Baked Foundation, Blush, Eyeshadow & More

  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
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    3.8
    Rated 3.8 out of 5 stars
    46,623

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $19.00 $38.00
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  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
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    4.0
    Rated 4.0 out of 5 stars
    6,131

    Double Take Baked Full Coverage Foundation

    $38.00
    $19.00 $38.00
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  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    4.1
    Rated 4.1 out of 5 stars
    11,785

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
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  • cult classics main hero
    Cult Classics B&A Medium
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    3.9
    Rated 3.9 out of 5 stars
    6,992

    Cult Classics Full Face Kit (6 PC)

    $180.00
    $69.00 $180.00
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  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
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    4.0
    Rated 4.0 out of 5 stars
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    Light and Full Coverage Kit (2 PC)

    $76.00
    $32.00 $76.00
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  • The 40+ Club Kit Soldier
    Balance-n-Brighten Model B&A in Fair
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    4.0
    Rated 4.0 out of 5 stars
    57,209

    The 40+ Club Kit (3PC)

    $96.00
    $39.00 $96.00
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  • foundationals main soldier
    BNB Model B&A Older Model - Light
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    3.7
    Rated 3.7 out of 5 stars
    4,645

    The Foundationals Kit - Natural Finish (2PC)

    $64.00
    $28.00 $64.00
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  • Daily Routine Natural Finish Kit Soldier
    Daily Routine Full Look Model B+A in Light
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    3.9
    Rated 3.9 out of 5 stars
    64,102

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
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  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
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    3.8
    Rated 3.8 out of 5 stars
    43,062

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
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  • The Pro-Aging Kit (4PC) soldier in light
    Baked Balance-n-Brighten Model B&A in Light
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    3.8
    Rated 3.8 out of 5 stars
    45,167

    The Pro-Aging Kit (4PC)

    $122.00
    $54.00 $122.00
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  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
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    3.8
    Rated 3.8 out of 5 stars
    2,794

    Makeup Made Simple Kit (3PC)

    $100.00
    $44.00 $100.00
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  • Home + Away Balance-n-Brighten Soldier in Light
    Baked Balance-n-Brighten Model B&A in Light
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    4.2
    Rated 4.2 out of 5 stars
    784

    Home + Away Balance-n-Brighten Foundation Kit (2PC)

    $62.00
    $26.00 $62.00
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  • Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
    Balance-n-Glow Model B&A in fair
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    4.0
    Rated 4.0 out of 5 stars
    6,371

    Baked Balance-n-Glow Illuminating Foundation

    $38.00
    $19.00 $38.00
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  • The Foundationals Kit - Satin Finish Soldier
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
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    4.0
    Rated 4.0 out of 5 stars
    6,647

    The Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
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  • The Dark Spot Solution Kit - Natural Finish - sand
    Balance-n-Brighten Model B&A in Fair
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    3.9
    Rated 3.9 out of 5 stars
    47,626

    The Dark Spot Solution Kit - Natural Finish (4 PC)

    $120.00
    $52.00 $120.00
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  • The Dark Spot Solution Kit - Full Coverage Soldier
    Double Take Baked Model B&A in Light
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    4.1
    Rated 4.1 out of 5 stars
    7,630

    The Dark Spot Solution Kit - Full Coverage (4 PC)

    $120.00
    $52.00 $120.00
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  • Balance-n-Brighten Travel Size - Soldier
    Balance-n-Brighten skin concerns chart
    4.2
    Rated 4.2 out of 5 stars
    481

    Baked Balance-n-Brighten Color Correcting Foundation Travel Size

    $24.00
    $12.00 $24.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is baked makeup and what makes it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • Can I use baked makeup on dry skin?

    Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

  • Do I need to use setting powder with baked foundations?

    Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

  • What are the benefits of baked makeup?

    Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

  • Does baked makeup work well with my other makeup products?

    Yes! You can happily mix and match any of our Laura Geller products.

  • How do I find the right shade?

    Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

  • Which brushes do you recommend to use with baked makeup?

    While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

  • What is your return policy?

    In honor of the holiday season, for orders placed between 10/1/25-12/31/25 we have extended our return policy to 60 days to give you more than enough time to try their favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your product for free, minus shipping charges. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase.

New Arrivals

  • Learn More

    What makes baked makeup better? These unique makeup products deliver the weightlessness of a powder with the coverage and flexibility of cream makeup. It's our signature formula and there's nothing quite like it! Our Baked products begin as cream pigments that are baked on terracotta tiles by Italian artisans for 24 hours. The result is a silky texture that feels so lightweight on your skin, you'll barely notice it.Our artisanal baking process means this makeup is so much more than traditional pressed powders. Our Baked foundations, blushes, bronzers, highlighters, and eyeshadows always apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Plus, many of our Baked makeup products feature beautiful swirls of multidimensional marbled pigments that work together to create depth and dimension directly on your skin for a unique look.The makeup in our iconic Baked collection includes the bestselling Balance-n-Brighten Foundation, known for its ability to color-correct redness, sun spots, and other areas of discoloration while creating the most natural finish that looks like great skin. Our Baked Blush-n-Brighten adds a flush of multidimensional color that looks natural and gorgeous, while our Baked Natural Glow Highlighters deliver a lifted, radiant look without a speck of glitter, shimmer, or sparkle. These products work beautifully on all skin types, especially on those with uneven texture and fine lines.Our Baked makeup is as good for your skin as it is beautiful to wear thanks to added antioxidants that can help hydrate dry skin and protect stressed skin. Plus, these lightweight formulas allow your skin to breathe while providing a lasting finish without needing to touch up your makeup all day.Discover innovation behind Laura Geller's revolutionary Baked makeup collection and see why these bestselling beauty products have earned cult-favorite status among Geller Gals the world over!