YOUR TIME to SHINE

Your Laura Geller Guide to Beauty at Any Age

We’re here to celebrate real beauty at every age. A key part of looking your best? Addressing the needs of your skin and lifestyle now.

As one of the few brands in the beauty biz that’s focused on mature skin, we get it. If you’ve noticed your skin changing as you age, your makeup might not be working as well as it used to. That’s where we come in.  Our products are meant to help you feel confident and beautiful in the skin you’re in. Wherever you are in life, our bestselling makeup is here to join you. 

Shop By Your Age

Choose your age to get curated products just for YOU.

WHY GO GELLER?

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40’s

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50’s

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60’s

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70’s

40’s

Your life is a balancing act in this stage. When you’re juggling work projects, your kids’ extracurriculars, date nights and time with friends, you need versatile makeup that can stand up after a hectic day and hydrate and soothe your complexion that may have gotten a bit drier in recent years.

Quench-n-Tint Hydrating Foundation

This 2-in-1 nourishing tinted moisturizer gives you the perfect sheer, natural look.

Select Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Medium medium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deep deep skin with golden undertones.

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Laura Geller Quench-n-Tint Hydrating Foundation in Light medium
Quench-n-Tint Hydrating Foundation Shade:
$18.70

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Quench-n-Tint Hydrating Foundation
Laura Geller Quench-n-Tint Hydrating Foundation in Light medium
Shade:
$18.70

Works Flawlessly With

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Serum Blush Cheek Tint

A watercolor flush of color that’s quick, foolproof, and great for dry skin!

Select Shade Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink Blushing Berry rich berry Refreshing Rose dusty rose True Tawny hint of bronze Graceful Guava bright coral

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Laura Geller Serum Blush Cheek Tint in Practical Pink
Serum Blush Cheek Tint Color:
$19.60

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Serum Blush Cheek Tint
Laura Geller Serum Blush Cheek Tint in Practical Pink
Color:
$19.60

Works Flawlessly With

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Ideal Fix Concealer

This skin-perfecting brightener helps you fake a full night’s sleep.

Select Shade Porcelain pale to fair skin tones Fair fair skin tones Light light to medium skin tones Medium medium skin tones Golden Medium medium to golden skin tones Tan tan to deep skin tones Deep deep skin tones

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The Ideal Fix Concealer
The Ideal Fix Concealer Color:
$15.60

Item Added to Bag!

The Ideal Fix Concealer
The Ideal Fix Concealer
Color:
$15.60

Works Flawlessly With

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Jelly Balm Hydrating Lip Color

Nourish your pout with a juicy pop of color.

Select Shade Figger Than Life berry pink In the Buffneutral pink Brick House red berry Jammin' plum berry Just Peachy peach pink Terracotta Go dusty red A Latte Love rosy brown Sheerly Amazing sheer neutral

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Laura Geller Jelly Balm Hydrating Lip Color in Just Peachy
Jelly Balm Hydrating Lip Color Color:
$14.70

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Jelly Balm Hydrating Lip Color
Laura Geller Jelly Balm Hydrating Lip Color in Just Peachy
Color:
$14.70

Works Flawlessly With

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gold hoops

Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.

LOAFERS

Reach for a chic pair of loafers that are both smart and comfortable.

gold hoops

Invest in classic, timeless accessories and jewelry you’ll wear for the long haul.

LOAFERS

Reach for a chic pair of loafers that are both smart and comfortable.

50’s

Happy golden anniversary to…you! In the prime of your life, it’s time to put yourself in the spotlight! Go for skin-focused beauty solutions to help brighten your complexion and put your best face forward.

Double Take Baked Full Coverage Foundation

This full coverage formula resists settling, cracking and fading (And stands up to hot flashes!)

Select Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones Toffeevery deep skin with neutral undertones

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Double Take Baked Full Coverage Foundation
Double Take Baked Full Coverage Foundation Shade:
$21.60

Item Added to Bag!

Double Take Baked Full Coverage Foundation
Double Take Baked Full Coverage Foundation
Shade:
$21.60

Works Flawlessly With

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Bronze-n-Brighten Multipurpose Bronzer

Follow up after your blush to give your complexion a natural, beachy boost.

