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DEAL OF THE DAY

DEAL OF THE DAY

FOUNDATION

HOLIDAY - LIMITED EDITION

Baked Makeup

PALETTES, KITS, SETS

Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 55%
Today's Deal
3.9
Rated 3.9 out of 5 stars
47,510

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 65%
Today's Deal
4.2
Rated 4.2 out of 5 stars
513

Holiday Baked Starter Kit (3PC)

$178.00
$62.00 $178.00
Save 65%
Today's Deal
Save 75%
Today's Deal
4.3
Rated 4.3 out of 5 stars
47

RSVP Yes! Full Face Kit (4 PC)

$235.00
$58.00 $235.00
Save 75%
Today's Deal
All Seasons of Beauty Kit Madison Ave - Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
Save 69%
Today's Deal
3.7
Rated 3.7 out of 5 stars
3

All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

$142.00
$44.00 $142.00
Save 69%
Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,406

Double Take Baked Full Coverage Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,538

Baked Balance-n-Glow Illuminating Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 63%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,077

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$44.00 $120.00
Save 63%
Today's Deal
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
69,211

Cult Classics Full Face Kit (6 PC)

$182.00
$66.00 $182.00
Save 64%
Today's Deal
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
58,194

The 40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Today's Deal
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
Today's Deal
4.4
Rated 4.4 out of 5 stars
3,524

Jelly Balm Hydrating Lip Color

$24.00
$10.80 $24.00
BEST SELLER
Today's Deal
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 55%
Today's Deal
3.9
Rated 3.9 out of 5 stars
47,510

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,406

Double Take Baked Full Coverage Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,538

Baked Balance-n-Glow Illuminating Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
Save 55%
4.5
Rated 4.5 out of 5 stars
2,005

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$15.30 $34.00
Save 55%
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 55%
4.5
Rated 4.5 out of 5 stars
614

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$17.10 $38.00
Save 55%
Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
Save 55%
4.1
Rated 4.1 out of 5 stars
1,321

Double Take Liquid Foundation

$38.00
$17.10 $38.00
Save 55%
Ideal Fix Soldier - Light
Ideal Fix Concealer Model B&A in Light
Save 55%
Today's Deal
4.3
Rated 4.3 out of 5 stars
2,527

The Ideal Fix Concealer

$29.00
$13.05 $29.00
Save 55%
Today's Deal
The Bright Stuff Illuminating Under Eye Concealer Soldier - light
The Bright Stuff Illuminating Under Eye Concealer - full assortment
Save 55%
4.1
Rated 4.1 out of 5 stars
94

The Bright Stuff Illuminating Under Eye Concealer

$29.00
$13.05 $29.00
Save 55%
Seamless Finish Full Coverage Concealer Soldier
Save 55%
4.5
Rated 4.5 out of 5 stars
488

Seamless Finish Full Coverage Concealer

$28.00
$12.60 $28.00
Save 55%
Cancel-n-Conceal Model Grid Porcelain/Fair
Cancel-n-Conceal Skin Perfector & Color Corrector product benefits
Save 55%
3.8
Rated 3.8 out of 5 stars
694

Cancel-n-Conceal Skin Perfector & Color Corrector

$32.00
$14.40 $32.00
Save 55%
Save 75%
Today's Deal
4.3
Rated 4.3 out of 5 stars
47

RSVP Yes! Full Face Kit (4 PC)

$235.00
$58.00 $235.00
Save 75%
Today's Deal
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,747

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
Today's Deal
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 65%
Today's Deal
4.2
Rated 4.2 out of 5 stars
513

Holiday Baked Starter Kit (3PC)

$178.00
$62.00 $178.00
Save 65%
Today's Deal
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 55%
Today's Deal
3.9
Rated 3.9 out of 5 stars
47,510

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
Today's Deal
4.0
Rated 4.0 out of 5 stars
7,240

Light and Full Coverage Kit (2 PC)

$76.00
$32.00 $76.00
Save 58%
Today's Deal
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
58,194

The 40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,406

Double Take Baked Full Coverage Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Geller On The Go Travel Kit - Soldier
Geller's Greatest Palette New York Minute Model B&A in light
Geller's Greatest Palette New York Minute textures
Save 72%

Geller On The Go Travel Kit (3PC)

$174.00
$49.00 $174.00
Save 72%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 63%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,077

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$44.00 $120.00
Save 63%
Today's Deal
Holiday Daily Routine Kit - fair
Holiday Daily Routine Kit Model B&A in Medium
Holiday Daily Routine Kit Textures
Save 59%
Today's Deal
3.9
Rated 3.9 out of 5 stars
56,975

