Makeup for Mature Skin

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PALETTES, KITS, SETS

PALETTES, KITS, SETS

Best Sellers

Foundation

Baked Makeup

Eyes

Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
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4.0
Rated 4.0 out of 5 stars
8,623

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
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Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
69,338

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
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4.0
Rated 4.0 out of 5 stars
69,633

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
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Save 64%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.2
Rated 4.2 out of 5 stars
1,900

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
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Save 61%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
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3.8
Rated 3.8 out of 5 stars
50,381

Foundationals Kit - Natural Finish (2PC)

$64.00
$32.00 $64.00
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All Seasons of Beauty Kit - Timeless Tones solider fair
All Seasons of Beauty Kit - Timeless Tones group texture
Save 65%
4.4
Rated 4.4 out of 5 stars
40

All Seasons of Beauty Kit - Timeless Tones (4PC)

$142.00
$49.00 $142.00
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Save 65%
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
4.0
Rated 4.0 out of 5 stars
72,173

Cult Classics Full Face Kit (6 PC)

$182.00
$69.00 $182.00
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Save 62%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
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New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,714

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
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Fresh & Hydrated Kit soldier in shade Light
Fresh & Hydrated Face Essentials Kit (3 PC) - model grid
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4.6
Rated 4.6 out of 5 stars
58

Fresh & Hydrated Face Essentials Kit (3 PC)

$90.00
$45.00 $90.00
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Baked Icons back of palette
Baked Icons Complete Full Face Palette product benefits
Baked Icons Complete Full Face Palette full face model
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4.7
Rated 4.7 out of 5 stars
191

Baked Icons Complete Full Face Palette

$146.00
$59.00 $146.00
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Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
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4.0
Rated 4.0 out of 5 stars
8,623

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
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Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
49,021

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.50 $38.00
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Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,207

Double Take Baked Full Coverage Foundation

$38.00
$26.60 $38.00
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Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
69,633

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
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Save 64%
Jelly Balm Lip Color Soldier
Jelly Balm Lip Color Model Grid in a latte love
BEST SELLER
4.5
Rated 4.5 out of 5 stars
4,449

Jelly Balm Hydrating Lip Color

$24.00
$16.80 $24.00
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BEST SELLER
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
69,338

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Baked Starter Kit - Tuscan Dreams in light
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 61%
4.2
Rated 4.2 out of 5 stars
1,900

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$69.00 $178.00
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Save 61%
Cult Classics Full Face Kit (6 PC) - medium
Cult Classics B&A Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 62%
4.0
Rated 4.0 out of 5 stars
72,173

Cult Classics Full Face Kit (6 PC)

$182.00
$69.00 $182.00
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Save 62%
Line Smoother Targeted Fine Line Filler - soldier
Line Smoother Targeted Fine Line Filler - B/A 2
LIMITED SUPPLY
3.4
Rated 3.4 out of 5 stars
162

Line Smoother Fine Line Blurring Primer

$45.00
$39.00 $45.00
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LIMITED SUPPLY
Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,084

Kajal Longwear Eyeliner

$24.00
$16.80 $24.00
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BEST SELLER
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
8,623

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
Shop Now
Save 50%
foundationals main soldier
BNB Model B&A Older Model - Light
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
3.8
Rated 3.8 out of 5 stars
50,381

Foundationals Kit - Natural Finish (2PC)

$64.00
$32.00 $64.00
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The Foundationals Kit - Matte Finish (2PC) soldier
Double Take Baked Model B&A in Fair
Award winning badges image
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4.0
Rated 4.0 out of 5 stars
7,572

Foundationals Kit - Matte Finish (2PC)

$64.00
$32.00 $64.00
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Save 50%
Foundationals Satin soldier in Light
Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
Awards image
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4.0
Rated 4.0 out of 5 stars
7,259

Foundationals Kit - Satin Finish (2PC)

$64.00
$32.00 $64.00
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Save 50%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
49,021

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.50 $38.00
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Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,207

Double Take Baked Full Coverage Foundation

$38.00
$26.60 $38.00
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Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
4.0
Rated 4.0 out of 5 stars
6,863

Baked Balance-n-Glow Illuminating Foundation

$38.00
$26.60 $38.00
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Quench-n-Tint Lightweight Tinted Moisturizer Model B&A in Light/Medium
Quench-n-Tint Benefits
4.5
Rated 4.5 out of 5 stars
2,220

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$23.80 $34.00
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Better Than Block Soldier - Golden Medium
Better Than Block - Model B&A Light
Award winning badge image
Save 30%
4.5
Rated 4.5 out of 5 stars
755

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$26.60 $38.00
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Save 30%
Double Take Liquid Foundation in Golden Medium
Double Take Liquid Foundation model B&A in Golden Medium
Double Take Liquid Foundation Product Benefits
Save 30%
4.1
Rated 4.1 out of 5 stars
1,402

Double Take Liquid Foundation

$38.00
$26.60 $38.00
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Save 30%
Light and Full Coverage Kit - Soldier
Light & Full Coverage - Model B&A - Golden Medium
Baked Starter Kit Full Coverage Award Winning Image
Save 50%
4.0
Rated 4.0 out of 5 stars
8,623

Light and Full Coverage Kit (2 PC)

