Ali Wentworth Invisible Women

They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!

We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!

Ali Wentworth

“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”

Ali Wentworth

Ali’s Over-40 Solutions

Advice and beauty secrets straight from the funny phenom herself!

Makeup This-or-That

Over-40 Beauty Secrets

Revealing Her Routine

Time to Be Seen

Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.

AARP

62% of older Americans believe advertisements portray an unrealistic representation of life over 50.

Fancy

More than 80% of women over 40 believe brands underestimate their intelligence.

Nielsen

Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.

AARP

Only 20% of women over 50 believe they are represented positively in the media.

NPR

Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.

AARP

2 out of 3 women over 50 say they have experienced age-based discrimination.

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

Cream Finish
Adds Dimension
Vitamin E Enriched
Handmade in Italy

Select Shade Peach Bellini cinnamon with swirls of peach create a classic berry Strawberry Toffee classic pink with swirls of copper create a soft magenta Berry Banana warm cream with swirls of berry create a sheer peach Berry Vanilla rose & swirls of coffee + cream create a sheer pale pink Honey Bun warm neutral with swirls of cinnamon create a mauve Dolce light neutral with swirls of pink create a sheer coral Al Fresco rosy brown with swirls of beige create a warm rose

Select Shade

FIND YOUR SHADE

Porcelain: Pale skin with rosy undertones (Julianne Moore)
Fair: Fair skin with neutral undertones (Meryl Streep)
Light: Light skin with golden undertones (Julia Roberts)
Medium: Medium skin with neutral undertones (Jennifer Aniston)
Golden Medium: Medium skin with olive undertones (J. Lo)
Sand: Deep olive skin with golden undertones (Chrissy Teigen)
Tan: Medium deep skin with a neutral undertone (Halle Berry)
Deep: Deep skin with golden undertones (Kerry Washington)
Toffee: Very deep skin with neutral undertones (Serena Williams)

Cream Finish
Adds Dimension
Vitamin E Enriched
Handmade in Italy

$18.00

ADD TO BAG

Show Up. Stand Out.

You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!

Ali wears shade Peach Bellini

Let Our Pros Pick the Perfect Foundation and Shade for You

FOLLOW THE FOUR SIMPLE STEPS BELOW!

Cream Finish
Adds Dimension
Vitamin E Enriched
Handmade in Italy

Select Shade Peach Bellini cinnamon with swirls of peach create a classic berry Strawberry Toffee classic pink with swirls of copper create a soft magenta Berry Banana warm cream with swirls of berry create a sheer peach Berry Vanilla rose & swirls of coffee + cream create a sheer pale pink Honey Bun warm neutral with swirls of cinnamon create a mauve Dolce light neutral with swirls of pink create a sheer coral Al Fresco rosy brown with swirls of beige create a warm rose