Invisible?
Says Who?!

We’re turning our sights to the “Invisible Woman” with plenty of grace and humor with actress and comedian Ali Wentworth.

They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!

We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!

Ali Wentworth

“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”

Ali Wentworth

Ali’s Over-40 Solutions

Advice and beauty secrets straight from the funny phenom herself!

 Makeup This-or-That

Over-40 Beauty Secrets

Revealing Her Routine

Time to Be Seen

Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.

“I see you. And I’m choosing to see me.”

Ali Wentworth

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Rated 4.1 out of 5 stars
Based on 3,013 reviews
Total 5 star reviews: 1.8k Total 4 star reviews: 383 Total 3 star reviews: 355 Total 2 star reviews: 205 Total 1 star reviews: 274
72%would recommend this product
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3,013 reviews
  • Lisa R.
    Verified Buyer
    Rated 5 out of 5 stars
    32 seconds ago
    Luscious Lipstick

    I love this lipstick, keeps my lips moist. I really like how the color looks on, gives me a sun kissed look.

    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Breakouts
  • Larraine D.
    Verified Buyer
    Rated 5 out of 5 stars
    5 hours ago
    Lipstick. Italian Marble

    I like the soft natural color and it's moisture.

    Age 65 or Over
    What is your skin type? Sensitive
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots, Redness
  • Christine Y.
    Verified Buyer
    Rated 5 out of 5 stars
    12 hours ago
    Best lipstick!

    This lipstick is great for me because I love the color and feel. It leaves my lips feeling moisturized. I can’t wait to try other shades.

    Age 45 to 54
    What is your skin type? Oily
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
  • Amy H.
    Verified Buyer
    Rated 5 out of 5 stars
    Yesterday
    Smooth as marble

    Love the way this lipstick glides! And the color is amazing.

    Age 55 to 64
    What is your skin type? Combination
    What is your skin tone? Light
    What are your skin concerns? Fine Lines/Wrinkles
  • Sandra J.
    Verified Buyer
    Rated 5 out of 5 stars
    2 days ago
    Lipstick

    Love the color!

    Age 65 or Over
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles