Makeup for Mature Skin

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July 4th Sale

July 4th Sale

Foundation

NEW ARRIVALS

PALETTES, KITS, SETS

Travel Friendly

Daily Routine: Natural Finish Full Face Kit - soldier
Save 60%
4.0
Rated 4.0 out of 5 stars
75,223

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Daily Routine: Satin Finish Full Face Kit (4 PC) Solider
Save 60%
3.9
Rated 3.9 out of 5 stars
180

Daily Routine: Satin Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Daily Routine Full Coverage Kit (4 PC) soldier in Light
Save 60%
4.3
Rated 4.3 out of 5 stars
19,971

Daily Routine Full Coverage Kit (4 PC)

$120.00
$48.00 $120.00
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Save 60%
Baked Icons Complete Full Face Palette - soldier
TODAY ONLY 77% OFF
🔥 TODAY'S DEAL
ENDS IN 00 : 00 : 00
4.7
Rated 4.7 out of 5 stars
382

Baked Icons Complete Full Face Palette

$33.75 |
SAVE $112.25 $146.00
Grab Today's Deal
Save 77%
Today's Deal
Root Touch Up Soldier Blonde
NEW
New dotwhack in red

Root Touch Up Hair & Brow Concealing Cream + Powder

$34.00
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NEW
Root Touch Up Brow Duo (2PC) blonde
NEW
New dotwhack in red

Root Touch Up Brow Duo (2PC)

$50.00
$40.00 $50.00
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NEW
foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
58,035

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Save 53%
Balance-Brighten Soldier - Porcelain
BEST SELLER
3.9
Rated 3.9 out of 5 stars
50,719

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$20.90 $38.00
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BEST SELLER
double take main soldier
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,937

Double Take Baked Full Coverage Foundation

$38.00
$20.90 $38.00
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BEST SELLER
Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,821

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
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Save 53%
Balance-Brighten Soldier - Porcelain
BEST SELLER
3.9
Rated 3.9 out of 5 stars
50,719

Baked Balance-n-Brighten Color Correcting Foundation

$38.00
$20.90 $38.00
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BEST SELLER
foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
58,035

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Save 53%
double take main soldier
BEST SELLER
4.0
Rated 4.0 out of 5 stars
7,937

Double Take Baked Full Coverage Foundation

$38.00
$20.90 $38.00
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BEST SELLER
The Foundationals Kit - Matte Finish (2PC) soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
8,424

Double Take Baked Essentials Kit (2PC)

$64.00
$30.00 $64.00
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Save 53%
Quench-n-Tint soldier- deep
BEST SELLER
4.5
Rated 4.5 out of 5 stars
2,719

Quench-n-Tint Lightweight Tinted Moisturizer

$34.00
$27.20 $34.00
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BEST SELLER
Baked Balance-n-Glow Illuminating Foundation soldier in Fair
BEST SELLER
4.1
Rated 4.1 out of 5 stars
7,130

Baked Balance-n-Glow Illuminating Foundation

$38.00
$20.90 $38.00
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BEST SELLER
Weightless Whip Blurring Mousse Foundation fair soldier
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
47

Weightless Whip Blurring Mousse Foundation

$38.00
$30.40 $38.00
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Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,821

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
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Save 53%
Foundationals Satin soldier in Fair
Save 53%
4.1
Rated 4.1 out of 5 stars
7,638

Baked Balance-n-Glow Essentials Kit (2 PC)

$64.00
$30.00 $64.00
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Save 53%
Better Than Block Soldier - Sand
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,100

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$26.60 $38.00
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BEST SELLER
Root Touch Up Soldier Blonde
NEW
New dotwhack in red

Root Touch Up Hair & Brow Concealing Cream + Powder

$34.00
Shop Now
NEW
Root Touch Up Brow Duo (2PC) blonde
NEW
New dotwhack in red

Root Touch Up Brow Duo (2PC)

