New Arrivals

  • Root Touch Up Soldier Blonde
    NEW
    New dotwhack in red

    Root Touch Up Hair & Brow Concealing Cream + Powder

    $34.00
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    NEW
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    New dotwhack in red

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
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    NEW
  • Baked Icons Complete Full Face Palette - soldier
    TODAY ONLY 77% OFF
    🔥 TODAY'S DEAL
    ENDS IN 00 : 00 : 00
    4.7
    Rated 4.7 out of 5 stars
    382

    Baked Icons Complete Full Face Palette

    $33.75 |
    SAVE $112.25 $146.00
    Grab Today's Deal
    Save 77%
    Today's Deal
  • Weightless Whip Blurring Mousse Foundation fair soldier
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    47

    Weightless Whip Blurring Mousse Foundation

    $38.00
    $30.40 $38.00
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  • Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
    Save 53%
    4.5
    Rated 4.5 out of 5 stars
    430

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $42.00 $90.00
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    Save 53%
  • Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
    LIMITED EDITION
    4.8
    Rated 4.8 out of 5 stars
    57

    Draper James x Laura Geller Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows

    $64.00
    $39.00 $64.00
    Shop Now
    LIMITED EDITION
  • Long-n-Lifted Tubing Mascara Soldier
    New dotwhack in red
    4.6
    Rated 4.6 out of 5 stars
    211

    Long-n-Lifted Tubing Mascara

    $26.00
    $18.20 $26.00
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  • Iconic Baked Sculpting Lipstick Candied Petals
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    5

    Iconic Baked Sculpting Lipstick

    $24.00
    $16.80 $24.00
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  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    New dotwhack in red

    Line Smoother Featherproof Lip Liner

    $21.00
    $16.80 $21.00
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    NEW
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    New dotwhack in red
    4.2
    Rated 4.2 out of 5 stars
    6

    Easy Cover Up Hydrating Concealer

    $29.00
    $23.20 $29.00
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    NEW
  • Instant Enhancer Buildable Foundation Stick Soldier Porcelain
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    48

    Instant Enhancer Buildable Foundation Stick

    $38.00
    $30.40 $38.00
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  • Best of the Best Cream Full Face Basics Soldier
    Save 73%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    167

    Best of the Best Cream Full Face Basics

    $168.00
    $45.00 $168.00
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    Save 73%
  • Sculpting Face Brush Soldier
    NEW
    5.0
    Rated 5.0 out of 5 stars
    4

    Sculpting Face Brush

    $24.00
    $13.20 $24.00
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    NEW
  • Eyeshadow Stack Clean Canvas Soldier
    Save 62%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    2

    Eyeshadow Stack

    $29.00
    $10.99 $29.00
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    Save 62%
  • Good Skin SPF Kit 4PC Soldier in shade Golden Medium
    Save 56%
    New dotwhack in red
    4.7
    Rated 4.7 out of 5 stars
    124

    Good Skin SPF Kit (4PC)

    $127.00
    $56.00 $127.00
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    Save 56%
  • Double Take Baked Bronzer - Solider
    NEW
    4.6
    Rated 4.6 out of 5 stars
    61

    Double Take Baked Bronzer

    $34.00
    $18.70 $34.00
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    NEW
  • Baked Illuminating Face + Body Bronzer Golden Hour Soldier
    NEW
    4.9
    Rated 4.9 out of 5 stars
    14

    Baked Illuminating Face + Body Bronzer

    $45.00
    $31.50 $45.00
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    NEW
  • Filter Fix Setting Powder Soldier
    NEW
    4.9
    Rated 4.9 out of 5 stars
    20

    Filter Fix Color Correcting Setting Powder

    $34.00
    $18.70 $34.00
    Shop Now
    NEW
  • Soft Finish Full Face Essentials Kit (4 PC) Soldier
    Save 71%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    6,111

    Soft Finish Full Face Essentials Kit (4 PC)

    $242.00
    $71.00 $242.00
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    Save 71%
  • Best of the Best Cream Starter Kit (3PC) - Soldier
    Save 72%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    301

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $65.00 $232.00
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    Save 72%
  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    103

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
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    Save 65%
  • Dual-Ended Brow Sculpting Marker Soldier
    NEW
    4.6
    Rated 4.6 out of 5 stars
    52

    Dual-Ended Brow Sculpting Marker

    $26.00
    $14.30 $26.00
    Shop Now
    NEW
  • Train Case Soldier Open
    NEW
    5.0
    Rated 5.0 out of 5 stars
    43

    Train Case

    $45.00
    $31.50 $45.00
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    NEW
  • Mother's Day Baked Blush Limited Edition soldier
    LIMITED EDITION
    4.9
    Rated 4.9 out of 5 stars
    26

    Draper James x Laura Geller Baked Blush Limited Edition

    $32.00
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    LIMITED EDITION
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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.