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Makeup for Mature Skin

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NEW ARRIVALS

NEW ARRIVALS

Best Sellers

Foundation

PALETTES, KITS, SETS

Eyes

Lash Clarity Mascara & Readers Kit (3PC) soldier
Lash Clarity Mascara & Readers Kit (3PC) model
NEW

Mascara & Magnifying Makeup Glasses Kit (3PC)

$58.00
$49.00 $58.00
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NEW
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
1

Long-n-Lifted Tubing Mascara

$26.00
$26.00
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Heart Eyewear Makeup Reading Glasses
Lash Clarity Mascara & Readers Kit (3PC) model 2
NEW

Laura Geller x I Heart Eyewear Makeup Readers

$32.00
$48.00 $32.00
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NEW
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 17%
4.8
Rated 4.8 out of 5 stars
38

Everyday Eye & Lip Kit (2PC)

$48.00
$40.00 $48.00
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Save 17%
Dual-Ended Brow Sculpting Marker Soldier
Dual-Ended Brow Sculpting Marker Model Grid
NEW

Dual-Ended Brow Sculpting Marker

$26.00
$26.00
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NEW
Double Take Baked Bronzer - Solider
Double Take Baked Bronzer - BA Medium
NEW
5.0
Rated 5.0 out of 5 stars
5

Double Take Baked Bronzer

$34.00
$34.00
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NEW
Hydrating Lip Mask Soldier
Hydrating Lip Mask BA 1
NEW
5.0
Rated 5.0 out of 5 stars
1

Hydrating Lip Mask

$24.00
$24.00
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NEW
Filter Fix Setting Powder Soldier
Filter Fix Setting Powder Product Benefit
NEW
5.0
Rated 5.0 out of 5 stars
5

Filter Fix Color Correcting Setting Powder

$34.00
$34.00
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NEW
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 17%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,839

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$60.00 $72.00
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Save 17%
Everyday Icons Kit (4 PC) - Porcelain
Everyday Icons Kit (4 PC) - full look medium
Save 39%
4.4
Rated 4.4 out of 5 stars
16

Everyday Icons Kit (4 PC)

$132.00
$80.00 $132.00
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Save 39%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
49,327

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$38.00
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Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 33%
4.0
Rated 4.0 out of 5 stars
69,852

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$80.00 $120.00
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Save 33%
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
1

Long-n-Lifted Tubing Mascara

$26.00
$26.00
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Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 39%
4.0
Rated 4.0 out of 5 stars
70,061

Baked Starter Kit (3PC)

$190.00
$115.00 $190.00
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Save 39%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 21%
4.0
Rated 4.0 out of 5 stars
8,807

Light and Full Coverage Kit (2 PC)

$76.00
$60.00 $76.00
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Save 21%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 50%
4.5
Rated 4.5 out of 5 stars
5,059

Complete Baked Starter Kit (8 PC)

$327.00
$164.00 $327.00
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Save 50%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 35%
4.2
Rated 4.2 out of 5 stars
2,071

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$115.00 $178.00
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Save 35%
Best of the Best Cream Full Face Basics Soldier
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Full Face Basics Arm Swatches
Save 59%
New dotwhack in red
4.3
Rated 4.3 out of 5 stars
61

Best of the Best Cream Full Face Basics

$168.00
$69.00 $168.00
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Save 59%
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.7
Rated 4.7 out of 5 stars
216

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
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Save 60%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 22%
3.8
Rated 3.8 out of 5 stars
50,745

Foundationals Kit - Natural Finish (2PC)

$64.00
$50.00 $64.00
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Save 22%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
49,327

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$38.00
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Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,327

Double Take Baked Full Coverage Foundation

$38.00
$38.00
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Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
4.0
Rated 4.0 out of 5 stars
6,902

Baked Balance-n-Glow Illuminating Foundation

$38.00
$38.00
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Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
4.5
Rated 4.5 out of 5 stars
2,278

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$34.00 $34.00
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Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
4.5
Rated 4.5 out of 5 stars
783

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$38.00
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Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
4.1
Rated 4.1 out of 5 stars
1,412

Double Take Liquid Foundation

$38.00
$38.00
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Lash Clarity Mascara & Readers Kit (3PC) soldier
Lash Clarity Mascara & Readers Kit (3PC) model
NEW

