Invisible?
Says Who?!

We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.

They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!

We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!

Ali Wentworth

“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”

Ali Wentworth

Ali’s Over-40 Solutions

Advice and beauty secrets straight from the funny phenom herself!

 Makeup This-or-That

Over-40 Beauty Secrets

Revealing Her Routine

Time to Be Seen

Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.

AARP

62% of older Americans believe advertisements portray an unrealistic representation of life over 50.

Fancy

More than 80% of women over 40 believe brands underestimate their intelligence.

Nielsen

Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.

AARP

Only 20% of women over 50 believe they are represented positively in the media.

NPR

Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.

AARP

2 out of 3 women over 50 say they have experienced age-based discrimination.

4.0
Rated 4.0 out of 5 stars
2,693

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
Select Shade
Shade Finder

FIND YOUR SHADE
  • Porcelain: Pale skin with rosy undertones (Julianne Moore) 
  • Fair: Fair skin with neutral undertones (Meryl Streep)
  • Light: Light skin with golden undertones (Julia Roberts)
  • Medium: Medium skin with neutral undertones (Jennifer Aniston)
  • Golden Medium: Medium skin with olive undertones (J. Lo)
  • Sand: Deep olive skin with golden undertones (Chrissy Teigen)
  • Tan: Medium deep skin with a neutral undertone (Halle Berry)
  • Deep: Deep skin with golden undertones (Kerry Washington)
  • Toffee: Very deep skin with neutral undertones (Serena Williams)
  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
$24.00 $14.40 (40% Off)
ADD TO BAG Sold Out
4.0
Rated 4.0 out of 5 stars
2,693

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
Select Shade
Shade Finder

FIND YOUR SHADE
  • Porcelain: Pale skin with rosy undertones (Julianne Moore) 
  • Fair: Fair skin with neutral undertones (Meryl Streep)
  • Light: Light skin with golden undertones (Julia Roberts)
  • Medium: Medium skin with neutral undertones (Jennifer Aniston)
  • Golden Medium: Medium skin with olive undertones (J. Lo)
  • Sand: Deep olive skin with golden undertones (Chrissy Teigen)
  • Tan: Medium deep skin with a neutral undertone (Halle Berry)
  • Deep: Deep skin with golden undertones (Kerry Washington)
  • Toffee: Very deep skin with neutral undertones (Serena Williams)
  • Cream Finish
  • Adds Dimension
  • Vitamin E Enriched
  • Handmade in Italy
$24.00 $14.40 (40% Off)
ADD TO BAG Sold Out

Item Added to Bag!

Italian Marble Lipstick Soldier
Italian Marble Lipstick

Try Before You Buy for 14 days

Shade:
$0 $24.00$14.40

Item Added to Bag!

Italian Marble Lipstick

Try Before You Buy for 14 days

Italian Marble Lipstick Soldier
Shade: Medium
 $0 $14.40

Works Flawlessly With

Keep Shopping > Go To Your Bag

“I see you. And I’m choosing to see me.”

Ali Wentworth

4.0
Rated 4.0 out of 5 stars
Based on 2,693 reviews
Total 5 star reviews: 1.6k Total 4 star reviews: 338 Total 3 star reviews: 327 Total 2 star reviews: 192 Total 1 star reviews: 260
71%would recommend this product
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2,693 reviews
  • Marsha B.
    Verified Buyer
    Rated 5 out of 5 stars
    21 hours ago
    Marble lipstick

    I love the color and how smooth it feels when applying. I love the color too. The only drawback is that it wears off quickly.

    Was this helpful?
    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Sun Damage/Sun Spots, Fine Lines/Wrinkles
    Laura Geller Beauty
    19 hours ago

    Thank you for your wonderful feedback! We're delighted to hear that you love both the color and the smooth application - these are exactly the qualities we aimed for when creating this formula. We truly appreciate you taking the time to share your detailed experience and are grateful to have you as part of our beauty community!

  • Antoinette D.
    Verified Buyer
    Rated 5 out of 5 stars
    21 hours ago
    Marble lipstick

    I love it . Goes on so smooth & love the color. Going to buy another one!

    Was this helpful?
    Age 55 to 64
    What is your skin type? Sensitive
    What is your skin tone? Light
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Redness
  • MARLA K.
    Verified Buyer
    Rated 5 out of 5 stars
    23 hours ago
    match

    Matches everything!

    Was this helpful?
    Age 45 to 54
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Sun Damage/Sun Spots
    Laura Geller Beauty
    21 hours ago

    Thank you for your wonderful feedback on our Italian Marble Lipstick! We're delighted to hear that you've found it to be such a versatile shade that coordinates perfectly with your looks. Creating beautiful, wearable colors that complement a variety of styles and occasions is exactly what we strive for, and we're thrilled that this lipstick has met your expectations.

    We truly appreciate you taking the time to share your experience and are grateful to have you as part of our beauty community.

  • Nelly M.
    Verified Buyer
    Rated 5 out of 5 stars
    Yesterday
    OMG

    this lip color where have you been so smooth amazing color

    Was this helpful?
    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles
  • Susan H.
    Verified Buyer
    Rated 5 out of 5 stars
    Yesterday
    Favourite lipstick

    I was so pleased to find my favourite strawberry toffee lipstick. It's the perfect colour for me, easy to apply and is long lasting. Thanks LG!

    Was this helpful?
    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles