Meet the
Baked Makeup
That's Better
For Your Skin
What Makes Baked Better?
Our iconic baked products combine the flexible coverage of liquids and creams with the easy application of powders in a lightweight baked formula that resists caking and creasing, especially in wrinkles.
Our award-winning baked makeup starts its life as a cream and is baked in Italy for 24 hours on terracotta tiles. The result? Weightless, silky coverage that applies with the ease of a powder and delivers the smooth finish of a cream.
Baked
BREAKDOWN
What’s the difference between our three baked foundations? Let’s take a closer look…
Color correcting
Baked
Balance-n-Brighten
(1000+ reviews)
Light-to-medium coverage
natural FINISH
PROMOTES A brighter, more even complexion
illuminating
Baked
Balance-n-Glow
(1000+ reviews)
Light-to-medium coverage
SATIN FINISH
PROMOTES A RADIANT, HEALTHY GLOW
Try It & Love It
Not satisfied with your baked foundation? If you don’t love it, return it FREE within 30 days in any condition.
Here’s What Makes our Famous Formula Foolproof
1
Made with mature skin in mind
As one of the only brands in the beauty biz focusing on women over 40, we know exactly what your skin needs. That’s why we created our baked formulas to work with mature skin – that means no settling into fine lines and wrinkles and no caking or creasing.
2
thousands of satisfied fans
With thousands of five-star reviews and millions of units sold, it’s safe to say our bestselling baked foundations are real fan favorites.
PLUS
Baked Balance-n-Brighten Color Correcting Foundation was the first ever makeup product to earn a Seal of Approval from the National Psoriasis Foundation. Laura Geller is also proud to support the National Rosacea Society.
baked
balance-n-brighten
“I have a lot of freckles and aging skin with wrinkles, I use all Laura Geller products. This is the only makeup that doesn’t settle in your fine lines and wrinkles and makes my skin look wonderful”
— HippieChick, Age 60
baked
balance-n-Glow
“Goes on smooth and even. Love the glow it gives. Definitely a keeper.”
— Denise, Age 68
baked
Double Take
“Best makeup EVER!This makeup is awesome! First time trying it, love the way it feels and looks.”
— Patty, Age 59
baked
Balance-n-Glow
“Absolutely love this foundation! My face doesnt look caked on and the coloring is perfect!”
— Dena, Age 61
baked
balance-n-brighten
“I have a lot of freckles and aging skin with wrinkles, I use all Laura Geller products. This is the only makeup that doesn’t settle in your fine lines and wrinkles and makes my skin look wonderful”
— Mary, Age 63
baked
Double Take
“Love the coverage makes me feel very confident and lovely”
— Kim, Age 43
3
Creates a Natural, Enhanced Look
Our baked formulas are designed for a natural-looking, skin-like finish, so you can perfect and enhance your complexion without looking like you’re wearing a mask.
4
Feels Completely Weightless
Nobody wants to feel weighed down by heavy foundations. Baked makeup is formulated to feel lightweight on your skin. Our foundations feel breathable too, so you won't have to worry about clogged pores and congestion.
5
Easy and Effortless to Apply
With baked makeup, there’s no complicated application. Each formula applies beautifully with brushes or a makeup sponge.
Here’s How It’s Done!
Let Laura Geller walk you through our baked foundation family to get the most out of your formula and apply like a pro.
Here’s How It’s Done!
Let Laura Geller walk you through our baked foundation family to get the most out of your formula and apply like a pro.
Frequently
Asked
Questions
You bet. We formulated all of our baked foundations with a focus on mature skin, so you can feel confident that it won’t settle and crease in fine lines, wrinkles and the under eye area.
We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.
For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.
Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.
Balance-n-Brighten: light-to-medium coverage with a natural finish. Balance-n-Glow: light-to-medium coverage with a satin finish. Double Take: full coverage with a matte finish
All of our baked foundations are buildable, depending on how you apply them. For fuller coverage with Baked Balance-n-Brighten or Baked Balance-n-Glow, apply using a denser brush with a patting motion, which will help to build up the coverage. For fullest coverage with Baked Double Take, you can use a dense brush as well, or apply wet using the included puff.