Select Shade Fair (Natural Finish) light bronze Medium (Natural Finish) medium bronze Deep (Natural Finish) deep bronze

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Baked bronze-n-brighten multipurpose bronzer soldier medium
Baked Bronze-n-Brighten Multipurpose Bronzer Shade:
$21.60

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Baked Bronze-n-Brighten Multipurpose Bronzer
Baked bronze-n-brighten multipurpose bronzer soldier medium
Shade:
$21.60

Works Flawlessly With

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INKcredible Waterproof Gel Eyeliner Pencil

This budge-proof color holds up – try the shade Beige to Beige in your waterline for wide-awake eyes!

Select Shade Brown Sugar medium brown Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Graphite charcoal gray Beige to Beige brightening beige Indigo Night deep navy Deep Purple rich purple

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INKcredible Waterproof Gel Eyeliner Pencil
INKcredible Waterproof Gel Eyeliner Pencil Shade:
$12.10

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INKcredible Waterproof Gel Eyeliner Pencil
INKcredible Waterproof Gel Eyeliner Pencil
Shade:
$12.10

Works Flawlessly With

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Bravo Brows Soft Pencil + Brush

Transform your brows with a few simple pencil strokes. Use the spoolie to buff and blend for a natural, fluffy look.

Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupedirty blonde-light brown hair, or if you have a few grays Medium Brown medium brown-dark brown hair Dark Brown salt & pepper-black hair, or if you have a few grays

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Bravo Brows Soft Pencil + Brush Product image in shade Dark Brown
Bravo Brows Soft Pencil + Brush Color:
$14.30

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Bravo Brows Soft Pencil + Brush
Bravo Brows Soft Pencil + Brush Product image in shade Dark Brown
Color:
$14.30

Works Flawlessly With

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scarf

Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.

PURSE

A sharp structured tote isn’t just practical — it’s a commanding statement piece.

scarf

Elevate your workwear and casual wear with a classic scarf tied just so on your neck or shoulders.

PURSE

A sharp structured tote isn’t just practical — it’s a commanding statement piece.

60’s

This decade is all about you. If you’ve got an empty nest or a career that’s winding down, it’s the perfect time to celebrate your favorite features with extra love and definition.

Double Take Liquid Foundation

Think you can’t wear liquid foundation anymore? Think again.

Select Shade Porcelainfair pale with peachy pink undertones Fairfair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones

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Double Take Liquid Foundation
Double Take Liquid Foundation Color:
$21.60

Item Added to Bag!

Double Take Liquid Foundation
Double Take Liquid Foundation
Color:
$21.60

Works Flawlessly With

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Always There Waterproof Mascara

Lengthens, volumizes and stays put – it’s the perfect triple threat!

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Always There Waterproof Mascara Product image
Always There Waterproof Mascara Title:
$10.80

Item Added to Bag!

Always There Waterproof Mascara
Always There Waterproof Mascara Product image
Title:
$10.80

Works Flawlessly With

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Baked Blush-n-Brighten Marbleized Blush

The brightening, marbleized pigments will give you a lifted flush.

Select Shade NEW Beachy Horizon (Matte Finish) bronze, coral & pink NEW Summer Orchid (Matte Finish) bright pink, raspberry & champagne NEW Rosé All Day (Matte Finish) dusty rose, raspberry & pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) peach, raspberry & classic rose Tropic Hues (Satin Finish) coral, gold & pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Ethereal Rose (Natural Finish) lavender & soft pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Coral Cove (Natural Finish) warm pink, peach & champagne Sunswept (Satin Finish) bronze, copper & pink Sunlit Rose (Satin Finish) gold & cool pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze

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Baked Blush-n-Brighten marbleized blush soldier Pink Butter cream
Baked Blush-n-Brighten Marbleized Blush Shade:
$18.00

Item Added to Bag!

Baked Blush-n-Brighten Marbleized Blush
Baked Blush-n-Brighten marbleized blush soldier Pink Butter cream
Shade:
$18.00

Works Flawlessly With

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Kajal Longwear Liner

Play up your eyes with a softer, smokier color than classic black – we love Dark Brown Kohl.

