New Arrivals

  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%
    4.1
    Rated 4.1 out of 5 stars
    12

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    43,294

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Save 71%
    4.2
    Rated 4.2 out of 5 stars
    66

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    5.0
    Rated 5.0 out of 5 stars
    1

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    125

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $27.00 $70.00
    Save 61%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    5.0
    Rated 5.0 out of 5 stars
    2

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    Save 75%
  • The Delectables Baked Eyeshadows Madison Ave. Mattes - soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    The Delectables Baked Eyeshadows Madison Ave. Mattes - Model B&A in Medium and Tan
    Save 60%
    4.2
    Rated 4.2 out of 5 stars
    210

    The Delectables 14 Multi-Finish Baked Eyeshadows: Madison Ave. Mattes

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    $22.40 $56.00
    Save 60%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    13

    Night-n-Day Magnifying Mascara Kit

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $20.00 $52.00
    Save 62%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 73%
    4.5
    Rated 4.5 out of 5 stars
    73

    RSVP-Ready: Big Night Out Full Face Palette

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $39.00 $147.00
    Save 73%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 75%
    4.4
    Rated 4.4 out of 5 stars
    25

    Glam on the Go Face + Eye Palettes (3PC)

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    $29.00 $117.00
    Save 75%
  • Delectable Delights Eye Kit Soldier
    Delectable Delights Eye Kit Textures
    All Day Matte Eye Kit Model B&A in Light
    Save 75%
    4.1
    Rated 4.1 out of 5 stars
    166

    All Day Essential Eye Kit (6PC)

    $184.00
    $46.00 $184.00
    Save 75%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.4
    Rated 4.4 out of 5 stars
    477

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 45%
    4.1
    Rated 4.1 out of 5 stars
    105

    The Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $15.95 $29.00
    Save 45%
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 60%
    4.8
    Rated 4.8 out of 5 stars
    19

    Limited Edition Lip Frosting Trio

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    $25.00 $63.00
    Save 60%
  • Color Luster Lip Gloss solider in Gilded Honey
    Color Luster Lip Gloss is back
    Color Luster Lip Gloss shade chart
    NEW
    4.3
    Rated 4.3 out of 5 stars
    14

    Color Luster Lip Gloss

    $21.00
    $12.60 $21.00
    NEW
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    880

    Limited Edition Face It All 2PC Face Brush Set

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    $20.00 $52.00
    Save 62%
  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    642

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    57,275

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    5.0
    Rated 5.0 out of 5 stars
    2

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $14.40 $24.00
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Limited Edition - Holiday ⭐
    4.2
    Rated 4.2 out of 5 stars
    9

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $17.60 $32.00
    Limited Edition - Holiday ⭐
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    Limited Edition - Holiday ⭐
    4.5
    Rated 4.5 out of 5 stars
    1,623

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $14.30 $26.00
    Limited Edition - Holiday ⭐
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    56,092

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 72%
    4.6
    Rated 4.6 out of 5 stars
    72

    The Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $35.00 $124.00
    Save 72%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 65%
    4.9
    Rated 4.9 out of 5 stars
    7

    The Brush Vault Limited Edition Makeup Brush Collection (10 PC)

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $80.00 $228.00
    Save 65%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.