New Arrivals

  • Good Skin SPF Kit (4PC) medium
    Good Skin SPF Kit (4PC) texture
    LIMITED EDITION
    New dotwhack in red

    Good Skin SPF Kit (4PC)

    $127.00
    $59.00 $127.00
    Shop Now
    LIMITED EDITION
  • Long-n-Lifted Tubing Mascara Soldier
    Long-n-Lifted Tubing Mascara BA
    New dotwhack in red
    4.9
    Rated 4.9 out of 5 stars
    7

    Long-n-Lifted Tubing Mascara

    $26.00
    $18.20 $26.00
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  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 71%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    76

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
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    Save 71%
  • Best of the Best Cream Starter Kit (3PC) - Porcelain
    Best of the Best Cream Full Face Basics BA2
    Best of the Best Cream Starter Kit (3PC) shade chart
    Save 70%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    180

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
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    Save 70%
  • Lash Clarity Mascara & Readers Kit (3PC) soldier
    Lash Clarity Mascara & Readers Kit (3PC) model
    NEW

    Mascara & Magnifying Makeup Glasses Kit (3PC)

    $58.00
    $39.00 $58.00
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    NEW
  • Heart Eyewear Makeup Reading Glasses
    Lash Clarity Mascara & Readers Kit (3PC) model 2
    NEW
    5.0
    Rated 5.0 out of 5 stars
    1

    Laura Geller x I Heart Eyewear Makeup Readers

    $32.00
    $29.00 $32.00
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    NEW
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    44

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
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    Save 50%
  • Dual-Ended Brow Sculpting Marker Soldier
    Dual-Ended Brow Sculpting Marker Model Grid
    NEW
    5.0
    Rated 5.0 out of 5 stars
    1

    Dual-Ended Brow Sculpting Marker

    $26.00
    $18.20 $26.00
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    NEW
  • Double Take Baked Bronzer - Solider
    Double Take Baked Bronzer - BA Medium
    NEW
    4.8
    Rated 4.8 out of 5 stars
    14

    Double Take Baked Bronzer

    $34.00
    $23.80 $34.00
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    NEW
  • Hydrating Lip Mask Soldier
    Hydrating Lip Mask BA 1
    NEW
    4.8
    Rated 4.8 out of 5 stars
    5

    Hydrating Lip Mask

    $24.00
    $16.80 $24.00
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    NEW
  • Filter Fix Setting Powder Soldier
    Filter Fix Setting Powder Product Benefit
    NEW
    5.0
    Rated 5.0 out of 5 stars
    5

    Filter Fix Color Correcting Setting Powder

    $34.00
    $23.80 $34.00
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    NEW
  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
    Save 50%
    New dotwhack in red
    4.4
    Rated 4.4 out of 5 stars
    4,908

    Laura’s 3 E’s: Eyeliner, Eyelash & Eyebrows Kit (3PC)

    $72.00
    $36.00 $72.00
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    Save 50%
  • Slanted Tweezers Soldier
    Slanted Tweezers Packaging
    Save 78%

    Slanted Tweezers

    $18.00
    $3.99 $18.00
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    Save 78%
  • Makeup Wedges Soldier
    Save 56%

    Makeup Wedges Set of Six

    $18.00
    $7.99 $18.00
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    Save 56%
  • Everyday Icons Kit (4 PC) - Porcelain
    Everyday Icons Kit (4 PC) - full look medium
    Save 63%
    4.3
    Rated 4.3 out of 5 stars
    23

    Everyday Icons Kit (4 PC)

    $132.00
    $49.00 $132.00
    Shop Now
    Save 63%
  • Baked Foundation Sponge Trio soldier
    Baked Foundation Sponge Trio product benefit
    Save 30%
    5.0
    Rated 5.0 out of 5 stars
    2

    Baked Foundation Sponge Trio

    $18.00
    $12.60 $18.00
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    Save 30%
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    JOIN THE WAITLIST
    3.4
    Rated 3.4 out of 5 stars
    198

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Baked Icons back of palette
    Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 60%
    4.7
    Rated 4.7 out of 5 stars
    236

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Fresh & Hydrated Face Essentials Kit (3 PC) Soldier
    Fresh & Hydrated Face Essentials Kit (3 PC) - model grid
    Save 50%
    4.5
    Rated 4.5 out of 5 stars
    227

    Fresh & Hydrated Face Essentials Kit (3 PC)

    $90.00
    $45.00 $90.00
    Shop Now
    Save 50%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Save 30%
    4.8
    Rated 4.8 out of 5 stars
    36

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $22.40 $32.00
    Shop Now
    Save 30%
  • Dual-Ended Cheek + Eyeshadow Brush - soldier
    Dual-Ended Cheek + Eyeshadow Brush - benefits
    Dual-Ended Cheek + Eyeshadow Brush - limited edition
    Save 62%
    4.6
    Rated 4.6 out of 5 stars
    32

    Limited Edition Dual-Ended Cheek + Eyeshadow Brush

    $26.00
    $9.99 $26.00
    Shop Now
    Save 62%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 46%
    5.0
    Rated 5.0 out of 5 stars
    32

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $39.00 $72.00
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    Save 46%
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 65%
    4.5
    Rated 4.5 out of 5 stars
    67

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    Shop Now
    Save 65%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.7
    Rated 4.7 out of 5 stars
    100

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
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    Save 83%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.