New Arrivals

  • Baked Icons Complete Full Face Palette - soldier
    Baked Icons Complete Full Face Palette product benefits
    NEW
    5.0
    Rated 5.0 out of 5 stars
    2

    Baked Icons Complete Full Face Palette

    $146.00
    $58.00 $146.00
    NEW
  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    10

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    43,803

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
    NEW
    5.0
    Rated 5.0 out of 5 stars
    1

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

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    $25.00 $56.00
    NEW
  • Save 71%
    4.3
    Rated 4.3 out of 5 stars
    146

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    5.0
    Rated 5.0 out of 5 stars
    6

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    130

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $23.99 $70.00
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  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
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    5.0
    Rated 5.0 out of 5 stars
    19

    Night-n-Day Magnifying Mascara Kit

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    $19.99 $52.00
    Save 62%
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    Save 75%
    4.5
    Rated 4.5 out of 5 stars
    117

    RSVP-Ready: Big Night Out Full Face Palette

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    $37.00 $147.00
    Save 75%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.5
    Rated 4.5 out of 5 stars
    48

    Glam on the Go Face + Eye Palettes (3PC)

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    $19.99 $117.00
    Save 83%
  • The Bright Stuff Illuminating Under Eye Concealer Soldier - light
    The Bright Stuff Illuminating Under Eye Concealer - full assortment
    Save 40%
    4.1
    Rated 4.1 out of 5 stars
    127

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
    Save 40%
  • Lip Frosting Trio Soldier
    Lip Frosting Trio texture
    Lip Frosting Trio limited edition
    Save 64%
    4.8
    Rated 4.8 out of 5 stars
    21

    Limited Edition Lip Frosting Trio

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    $22.99 $63.00
    Save 64%
  • Color Luster Lip Gloss solider in Gilded Honey
    Color Luster Lip Gloss is back
    Color Luster Lip Gloss shade chart
    NEW
    4.4
    Rated 4.4 out of 5 stars
    17

    Color Luster Lip Gloss

    $21.00
    $12.60 $21.00
    NEW
  • Face It All 2PC Face Brush Set Soldier
    Face It All 2PC Face Brush Set benefits
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    1,065

    Limited Edition Face It All 2PC Face Brush Set

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    $17.99 $52.00
    Save 65%
  • Holiday Baked Starter Kit (3PC) - medium
    Holiday Baked Starter Kit (3PC) - Model B&A in medium
    Holiday Baked Starter Kit (4PC) Textures
    Save 63%
    4.2
    Rated 4.2 out of 5 stars
    986

    Holiday Baked Starter Kit (3PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    4.0
    Rated 4.0 out of 5 stars
    58,169

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    Save 58%
    4.7
    Rated 4.7 out of 5 stars
    24

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $9.99 $24.00
    Save 58%
  • Blush-n-Brighten Skyline Sunset soldier
    Blush-n-Brighten Skyline Sunset model gird
    Blush-n-Brighten Skyline Sunset benefits
    Save 59%
    4.3
    Rated 4.3 out of 5 stars
    10

    Limited Edition Baked Blush-n-Brighten Marbleized Blush

    $32.00
    $12.99 $32.00
    Save 59%
  • Holiday Retractable Kabuki Brush - soldier
    Holiday Retractable Kabuki Brush - benefits
    Holiday Retractable Kabuki Brush - how to apply
    4.5
    Rated 4.5 out of 5 stars
    1,815

    Limited Edition Retractable Angled Kabuki Brush

    $26.00
    $15.60 $26.00
  • The Holiday Pro-Aging Kit Soldier
    Save 63%
    3.9
    Rated 3.9 out of 5 stars
    56,969

    Holiday Pro-Aging Kit (7PC)

    $204.00
    $75.00 $204.00
    Save 63%
  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
    Save 65%
    4.9
    Rated 4.9 out of 5 stars
    9

    Brush Vault Limited Edition Makeup Brush Collection (10 PC)

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    $80.00 $228.00
    Save 65%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.5
    Rated 4.5 out of 5 stars
    410

    Best of the Best Tuscan Dreams

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $49.00 $114.00
    Save 57%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    486

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
    Save 75%
    4.6
    Rated 4.6 out of 5 stars
    172

    Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $13.99 $56.00
    Save 75%
Baked Balance-n-Brighten texture image

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Not Sure Where to Start?

Your New Routine Quiz

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Frequently Asked Questions

  • I have an idea for a new Laura Geller product! Who can I speak to?

    We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

  • What products are best for everyday makeup?

    Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our Daily Routine Kit (4PC) is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our Cult Classics Kit (6PC), which includes everything you need for a complete makeup look.

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.