New Arrivals

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  • Root Touch Up Soldier Blonde
    NEW
    4.6
    Rated 4.6 out of 5 stars
    110

    Root Touch Up Hair & Brow Concealing Cream + Powder

    $34.00
    Shop Now
    NEW
  • Root Touch Up Brow Duo (2PC) blonde
    NEW
    4.6
    Rated 4.6 out of 5 stars
    110

    Root Touch Up Brow Duo (2PC)

    $50.00
    $40.00 $50.00
    Shop Now
    NEW
  • Eye Enhancing Essentials Kit (3 PC) Soldier
    Save 58%

    Eye Enhancing Essentials Kit (3 PC)

    $106.00
    $44.00 $106.00
    Shop Now
    Save 58%
  • Seamless Skin Kit (2PC) soldier in Light
    NEW
    4.6
    Rated 4.6 out of 5 stars
    1,170

    Seamless Skin SPF Kit (2PC)

    $54.00
    $27.00 $54.00
    Shop Now
    NEW
  • Quench-n-Tint Lightweight Tinted Moisturizer and Sponge Light
    NEW
    4.3
    Rated 4.3 out of 5 stars
    4

    Quench-n-Tint Lightweight Tinted Moisturizer and Sponge

    $50.00
    $25.00 $50.00
    Shop Now
    NEW
  • Iconic Baked Sculpting Lipstick Candied Petals
    NEW
    4.5
    Rated 4.5 out of 5 stars
    58

    Iconic Baked Sculpting Lipstick

    $24.00
    Shop Now
    NEW
  • Line Smoother Featherproof Lip Liner Cocoa
    NEW
    4.8
    Rated 4.8 out of 5 stars
    13

    Line Smoother Featherproof Lip Liner

    $21.00
    Shop Now
    NEW
  • Baked Icons Complete Full Face Palette - soldier
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    436

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Fresh & Hydrated Face Essentials Kit (3 PC) - solider porcelain fair
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    457

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $45.00 $90.00
    Shop Now
    Save 50%
  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    3.5
    Rated 3.5 out of 5 stars
    333

    Line Smoother Fine Line Blurring Primer

    $45.00
    Shop Now
    LIMITED SUPPLY
  • Good Skin SPF Kit 4PC Soldier in shade Golden Medium
    NEW
    4.7
    Rated 4.7 out of 5 stars
    130

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
    Shop Now
    NEW
  • Best of the Best Cream Full Face Basics Soldier
    5-in-1 Palette

    Hydrating Cream Color + Glow Palette

    $168.00
    $39.00 $168.00
    Shop Now
    5-in-1 Palette
  • Best of the Best Cream Full Face Basics Soldier
    5-in-1 Palette
    4.3
    Rated 4.3 out of 5 stars
    181

    Best of the Best Cream Full Face Basics

    $168.00
    $39.00 $168.00
    Shop Now
    5-in-1 Palette
  • Fresh-Faced Favorites Kit (3PC) Porcelain
    Save 74%
    4.0
    Rated 4.0 out of 5 stars
    5

    Fresh-Faced Favorites Kit (3PC)

    $226.00
    $59.00 $226.00
    Shop Now
    Save 74%
  • Long-n-Lifted Tubing Mascara Soldier
    NEW
    4.6
    Rated 4.6 out of 5 stars
    274

    Long-n-Lifted Tubing Mascara

    $26.00
    Shop Now
    NEW
  • RSVP Ready Big Night Out Full Face Palette soldier
    Save 80%
    4.6
    Rated 4.6 out of 5 stars
    202

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $29.00 $147.00
    Shop Now
    Save 80%
  • RSVP Yes! Full Face Kit (4 PC) soldier
    Save 71%
    4.2
    Rated 4.2 out of 5 stars
    299

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Shop Now
    Save 71%
  • Weightless Whip Blurring Mousse Foundation fair soldier
    NEW
    4.3
    Rated 4.3 out of 5 stars
    195

    Weightless Whip Blurring Mousse Foundation

    $38.00
    Shop Now
    NEW
  • Easy Cover Up Hydrating Concealer porcelain
    NEW
    4.6
    Rated 4.6 out of 5 stars
    43

    Easy Cover Up Hydrating Concealer

    $29.00
    Shop Now
    NEW
  • Mature Skin Basics Kit (3 PC) 2.0 soldier
    Save 58%

    Custom Mature Skin Basics Kit (3 PC)

    $105.00
    $44.00 $105.00
    Shop Now
    Save 58%
  • Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows solider
    LIMITED EDITION
    4.7
    Rated 4.7 out of 5 stars
    84

    Draper James x Laura Geller Marble-ous Eyes 16 Multi-Finish & Marbled Eyeshadows

    $64.00
    $32.00 $64.00
    Shop Now
    LIMITED EDITION
  • Hydrating Lip Mask Soldier
    4.9
    Rated 4.9 out of 5 stars
    49

    Hydrating Lip Mask

    $24.00
    Shop Now
  • All Seasons of Beauty Kit - Timeless Tones solider
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    125

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    Shop Now
    Save 65%
  • Sculpting Face Brush Soldier
    5.0
    Rated 5.0 out of 5 stars
    7

    Sculpting Face Brush

    $24.00
    Shop Now
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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.