Select Shade NEW! Khaki Kohl light brown NEW! Soft Slate Kohl classic taupe NEW! Clove Kohl pale gold NEW! Bronzed Berry Kohlgolden berry NEW! Soft Black Kohl deep charcoal NEW! Antique Bronze Kohl golden brown Deep Black Kohlclassic black Dark Brown Kohl rich brown Smoky Amethyst Kohl smoky purple Smoky Quartz Kohl smoky brown Smoky Taupe Kohl smoky neutral brown Deep Charcoal Kohl dark gray

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Kajal longwear eyeliner soldier smoky amythst
Kajal Longwear Eyeliner Shade:
$13.20

Item Added to Bag!

Kajal Longwear Eyeliner
Kajal longwear eyeliner soldier smoky amythst
Shade:
$13.20

Works Flawlessly With

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white shirt

A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.

EARRINGS

Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.

white shirt

A crisp white shirt is always a classic – and a sophisticated option for your wardrobe at any age.

EARRINGS

Don’t save your favorite drops for a special occasion! Wear them to add a fun touch to your work or weekend attire.

70’s

Between chasing grandkids and exciting post-retirement activities, your seventies may be some of your most active years yet! Opt for practical makeup that lets your true beauty through, with room for fun pops of color and shine.

Over 7m Sold! National Rosacea Society Accepted. National Psoriasis Foundation recognized! Dermatologist approved! QVC customer choice beauty awards 2023 Winner

Baked Balance-n-Brighten Color Correcting Foundation

Our hero formula doesn’t cake or settle in fine lines and wrinkles.

Select Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

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Baked Balance-n-Brighten Color Correcting Foundation
Baked Balance-n-Brighten Color Correcting Foundation Shade:
$21.60

Item Added to Bag!

Baked Balance-n-Brighten Color Correcting Foundation
Baked Balance-n-Brighten Color Correcting Foundation
Shade:
$21.60

Works Flawlessly With

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Baked Natural Glow Highlighter

No glitter here! Try this on your cheeks and eyes for a subtle glow.

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Baked Natural Glow Highlighter | French Vanilla
Baked Natural Glow Highlighter | French Vanilla Title:
$14.40

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Baked Natural Glow Highlighter | French Vanilla
Baked Natural Glow Highlighter | French Vanilla
Title:
$14.40

Works Flawlessly With

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Spackle Skin Perfecting Primer: Hydrate

Give your skin an extra dose of moisture with this soothing makeup base.

Item Added to Bag!

Spackle Skin Perfecting Primer: Hydrate
Spackle Skin Perfecting Primer: Hydrate Title:
$21.60

Item Added to Bag!

Spackle Skin Perfecting Primer: Hydrate
Spackle Skin Perfecting Primer: Hydrate
Title:
$21.60

Works Flawlessly With

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Italian marble LIPSTICK

This sheer lip color nourishes like your favorite lip balm.

Select Shade Peach Bellini brick & peach creates a classic brick rose Strawberry Toffee classic pink & copper creates a bright rose pink Berry Banana light neutral & berry creates a sheer peach Al Frescorosy brown & beige creates a classic warm rose Honey Bunwarm neutral & cinnamon creates a classic mauve Dolce warm neutral & pink creates a sheer coral Berry Vanilla warm pink & light neutral creates sheer pale pink

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Italian Marble Lipstick
Italian Marble Lipstick Color:
$9.90

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Italian Marble Lipstick
Italian Marble Lipstick
Color:
$9.90

Works Flawlessly With

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Cocktail ring

Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.

RED SHOES

Add a punchy color to your wardrobe too by opting for bright accessories.

Cocktail ring

Everyday is a reason to celebrate! And a fun cocktail ring is a great way to bring a little party flair to any outfit.

RED SHOES

Add a punchy color to your wardrobe too by opting for bright accessories.

Why Go Geller?

We understand that age-related changes in your skin can be a challenge for anyone to deal with. By formulating our products for mature skin, you can be sure our beauty is a perfect fit for the skin you’re in now.

“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”

“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"

"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.” 

“I received the product and was blown away. You cannot tell I am wearing anything! It’s light enough you can’t feel it and it perfectly covered my redness. I’m sold. It has given me my confidence back!"

"Let me begin by saying I do not wear makeup at all. But now in my 50’s I’m experiencing redness and brown spots. I tried liquid foundation but I don’t like that fake caked look.” 

“I saw Laura Geller’s Baked Balance-n-Brighten Foundation and decided to try it. I said, ‘if it looks as natural as they say, I’ll use it.’”