Mascara & Magnifying Makeup Glasses Kit (3PC)

$58.00
$49.00 $58.00
Shop Now
NEW
Best of the Best Cream Starter Kit (4PC) soldier in shade Fair
Best of the Best Cream Full Face Basics BA1
Best of the Best Cream Starter Kit (3PC) shade chart
Save 44%
New dotwhack in red
4.3
Rated 4.3 out of 5 stars
5,602

Best of the Best Cream Starter Kit (4PC)

$254.00
$141.00 $254.00
Shop Now
Save 44%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 39%
4.0
Rated 4.0 out of 5 stars
70,061

Baked Starter Kit (3PC)

$190.00
$115.00 $190.00
Shop Now
Save 39%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 22%
3.8
Rated 3.8 out of 5 stars
50,745

Foundationals Kit - Natural Finish (2PC)

$64.00
$50.00 $64.00
Shop Now
Save 22%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 33%
4.0
Rated 4.0 out of 5 stars
69,852

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$80.00 $120.00
Shop Now
Save 33%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 17%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,839

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$60.00 $72.00
Shop Now
Save 17%
The Complete Baked Starter Kit - soldier
The Complete Baked Starter Kit - Model B&A
The Complete Baked Starter Kit - texture
Save 50%
4.5
Rated 4.5 out of 5 stars
5,059

Complete Baked Starter Kit (8 PC)

$327.00
$164.00 $327.00
Shop Now
Save 50%
Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
Save 60%
4.7
Rated 4.7 out of 5 stars
216

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
Shop Now
Save 60%
Everyday Eye & Lip Kit Soldier sugar and spice
Everyday Eye & Lip Kit Full face model
Save 17%
4.8
Rated 4.8 out of 5 stars
38

Everyday Eye & Lip Kit (2PC)

$48.00
$40.00 $48.00
Shop Now
Save 17%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 21%
4.0
Rated 4.0 out of 5 stars
8,807

Light and Full Coverage Kit (2 PC)

$76.00
$60.00 $76.00
Shop Now
Save 21%
Long-n-Lifted Tubing Mascara Soldier
Long-n-Lifted Tubing Mascara BA
New dotwhack in red
5.0
Rated 5.0 out of 5 stars
1

Long-n-Lifted Tubing Mascara

$26.00
$26.00
Shop Now
Lash Clarity Mascara & Readers Kit (3PC) soldier
Lash Clarity Mascara & Readers Kit (3PC) model
NEW

Mascara & Magnifying Makeup Glasses Kit (3PC)

$58.00
$49.00 $58.00
Shop Now
NEW
Heart Eyewear Makeup Reading Glasses
Lash Clarity Mascara & Readers Kit (3PC) model 2
NEW

Laura Geller x I Heart Eyewear Makeup Readers

$32.00
$48.00 $32.00
Shop Now
NEW
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 17%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,839

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$60.00 $72.00
Shop Now
Save 17%
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
4.7
Rated 4.7 out of 5 stars
41

Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

$56.00
$30.00 $56.00
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Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,169

Kajal Longwear Eyeliner

$24.00
$24.00
Shop Now
BEST SELLER
Dual-Ended Brow Sculpting Marker Soldier
Dual-Ended Brow Sculpting Marker Model Grid
NEW

Dual-Ended Brow Sculpting Marker

$26.00
$26.00
Shop Now
NEW
Inkcredibles soldier - Olive_My_Love
INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
Laura Geller Inkcredible Eyeliner Pencil product benefits
BEST SELLER
4.2
Rated 4.2 out of 5 stars
2,082

INKcredible Waterproof Gel Eyeliner Pencil

$24.00
$24.00
Shop Now
BEST SELLER
Kajal Longwear Mascara solider- black
Kajal Mascara in Black Model Eye B&A
4.5
Rated 4.5 out of 5 stars
1,031

Kajal Longwear Mascara

$26.00
$26.00
Shop Now
Bold Beauty Kajal Duo Soldier
Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
Award winning image
Save 18%
4.5
Rated 4.5 out of 5 stars
1,160

Bold Beauty Kajal Duo

$50.00
$41.00 $50.00
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Save 18%
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Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

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Our award-winning products are made to help you feel confident and beautiful at every age.*

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National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.