$50.00
$40.00 $50.00
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NEW
Baked Icons Complete Full Face Palette - soldier
TODAY ONLY 77% OFF
🔥 TODAY'S DEAL
ENDS IN 00 : 00 : 00
4.7
Rated 4.7 out of 5 stars
382

Baked Icons Complete Full Face Palette

$33.75 |
SAVE $112.25 $146.00
Grab Today's Deal
Save 77%
Today's Deal
Weightless Whip Blurring Mousse Foundation fair soldier
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
47

Weightless Whip Blurring Mousse Foundation

$38.00
$30.40 $38.00
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Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
Save 53%
4.5
Rated 4.5 out of 5 stars
430

Fresh & Hydrated Face Essentials Kit (3 PC)

$90.00
$42.00 $90.00
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Save 53%
Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
LIMITED EDITION
4.8
Rated 4.8 out of 5 stars
57

Draper James x Laura Geller Marble-ous Eyes 16 Multi-Fin...

$64.00
$39.00 $64.00
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LIMITED EDITION
Long-n-Lifted Tubing Mascara Soldier
New dotwhack in red
4.6
Rated 4.6 out of 5 stars
211

Long-n-Lifted Tubing Mascara

$26.00
$18.20 $26.00
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Iconic Baked Sculpting Lipstick Candied Petals
New dotwhack in red
4.8
Rated 4.8 out of 5 stars
5

Iconic Baked Sculpting Lipstick

$24.00
$16.80 $24.00
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Line Smoother Featherproof Lip Liner Cocoa
NEW
New dotwhack in red

Line Smoother Featherproof Lip Liner

$21.00
$16.80 $21.00
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NEW
Easy Cover Up Hydrating Concealer porcelain
NEW
New dotwhack in red
4.2
Rated 4.2 out of 5 stars
6

Easy Cover Up Hydrating Concealer

$29.00
$23.20 $29.00
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NEW
Daily Routine: Natural Finish Full Face Kit - soldier
Save 60%
4.0
Rated 4.0 out of 5 stars
75,223

Daily Routine: Natural Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
Shop Now
Save 60%
Daily Routine: Satin Finish Full Face Kit (4 PC) Solider
Save 60%
3.9
Rated 3.9 out of 5 stars
180

Daily Routine: Satin Finish Full Face Kit (4 PC)

$120.00
$48.00 $120.00
Shop Now
Save 60%
Daily Routine Full Coverage Kit (4 PC) soldier in Light
Save 60%
4.3
Rated 4.3 out of 5 stars
19,971

Daily Routine Full Coverage Kit (4 PC)

$120.00
$48.00 $120.00
Shop Now
Save 60%
Baked Icons Complete Full Face Palette - soldier
TODAY ONLY 77% OFF
🔥 TODAY'S DEAL
ENDS IN 00 : 00 : 00
4.7
Rated 4.7 out of 5 stars
382

Baked Icons Complete Full Face Palette

$33.75 |
SAVE $112.25 $146.00
Grab Today's Deal
Save 77%
Today's Deal
Root Touch Up Brow Duo (2PC) blonde
NEW
New dotwhack in red

Root Touch Up Brow Duo (2PC)

$50.00
$40.00 $50.00
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NEW
Baked Starter Kit soldier - light
Save 66%
4.0
Rated 4.0 out of 5 stars
73,676

Baked Starter Kit (3PC)

$190.00
$65.00 $190.00
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Save 66%
Light and Full Coverage Kit - Soldier
Save 53%
4.1
Rated 4.1 out of 5 stars
9,821

Light and Full Coverage Kit (2 PC)

$76.00
$36.00 $76.00
Shop Now
Save 53%
foundationals main soldier
Save 53%
3.9
Rated 3.9 out of 5 stars
58,035

Baked Balance-n-Brighten Essentials Kit (2 PC)

