Makeup for Mature Skin

Shop all Best Sellers
Shop all Foundation
Shop all PALETTES, KITS, SETS
Shop all Baked Makeup
Shop all Eyes
Best Sellers

Best Sellers

Foundation

PALETTES, KITS, SETS

Baked Makeup

Eyes

Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
48,711

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.00 $38.00
Shop Now
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,021

Double Take Baked Full Coverage Foundation

$38.00
$19.00 $38.00
Shop Now
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,345

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Shop Now
Save 47%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
12

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
Shop Now
Save 71%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,500

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
Shop Now
Save 50%
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.5
Rated 4.5 out of 5 stars
4,250

Jelly Balm Hydrating Lip Color

$24.00
$12.00 $24.00
Shop Now
BEST SELLER
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
4.0
Rated 4.0 out of 5 stars
68,702

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Shop Now
Save 57%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack in red
4.6
Rated 4.6 out of 5 stars
105

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
Shop Now
Save 70%
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
4.0
Rated 4.0 out of 5 stars
71,651

Cult Classics Full Face Kit (6 PC)

$182.00
$69.00 $182.00
Shop Now
Save 62%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.0
Rated 4.0 out of 5 stars
60,575

40+ Club Kit (3PC)

$96.00
$45.00 $96.00
Shop Now
Save 53%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
48,711

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.00 $38.00
Shop Now
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
3.8
Rated 3.8 out of 5 stars
49,974

Foundationals Kit - Natural Finish (2PC)

$64.00
$32.00 $64.00
Shop Now
Save 50%
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,021

Double Take Baked Full Coverage Foundation

$38.00
$19.00 $38.00
Shop Now
The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
Save 50%
4.0
Rated 4.0 out of 5 stars
7,349

Foundationals Kit - Matte Finish (2PC)

$64.00
$32.00 $64.00
Shop Now
Save 50%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,345

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Shop Now
Save 47%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
4.0
Rated 4.0 out of 5 stars
6,799

Baked Balance-n-Glow Illuminating Foundation

$38.00
$19.00 $38.00
Shop Now
Foundationals Satin soldier in Light
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
Save 50%
4.0
Rated 4.0 out of 5 stars
7,168

Foundationals Kit - Satin Finish (2PC)

$64.00
$32.00 $64.00
Shop Now
Save 50%
Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
4.5
Rated 4.5 out of 5 stars
2,166

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$17.00 $34.00
Shop Now
Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 50%
4.5
Rated 4.5 out of 5 stars
721

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$19.00 $38.00
Shop Now
Save 50%
Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
Save 50%
4.1
Rated 4.1 out of 5 stars
1,390

Double Take Liquid Foundation

$38.00
$19.00 $38.00
Shop Now
Save 50%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,345

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Shop Now
Save 47%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.0
Rated 4.0 out of 5 stars
60,575

40+ Club Kit (3PC)

$96.00
$45.00 $96.00
Shop Now
Save 53%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,500

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
Shop Now
Save 50%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 71%
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
12

Best of the Best Cream Full Face Basics

$168.00
$49.00 $168.00
Shop Now
Save 71%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack in red
4.6
Rated 4.6 out of 5 stars
105

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
Shop Now
Save 70%
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 62%
4.6
Rated 4.6 out of 5 stars
152

Baked Icons Complete Full Face Palette

$146.00
$55.00 $146.00
Shop Now
Save 62%
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
4.0
Rated 4.0 out of 5 stars
71,651

Cult Classics Full Face Kit (6 PC)

$182.00
$69.00 $182.00
Shop Now
Save 62%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
4.0
Rated 4.0 out of 5 stars
68,702

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Shop Now
Save 57%
The Best of the Best Tuscan Dreams Soldier
The Best of the Best Tuscan Dreams Model B&A
Save 57%
4.6
Rated 4.6 out of 5 stars
445

Best of the Best Tuscan Dreams

$114.00
$49.00 $114.00
Shop Now
Save 57%
Best of the Best Palette with back of package instructions
BOTB B&A Charlotte
Award winning badge image
Save 61%
4.5
Rated 4.5 out of 5 stars
4,709

Best of the Best Baked Face Palette

$126.00
$49.00 $126.00
Shop Now
Save 61%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
48,711

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.00 $38.00
Shop Now
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,021

Double Take Baked Full Coverage Foundation

$38.00
$19.00 $38.00
Shop Now
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 47%
4.0
Rated 4.0 out of 5 stars
8,345

