Your Foundation Isn’t Working

Your Foundation Isn’t Working

get makeup for mature skin

Your Foundation Isn’t Working

Your Foundation Isn’t Working

get makeup for mature skin

We get it. That makeup you loved 20 years ago just doesn’t cut it anymore. Maybe that heavy liquid foundation exaggerates your wrinkles. Maybe it causes a rosacea flare-up. Maybe you’ve just given up on makeup altogether.

Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines

Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines

This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!

This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!

Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines

Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines

This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!

This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!

Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types

Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types

Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.

Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.

Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types

Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types

Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.

Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.

Dermatologist Recommended

Laura Geller Baked Balance-n-Brighten Foundation product image with texture

"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller’s Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."

DR. Howard Sobel
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
Laura Geller Baked Balance-n-Brighten Foundation product image with texture

Baked Balance-n-Brighten Works With the Skin You’re In Now

Baked Balance-n-Brighten Works With the Skin You’re In Now

As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.

As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.

Baked Balance-n-Brighten Works With the Skin You’re In Now

Baked Balance-n-Brighten Works With the Skin You’re In Now

As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.

As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.

20 Years of Geller Gorgeous Skin

20 Years of Geller Gorgeous Skin

When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.

When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.

20 Years of Geller Gorgeous Skin

20 Years of Geller Gorgeous Skin

When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.

When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.

Frequently
Asked Questions

Is this a full-coverage foundation?

No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try ourDouble Take Baked Full Coverage Foundation

Will this cake on my skin?

(unlike traditional pressed powders). This formula is made with mature skin in mind and won’t settle into fine lines and wrinkles; it will leave your skin looking fresh.

What is your return policy?

In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

As always, if you are not satisfied, we invite you to return or exchange your products. To process a return,click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.