Holiday Daily Routine Kit (5PC)

$146.00
$60.00 $146.00
Save 59%
Today's Deal
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 55%
Today's Deal
3.9
Rated 3.9 out of 5 stars
47,510

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,406

Double Take Baked Full Coverage Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
Save 55%
Today's Deal
4.0
Rated 4.0 out of 5 stars
6,538

Baked Balance-n-Glow Illuminating Foundation

$38.00
$17.10 $38.00
Save 55%
Today's Deal
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 65%
Today's Deal
4.2
Rated 4.2 out of 5 stars
513

Holiday Baked Starter Kit (3PC)

$178.00
$62.00 $178.00
Save 65%
Today's Deal
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 59%
Today's Deal
3.8
Rated 3.8 out of 5 stars
48,258

Foundationals Kit - Natural Finish (2PC)

$64.00
$26.00 $64.00
Save 59%
Today's Deal
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
Today's Deal
4.0
Rated 4.0 out of 5 stars
7,240

Light and Full Coverage Kit (2 PC)

$76.00
$32.00 $76.00
Save 58%
Today's Deal
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,747

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
Today's Deal
Save 75%
Today's Deal
4.3
Rated 4.3 out of 5 stars
47

RSVP Yes! Full Face Kit (4 PC)

$235.00
$58.00 $235.00
Save 75%
Today's Deal
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 63%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,077

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$44.00 $120.00
Save 63%
Today's Deal
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
69,211

Cult Classics Full Face Kit (6 PC)

$182.00
$66.00 $182.00
Save 64%
Today's Deal
Holiday Baked Starter Kit (3PC) - medium
Holiday Baked Starter Kit (3PC) - Model B&A in medium
Holiday Baked Starter Kit (4PC) Textures
Save 65%
Today's Deal
4.2
Rated 4.2 out of 5 stars
513

Holiday Baked Starter Kit (3PC)

$178.00
$62.00 $178.00
Save 65%
Today's Deal
Save 75%
Today's Deal
4.3
Rated 4.3 out of 5 stars
47

RSVP Yes! Full Face Kit (4 PC)

$235.00
$58.00 $235.00
Save 75%
Today's Deal
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,747

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Save 64%
Today's Deal
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 59%
Today's Deal
3.8
Rated 3.8 out of 5 stars
48,258

Foundationals Kit - Natural Finish (2PC)

$64.00
$26.00 $64.00
Save 59%
Today's Deal
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 58%
Today's Deal
4.0
Rated 4.0 out of 5 stars
7,240

Light and Full Coverage Kit (2 PC)

$76.00
$32.00 $76.00
Save 58%
Today's Deal
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 63%
Today's Deal
4.0
Rated 4.0 out of 5 stars
66,077

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$44.00 $120.00
Save 63%
Today's Deal
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
69,211

Cult Classics Full Face Kit (6 PC)

$182.00
$66.00 $182.00
Save 64%
Today's Deal
The 40+ Club Kit Soldier
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
Today's Deal
4.0
Rated 4.0 out of 5 stars
58,194

The 40+ Club Kit (3PC)

$96.00
$35.00 $96.00
Save 64%
Today's Deal
Love Yor Lips Duo Soldier In the Buff and Purely Pink
Jelly Balm Lip Color Model Grid in a latte love
Jelly Balm Hydrating Lip Color Shade Model Chart
Save 58%
4.4
Rated 4.4 out of 5 stars
4,759

Love Your Lips Duo

$45.00
$19.00 $45.00
Save 58%
All Seasons of Beauty Kit Madison Ave - Soldier
The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
Save 69%
Today's Deal
3.7
Rated 3.7 out of 5 stars
3

All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

$142.00
$44.00 $142.00
Save 69%
Today's Deal
Shop all DEAL OF THE DAY
Shop all FOUNDATION
Shop all HOLIDAY - LIMITED EDITION
Shop all Baked Makeup
Shop all PALETTES, KITS, SETS

Your Season of Gorgeous Gifting

Shop festive finds and beauty bestsellers worth celebrating in style.

Shop festive finds and beauty bestsellers worth celebrating in style.

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FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

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Our award-winning products are made to help you feel confident and beautiful at every age.*

Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
Good Housekeeping Beauty Awards Winner 2025 badge
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Solutions to enhance and brighten

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Add the perfect pop of color

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.