$76.00
$38.00 $76.00
Shop Now
Save 50%
Balance-Brighten Soldier - Porcelain
Baked Balance-n-Brighten Model B&A in Light
Baked Starter Kit Full Coverage Award Winning Image
3.9
Rated 3.9 out of 5 stars
49,021

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$19.50 $38.00
Shop Now
Double Take Baked Soldier - Medium
Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
Award winning badges image
4.0
Rated 4.0 out of 5 stars
7,207

Double Take Baked Full Coverage Foundation

$38.00
$26.60 $38.00
Shop Now
Baked Balance-n-Glow Color Illuminating Foundation soldier in Fair
Balance-n-Glow Model B&A in fair
Award winning badges image
4.0
Rated 4.0 out of 5 stars
6,863

Baked Balance-n-Glow Illuminating Foundation

$38.00
$26.60 $38.00
Shop Now
Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
Baked Starter Kit Full Coverage Award Winning Image
Save 64%
4.0
Rated 4.0 out of 5 stars
69,633

Baked Starter Kit (3PC)

$190.00
$69.00 $190.00
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Save 64%
Daily Routine: Natural Finish Full Face Kit - soldier
Daily Routine Full Look Model B+A in Light
Baked Starter Kit Full Coverage Award Winning Image
Save 60%
4.0
Rated 4.0 out of 5 stars
69,338

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Blush-n-Brighten soldier - pink buttercream
Blush-n-Brighten Model Grid in pink buttercream
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
9,407

Baked Blush-n-Brighten Marbleized Blush

$32.00
$22.40 $32.00
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BEST SELLER
Double Take Baked Bronzer - Solider
Double Take Baked Bronzer - BA Medium
NEW

Double Take Baked Bronzer

$34.00
$23.80 $34.00
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NEW
The 40+ Club Kit (3PC) soldier in Light
Balance-n-Brighten Model B&A in Fair
Baked Starter Kit Full Coverage Award Winning Image
Save 53%
4.0
Rated 4.0 out of 5 stars
61,046

40+ Club Kit (3PC)

$96.00
$45.00 $96.00
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Save 53%
Daily Routine: Satin Finish Full Face Kit (4 PC) Porcelain
Daily routine: satin finish full face kit 4PC model shade chart
Save 60%
3.9
Rated 3.9 out of 5 stars
156

Daily Routine: Satin Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
Laura’s Eye Framing Essentials (3PC) collection
Save 50%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
4,714

Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

$72.00
$36.00 $72.00
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Save 50%
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
4.7
Rated 4.7 out of 5 stars
27

Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

$56.00
$30.00 $56.00
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Kajal Longwear Eyeliner soldier in Dark Brown
Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
Award winning badge image
BEST SELLER
4.4
Rated 4.4 out of 5 stars
4,084

Kajal Longwear Eyeliner

$24.00
$16.80 $24.00
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BEST SELLER
Dual-Ended Brow Sculpting Marker Soldier
Dual-Ended Brow Sculpting Marker Model Grid
NEW

Dual-Ended Brow Sculpting Marker

$26.00
$18.20 $26.00
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NEW
Inkcredibles soldier - Olive_My_Love
INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
Laura Geller Inkcredible Eyeliner Pencil product benefits
BEST SELLER
4.2
Rated 4.2 out of 5 stars
2,050

INKcredible Waterproof Gel Eyeliner Pencil

$24.00
$16.80 $24.00
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BEST SELLER
Kajal Longwear Mascara solider- black
Kajal Mascara in Black Model Eye B&A
4.5
Rated 4.5 out of 5 stars
987

Kajal Longwear Mascara

$26.00
$18.20 $26.00
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Bold Beauty Kajal Duo Soldier
Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
Award winning image
Save 50%
4.5
Rated 4.5 out of 5 stars
1,113

Bold Beauty Kajal Duo

$50.00
$25.00 $50.00
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Save 50%
The Delectables Eyeshadow Soldier
The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
Save 46%
4.3
Rated 4.3 out of 5 stars
678

Delectables Baked Eyeshadow Palette Earthy Essentials

$56.00
$30.00 $56.00
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Save 46%
All Day Eye Kit Earthy Essentials - soldier
All Day Eye Kit Earthy Essentials - texture
Delectables Earthy Essentials - benefits
Save 64%
4.5
Rated 4.5 out of 5 stars
47

All Day Eye Kit (5 PC)

$109.00
$39.00 $109.00
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Save 64%
The Ultimate Palette Minimalism Maximized soldier
The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
Save 60%
4.4
Rated 4.4 out of 5 stars
123

Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

$124.00
$49.00 $124.00
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Save 60%
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Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

FIND YOUR FOUNDATION SHADE

FOUNDATION FINDER

Routine Finder

CHAT WITH AN EXPERT

Our award-winning products are made to help you feel confident and beautiful at every age.*

National Rosacea Society Accepted badge
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Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing
National Rosacea Society Accepted badge
National Psoriasis Foundation Recognized badge
Dermatologist Approved badge
QVC Customer Choice Beauty Awards 2024 Winner badge
Leaping Bunny Certified - no animal testing

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Best Sellers

Our best selling makeup

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Foundation category image
Foundation category image

Foundation

Weightless options from light to full coverage

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Eyes category image
Eyes category image

Eyes

Solutions to enhance and brighten

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Lips category image

Lips

Add the perfect pop of color

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Blush category image

Blush

The best blush for mature skin

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Tools

Precision tools. Perfect results.

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

our story
Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.