Invisible?
Says Who?!

We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.

They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!

We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!

Ali Wentworth

“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”

Ali Wentworth

Ali’s Over-40 Solutions

Advice and beauty secrets straight from the funny phenom herself!

 Makeup This-or-That

Over-40 Beauty Secrets

Revealing Her Routine

Time to Be Seen

Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.

AARP

62% of older Americans believe advertisements portray an unrealistic representation of life over 50.

Fancy

More than 80% of women over 40 believe brands underestimate their intelligence.

Nielsen

Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.

AARP

Only 20% of women over 50 believe they are represented positively in the media.

NPR

Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.

AARP

2 out of 3 women over 50 say they have experienced age-based discrimination.

4.0
Rated 4.0 out of 5 stars
2,395
Click to scroll to reviews

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
Select Shade Peach Bellini brick & peach creates a classic brick rose Strawberry Toffee classic pink & copper creates a bright rose pink Berry Banana light neutral & berry creates a sheer peach Al Fresco rosy brown & beige creates a classic warm rose Honey Bun warm neutral & cinnamon creates a classic mauve Dolce warm neutral & pink creates a sheer coral Berry Vanilla warm pink & light neutral creates sheer pale pink
Select Shade
Shade Finder

FIND YOUR SHADE
  • Porcelain: Pale skin with rosy undertones (Julianne Moore) 
  • Fair: Fair skin with neutral undertones (Meryl Streep)
  • Light: Light skin with golden undertones (Julia Roberts)
  • Medium: Medium skin with neutral undertones (Jennifer Aniston)
  • Golden Medium: Medium skin with olive undertones (J. Lo)
  • Sand: Deep olive skin with golden undertones (Chrissy Teigen)
  • Tan: Medium deep skin with a neutral undertone (Halle Berry)
  • Deep: Deep skin with golden undertones (Kerry Washington)
  • Toffee: Very deep skin with neutral undertones (Serena Williams)
  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
$18.00 $10.80 (40% Off)
ADD TO BAG Sold Out
4.0
Rated 4.0 out of 5 stars
2,395
Click to scroll to reviews

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
Select Shade Peach Bellini brick & peach creates a classic brick rose Strawberry Toffee classic pink & copper creates a bright rose pink Berry Banana light neutral & berry creates a sheer peach Al Fresco rosy brown & beige creates a classic warm rose Honey Bun warm neutral & cinnamon creates a classic mauve Dolce warm neutral & pink creates a sheer coral Berry Vanilla warm pink & light neutral creates sheer pale pink
Select Shade
Shade Finder

FIND YOUR SHADE
  • Porcelain: Pale skin with rosy undertones (Julianne Moore) 
  • Fair: Fair skin with neutral undertones (Meryl Streep)
  • Light: Light skin with golden undertones (Julia Roberts)
  • Medium: Medium skin with neutral undertones (Jennifer Aniston)
  • Golden Medium: Medium skin with olive undertones (J. Lo)
  • Sand: Deep olive skin with golden undertones (Chrissy Teigen)
  • Tan: Medium deep skin with a neutral undertone (Halle Berry)
  • Deep: Deep skin with golden undertones (Kerry Washington)
  • Toffee: Very deep skin with neutral undertones (Serena Williams)
  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
$18.00 $10.80 (40% Off)
ADD TO BAG Sold Out

Item Added to Bag!

fenty shot
Italian Marble Lipstick Shade: Medium
$10.80

Item Added to Bag!

Italian Marble Lipstick
fenty shot
Shade: Medium
$10.80

Works Flawlessly With

Keep Shopping > Go To Your Bag

“I see you. And I’m choosing to see me.”

Ali Wentworth

4.0
Rated 4.0 out of 5 stars
Based on 2,395 reviews
Total 5 star reviews: 1.4k Total 4 star reviews: 307 Total 3 star reviews: 298 Total 2 star reviews: 174 Total 1 star reviews: 245
70%would recommend this product
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2,395 reviews
  • Sheila C.
    Verified Buyer
    Rated 5 out of 5 stars
    14 hours ago
    Lipstick

    Love this lipstick

    Was this helpful?
    Age 55 to 64
    What is your skin type? Oily
    What is your skin tone? Medium
    What are your skin concerns? Sun Damage/Sun Spots
  • Marie A P.
    Verified Buyer
    Rated 5 out of 5 stars
    Yesterday
    Smmoth

    I like the feel on my lips

    Was this helpful?
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots
  • Linda C.
    Verified Buyer
    Rated 5 out of 5 stars
    Yesterday
    Great Make up

    Love all the products will never use anything else again.

    Was this helpful?
    Age 65 or Over
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Dark Circles
  • Janet
    Verified Buyer
    Rated 5 out of 5 stars
    3 days ago
    Marbled Shades

    Multiple colors coming together are an excellent idea for makeup. Strawberry Toffee is a bright pink/fuschia shade that required only one application for rich color, and it holds up a long time.

    Was this helpful?
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Fair
    What are your skin concerns? Sun Damage/Sun Spots
  • Andrea S C.
    Verified Buyer
    Rated 5 out of 5 stars
    3 days ago
    I love I!

    Lipstick color is perfect for mature women!

    Glides on nicely and blends well with my ski tones.

    Was this helpful?
    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
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