.1k Total 3 star reviews: 5.6k Total 2 star reviews: 4.4k Total 1 star reviews: 6.5k
Reviews Summary
Customers say this foundation feels lightweight and natural on their skin. Many reviews mention its smooth application and how it doesn't feel heavy or cakey. The coverage is buildable, though some find it lighter than expected. Users particularly appreciate how it doesn't settle into fine lines, with many noting it creates a natural-looking finish. While most praise its blendability and comfortable wear, some mention challenges finding their perfect shade match. Frequent comments highlight its quick and easy application process. Reviews indicate it works well for various age groups, with many noting it gives their skin a natural glow.
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48,918 reviews
  • Jayne F.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Redness
    Rated 5 out of 5 stars
    Stunning

    Beats Estée Lauder hands down. I’ve been using Estée Lauder (Double Wear) for 15 years plus! Never thought I would find a more suitable soft glow.

    Thank you Laura Geller, not only is your product stunning but so is the price 🤩

  • Joanna L.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 45 to 54
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Baked balance correcting

    It's wonderful, I really recommend it, a small amount makes the skin very natural

  • Cindy V.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots
    Rated 5 out of 5 stars
    Correcting foundation

    Light and doesn't feel like wearing makeup

  • Beverly G.
    Flag of United States
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Love, love

    Love

  • Patricia G.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Baked Balance-n-Brighten Color Correcting Foundation
    I recommend this product
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
    Rated 5 out of 5 stars
    Baked Colour correcting foundation

    Great product

    Laura Geller Beauty
    1 hour ago

    Thank you so much, Patricia, for your wonderful review of our Baked Balance-n-Brighten Color Correcting Foundation! We're absolutely thrilled to hear that you think it's a great product - that means the world to us! It makes us so happy to know that our unique baked formula with its color correcting technology is working beautifully for you, giving you that perfect balance of coverage and brightening effect we designed it to achieve. Thank you for sharing your lovely experience and for being such a valued part of the Laura Geller Beauty family!