Light and Full Coverage Kit (2 PC)

$76.00
$40.00 $76.00
Shop Now
Save 47%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 57%
4.0
Rated 4.0 out of 5 stars
68,702

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$52.00 $120.00
Shop Now
Save 57%
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
4.0
Rated 4.0 out of 5 stars
6,799

Baked Balance-n-Glow Illuminating Foundation

$38.00
$19.00 $38.00
Shop Now
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,319

Baked Blush-n-Brighten Marbleized Blush

$32.00
$16.00 $32.00
Shop Now
BEST SELLER
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
69,142

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
Shop Now
Save 64%
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.0
Rated 4.0 out of 5 stars
60,575

40+ Club Kit (3PC)

$96.00
$45.00 $96.00
Shop Now
Save 53%
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 62%
4.6
Rated 4.6 out of 5 stars
152

Baked Icons Complete Full Face Palette

$146.00
$55.00 $146.00
Shop Now
Save 62%
Best of the Best Cream Starter Kit (3PC) - Porcelain
Best of the Best Cream Full Face Basics BA2
Best of the Best Cream Starter Kit (3PC) shade chart
Save 70%
New dotwhack in red
4.6
Rated 4.6 out of 5 stars
105

Best of the Best Cream Starter Kit (3PC)

$232.00
$69.00 $232.00
Shop Now
Save 70%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,500

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
Shop Now
Save 50%
Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
3,903

Kajal Longwear Eyeliner

$24.00
$12.00 $24.00
Shop Now
BEST SELLER
Inkcredibles soldier - Olive_My_Love
INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
Laura Geller Inkcredible Eyeliner Pencil product benefits
BEST SELLER
4.2
Rated 4.2 out of 5 stars
2,024

INKcredible Waterproof Gel Eyeliner Pencil

$24.00
$12.00 $24.00
Shop Now
BEST SELLER
Kajal Longwear Mascara solider- black
Kajal Mascara in Black Model Eye B&A
4.5
Rated 4.5 out of 5 stars
930

Kajal Longwear Mascara

$26.00
$13.00 $26.00
Shop Now
Bold Beauty Kajal Duo Soldier
Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
Award winning image
Save 50%
4.5
Rated 4.5 out of 5 stars
1,051

Bold Beauty Kajal Duo

$50.00
$25.00 $50.00
Shop Now
Save 50%
The Delectables Eyeshadow Soldier
The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
Save 50%
4.3
Rated 4.3 out of 5 stars
658

Delectables Baked Eyeshadow Palette Earthy Essentials

$56.00
$28.00 $56.00
Shop Now
Save 50%
All Day Eye Kit Earthy Essentials - soldier
All Day Eye Kit Earthy Essentials - texture
Delectables Earthy Essentials - benefits
Save 64%
4.6
Rated 4.6 out of 5 stars
34

All Day Eye Kit (5 PC)

$109.00
$39.00 $109.00
Shop Now
Save 64%
Baked Eyeshadow, Sunstone/Almond - soldier
Baked Eyeshadow, Sunstone/Almond - benefits
Save 50%
4.7
Rated 4.7 out of 5 stars
51

Baked Eyeshadow, Sunstone/Almond

$24.00
$12.00 $24.00
Shop Now
Save 50%
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 50%
4.8
Rated 4.8 out of 5 stars
14

Everyday Eye & Lip Kit (2PC)

$48.00
$24.00 $48.00
Shop Now
Save 50%
Line Smoother Targeted Fine Line Filler - soldier
Line Smoother Targeted Fine Line Filler - B/A 2
LIMITED SUPPLY
3.4
Rated 3.4 out of 5 stars
105

Line Smoother Fine Line Blurring Primer

$45.00
$22.50 $45.00
Shop Now
LIMITED SUPPLY
Shop all Best Sellers
Shop all Foundation
Shop all PALETTES, KITS, SETS
Shop all Baked Makeup
Shop all Eyes

Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

Shop by Category

Best Sellers category image
Best Sellers category image

Best Sellers

Our best selling makeup

SHOP
Foundation category image
Foundation category image

Foundation

Weightless options from light to full coverage

SHOP
Eyes category image
Eyes category image

Eyes

Solutions to enhance and brighten

SHOP
Lips category image
Lips category image

Lips

Add the perfect pop of color

SHOP
Blush category image
Blush category image

Blush

The best blush for mature skin

SHOP
Tools category image
Tools category image

Tools

Precision tools. Perfect results.

SHOP
Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
shop now
Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.