Lipsticks, Balms, Glosses & More

Choosing the right lipstick shade is a matter of preference. Our experts have formulated our shades to be universally flattering across a wide range of skin tones.

For seriously hydrating lip color, we recommend any shade in our Jelly Balm family, as each feels as comfortable as your favorite lip balm.

Our experts suggest pairing Happy Hazelnut with Pink Passion, Nice Neutral with Novel Neutral, Major Mauve with Mauve Majesty, Purely Pink with Pink Passion, Ritzy Red with Red Radiance, and Sassy Spice with Novel Neutral.

The Modern Classic family of lipsticks are our tried-and-true lipsticks for a natural look. They're available in cream, satin and matte varieties! Prefer a more multidimensional look? You'll want to try our Italian Marble Lipsticks that blend together on your lips for a custom finish. Last but not least, Jelly Balm Nourishing Lip Color provides a tint of color with the moisture of a lip balm.

Our lip products are thoughtfully designed to support the needs of mature lips. If you’re looking for hydration without sacrificing color, try our Italian Marble Lipstick or Jelly Balm Hydrating Lip Color. These lip makeup products combine rich pigments with moisturizing ingredients to keep mature lips smooth, soft, and vibrant.

In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

Lipstick feathering is a common concern for aging lips, but the right lip products can help. Start by using a lip pencil to define your shape and create a base. Follow with one of our long-lasting lipsticks, like the Italian Marble Lipstick, which is designed to stay put without settling into fine lines. For added staying power, choose featherproof finishes that keep your lip look clean and polished all day.