$64.00
$30.00 $64.00
Shop Now
Save 53%
Baked Starter Kit - Tuscan Dreams Soldier
Save 63%
4.2
Rated 4.2 out of 5 stars
2,703

Baked Starter Kit - Tuscan Dreams (3 PC)

$178.00
$65.00 $178.00
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Save 63%
BOTB Soldier
Save 64%
4.5
Rated 4.5 out of 5 stars
4,852

Best of the Best Baked Face Palette

$126.00
$45.00 $126.00
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Save 64%
Good Skin SPF Kit 4PC Soldier in shade Golden Medium
Save 56%
New dotwhack in red
4.7
Rated 4.7 out of 5 stars
124

Good Skin SPF Kit (4PC)

$127.00
$56.00 $127.00
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Save 56%
Spackle Primer SPF 30 soldier
BEST SELLER
4.6
Rated 4.6 out of 5 stars
298

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen S...

$38.00
$20.90 $38.00
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BEST SELLER
Better Than Block Soldier - Sand
BEST SELLER
4.5
Rated 4.5 out of 5 stars
1,100

Better Than ‘Block Skincare-Infused Serum Foundation with...

$38.00
$26.60 $38.00
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BEST SELLER
Shine-n-Shield Lip Balm SPF 30 Bliss on the beach soldier
4.5
Rated 4.5 out of 5 stars
145

Shine-n-Shield Lip Balm SPF

$22.00
$15.40 $22.00
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Complete Baked Starter Kit (8 PC) soldier in Fair
Save 71%
4.5
Rated 4.5 out of 5 stars
5,256

Complete Baked Starter Kit (8 PC)

$327.00
$94.00 $327.00
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Save 71%
travel size sampler 5pc soldier
JOIN THE WAITLIST
5.0
Rated 5.0 out of 5 stars
20

Travel-Sized Sampler Kit (5PC)

$119.00
$46.00 $119.00
JOIN THE WAITLIST
JOIN THE WAITLIST
Balance-n-Brighten Travel Size - Soldier
4.3
Rated 4.3 out of 5 stars
693

Baked Balance-n-Brighten Color Correcting Foundation Trav...

$24.00
$13.20 $24.00
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Blush-n-Brighten Travel Size - soldier
Save 45%
4.5
Rated 4.5 out of 5 stars
144

Baked Blush-n-Brighten Marbleized Blush Travel Size

$22.00
$12.10 $22.00
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Save 45%
Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
Save 53%
4.5
Rated 4.5 out of 5 stars
430

Fresh & Hydrated Face Essentials Kit (3 PC)

$90.00
$42.00 $90.00
Shop Now
Save 53%
Best of the Best Cream Full Face Basics Soldier
Save 73%
New dotwhack in red
4.4
Rated 4.4 out of 5 stars
167

Best of the Best Cream Full Face Basics

$168.00
$45.00 $168.00
Shop Now
Save 73%
Shop all July 4th Sale
Shop all Foundation
Shop all NEW ARRIVALS
Shop all PALETTES, KITS, SETS
Shop all Travel Friendly

Makeup Made for You

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

Your old makeup just doesn't cut it anymore. We made it easy to find a better solution.

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Our award-winning products are made to help you feel confident and beautiful at every age.*

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Solutions to enhance and brighten

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Lips

Add the perfect pop of color

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Blush

The best blush for mature skin

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Tools

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Why Baked Makeup is Better banner with Baked Balance-n-Brighten
Why Baked Makeup is Better banner with Baked Balance-n-Brighten

Why is Baked Makeup Better?

  • Weightless feel
  • Easy 3 Step color matching
  • Cake-free, crease free finish
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Geller Gorgeous since 1997
Laura Geller gorgeous since 1997

We know a thing or two about aging gracefully. That’s why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

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Laura Geller quote - We want to make all women feel beautiful and worthy whether they're 19 or 90!
Laura Geller with a scenic background in Italy besides a quote about making women feel beautiful at any age.