Invisible?
Says Who?!

We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.

They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!

We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!

Ali Wentworth

“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”

Ali Wentworth

Ali’s Over-40 Solutions

Advice and beauty secrets straight from the funny phenom herself!

 Makeup This-or-That

Over-40 Beauty Secrets

Revealing Her Routine

Time to Be Seen

Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.

Item Added to Bag!

Italian Marble Lipstick
Italian Marble Lipstick Shade:
$9.90

Item Added to Bag!

Italian Marble Lipstick
Italian Marble Lipstick
Shade:
$9.90

Works Flawlessly With

Keep Shopping > Go To Your Bag

“I see you. And I’m choosing to see me.”

Ali Wentworth