Eyeliner, Eyeshadow, Mascara & More

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Eyebrow

  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
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    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    1

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
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  • Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
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    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    2

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
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    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    3,855

    Kajal Longwear Eyeliner

    $24.00
    $16.00 $24.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,016

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    923

    Kajal Longwear Mascara

    $26.00
    $17.00 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
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    4.5
    Rated 4.5 out of 5 stars
    1,040

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
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  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
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    4.3
    Rated 4.3 out of 5 stars
    654

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
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  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
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    4.6
    Rated 4.6 out of 5 stars
    32

    All Day Eye Kit (5 PC)

    $109.00
    $39.00 $109.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
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    4.7
    Rated 4.7 out of 5 stars
    46

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.00 $24.00
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  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
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    4.7
    Rated 4.7 out of 5 stars
    11

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
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  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    LIMITED SUPPLY
    3.4
    Rated 3.4 out of 5 stars
    95

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
    LIMITED SUPPLY
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
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    4.6
    Rated 4.6 out of 5 stars
    90

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Save 83%
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    LIMITED SUPPLY
    4.3
    Rated 4.3 out of 5 stars
    44

    Line Smoother Under Eye Kit (2PC)

    $74.00
    $49.00 $74.00
    LIMITED SUPPLY
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    LIMITED SUPPLY
    4.0
    Rated 4.0 out of 5 stars
    12

    Line Smoother Full Face Kit (3PC)

    $109.00
    $59.00 $109.00
    LIMITED SUPPLY
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
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    Today's Deal
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    11

    Best of the Best Cream Full Face Basics

    $168.00
    $42.00 $168.00
    Save 75%
    Today's Deal
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    147

    Baked Icons Complete Full Face Palette

    $146.00
    $55.00 $146.00
    Save 62%
  • Blend Away Beige & Brown Eyeshadows - soldier
    Blend Away Beige & Brown Eyeshadows - texture
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    4.9
    Rated 4.9 out of 5 stars
    153

    Blend Away Beige & Brown 8 Multi-Finish Eyeshadows

    $25.00
    $11.99 $25.00
    Save 52%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    18

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
    Save 61%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
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    3.5
    Rated 3.5 out of 5 stars
    24

    Waterproof Spackle Eye Hues

    $24.00
    $12.00 $24.00
    Save 50%
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    39

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
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    3.8
    Rated 3.8 out of 5 stars
    44,514

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    793

    Always There Lengthening Mascara

    $26.00
    $16.00 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    Save 38%
    4.0
    Rated 4.0 out of 5 stars
    821

    Always There Waterproof Mascara

    $26.00
    $16.00 $26.00
    Save 38%
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 50%
    4.6
    Rated 4.6 out of 5 stars
    22

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $13.00 $26.00
    Save 50%
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!