Baked Foundation, Blush, Eyeshadow & More

  • Balance-Brighten Soldier - Porcelain
    BEST SELLER
    3.9
    Rated 3.9 out of 5 stars
    50,326

    Baked Balance-n-Brighten Color Correcting Foundation

    £35.00
    £35.00
    Shop Now
    BEST SELLER
  • foundationals main soldier
    Save 50%
    3.9
    Rated 3.9 out of 5 stars
    57,549

    Baked Balance-n-Brighten Essentials Kit (2 PC)

    £58.00
    £29.00 £58.00
    Shop Now
    Save 50%
  • double take main soldier
    BEST SELLER
    4.0
    Rated 4.0 out of 5 stars
    7,775

    Double Take Baked Full Coverage Foundation

    £35.00
    £35.00
    Shop Now
    BEST SELLER
  • The Foundationals Kit - Matte Finish (2PC) soldier
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    8,241

    Double Take Baked Essentials Kit (2PC)

    £58.00
    £29.00 £58.00
    Shop Now
    Save 50%
  • Baked Balance-n-Glow Illuminating Foundation soldier in Fair
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    7,053

    Baked Balance-n-Glow Illuminating Foundation

    £35.00
    £35.00
    Shop Now
    BEST SELLER
  • Foundationals Satin soldier in Fair
    Save 50%
    4.1
    Rated 4.1 out of 5 stars
    7,556

    Baked Balance-n-Glow Essentials Kit (2 PC)

    £58.00
    £29.00 £58.00
    Shop Now
    Save 50%
  • Baked Starter Kit soldier - light
    Save 65%
    4.0
    Rated 4.0 out of 5 stars
    73,059

    Baked Starter Kit (3PC)

    £175.00
    £62.00 £175.00
    Shop Now
    Save 65%
  • BOTB Soldier
    Save 62%
    4.5
    Rated 4.5 out of 5 stars
    4,817

    Best of the Best Baked Face Palette

    £115.00
    £44.00 £115.00
    Shop Now
    Save 62%
  • Baked Starter Kit - Tuscan Dreams Soldier
    Save 61%
    4.2
    Rated 4.2 out of 5 stars
    2,580

    Baked Starter Kit - Tuscan Dreams (3 PC)

    £160.00
    £62.00 £160.00
    Shop Now
    Save 61%
  • The Best of the Best Tuscan Dreams Soldier
    Save 58%
    4.6
    Rated 4.6 out of 5 stars
    537

    Best of the Best Tuscan Dreams

    £105.00
    £44.00 £105.00
    Shop Now
    Save 58%
  • Baked Icons Complete Full Face Palette - soldier
    Save 61%
    4.7
    Rated 4.7 out of 5 stars
    345

    Baked Icons Complete Full Face Palette

    £135.00
    £53.00 £135.00
    Shop Now
    Save 61%
  • Blush-n-Brighten Soldier
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    9,772

    Baked Blush-n-Brighten Marbleized Blush

    £29.00
    £29.00
    Shop Now
    BEST SELLER
  • 40+ Club Kit (3PC) soldier
    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    62,937

    40+ Club Kit (3PC)

    £87.00
    £38.00 £87.00
    Shop Now
    Save 56%
  • Light and Full Coverage Kit - Soldier
    Save 49%
    4.1
    Rated 4.1 out of 5 stars
    9,541

    Light and Full Coverage Kit (2 PC)

    £69.00
    £35.00 £69.00
    Shop Now
    Save 49%
  • Makeup Made Simple Kit Soldier
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    57,537

    Makeup Made Simple Kit (3PC)

    £92.00
    £41.00 £92.00
    Shop Now
    Save 55%
  • Cult Classics Full Face Kit (6 PC) - soldier
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    74,394

    Cult Classics Full Face Kit (6 PC)

    £165.00
    £62.00 £165.00
    Shop Now
    Save 62%
  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    54

    Double Take Baked Bronzer

    £31.00
    £31.00
    Shop Now
    NEW
  • Baked Natural Glow Highlighter Soldier - main soldier
    4.5
    Rated 4.5 out of 5 stars
    1,391

    Baked Natural Glow Highlighter

    £22.00
    £22.00
    Shop Now
  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 66%
    4.6
    Rated 4.6 out of 5 stars
    100

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    £130.00
    £44.00 £130.00
    Shop Now
    Save 66%
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    122

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    £51.00
    £26.00 £51.00
    Shop Now
  • All Day Eye Kit Earthy Essentials - soldier
    Save 64%
    4.6
    Rated 4.6 out of 5 stars
    93

    All Day Eye Kit (5 PC)

    £98.00
    £35.00 £98.00
    Shop Now
    Save 64%
  • The Delectables Eyeshadow Soldier
    4.4
    Rated 4.4 out of 5 stars
    741

    Delectables Baked Eyeshadow Palette Earthy Essentials

    £51.00
    £26.00 £51.00
    Shop Now
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Save 60%
    4.0
    Rated 4.0 out of 5 stars
    74,462

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    £110.00
    £44.00 £110.00
    Shop Now
    Save 60%
Baked Balance-n-Brighten texture image

Not sure what you’re looking for?

Not Sure Where to Start?

Your New Routine Quiz

For your ideal starter set:

Take The Quiz
Take The Quiz
Foundations textures

For your perfect shade:

Foundation Finder Quiz
Foundation Finder Quiz

Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!