Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • Cancer Schmancer Kit - Soldier
    Cancer Schmancer Kit - Fran Drescher
    Cancer Schmancer Kit - Model B&A
    Limited Edition - Holiday ⭐
    5.0
    Rated 5.0 out of 5 stars
    13

    Limited Edition Cancer Schmancer Kit (3PC)

    $67.00
    $49.00 $67.00
    Limited Edition - Holiday ⭐
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,066

    Kajal Longwear Eyeliner

    $24.00
    $12.00 $24.00
    BEST SELLER
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    373

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    324

    All Day Matte Eye Kit (5PC)

    $128.00
    $49.00 $128.00
    Save 62%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 55%
    4.6
    Rated 4.6 out of 5 stars
    114

    The Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    $56.00
    $25.00 $56.00
    Save 55%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 55%
    4.5
    Rated 4.5 out of 5 stars
    119

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

    $56.00
    $25.00 $56.00
    Save 55%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    NEW

    Waterproof Spackle Eye Hues

    $24.00
    $12.00 $24.00
    NEW
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    4.0
    Rated 4.0 out of 5 stars
    862

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $12.00 $24.00
  • Save 52%
    4.1
    Rated 4.1 out of 5 stars
    77

    Baked Kisses Eyeshadow Palette

    $25.00
    $11.99 $25.00
    Save 52%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 56%
    4.3
    Rated 4.3 out of 5 stars
    542

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $20.00 $45.00
    Save 56%
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    Save 58%
    4.1
    Rated 4.1 out of 5 stars
    520

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $9.99 $24.00
    Save 58%
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    45

    Dual-Ended Eye Shadow Brush

    $22.00
    $11.00 $22.00
    NEW
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 68%

    All Day Essential Eye Kit (6PC)

    $184.00
    $59.00 $184.00
    Save 68%
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
    Save 59%
    4.8
    Rated 4.8 out of 5 stars
    15

    All Day Eye Kit (5 PC)

    $109.00
    $45.00 $109.00
    Save 59%
  • Seasonless Staples Reigning Rose Soldier
    Save 67%
    4.5
    Rated 4.5 out of 5 stars
    112

    Seasonless Staples Reigning Rose 14 Multi-Finish Eyeshadows

    $45.00
    $14.99 $45.00
    Save 67%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    NEW
    4.5
    Rated 4.5 out of 5 stars
    359

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    NEW
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,597

    The Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    BEST SELLER
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
    Save 67%
    4.3
    Rated 4.3 out of 5 stars
    64

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    $45.00
    $14.99 $45.00
    Save 67%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!