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Reliably long-lasting lashes
Always There Lengthening Mascara
Reliably long-lasting lashes
Reliably long-lasting lashes
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TRIAL
Free returns. Zero risk. Pure confidence.
More To Try, On Us
(yes, even returns are on us)
- Free 30-day returns
- Free shipping over 40+
Perfect For
- Short Lashes
- Thin Lashes
- Straight Lashes
- Hooded Eyes
Details
This long-wearing and ultra-creamy formula immediately builds and lengthens lashes for maximum impact.
- Rich black formula with high-impact pigments
- Resists flaking, smudging, and fading
- Soft and wavy brush fibers gently coat every lash
How to Apply
Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash. For additional volume, wiggle the wand from side-to-side and base to tip. Layer as desired to achieve your big lash look.
Our Ingredients
FAQ
- What effect does this mascara give?
Always There Mascara helps to create the look of longer and more defined lashes, all with a long-lasting finish to help keep your look in place without smudging!
- What kind of wand does this mascara have?
This mascara wand includes a mix of soft and wavy fibers to deliver the perfect amount of pigment, helping to prevent clumping and smudging.
- What is the difference between your mascaras?
Always There Mascara is designed for longwearing length, and is available in waterproof and non-waterproof. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!
- Does this mascara flake or clump?
The long-lasting pigments in our mascaras were formulated to minimize flaking or clumping.
- How do I apply this?
This 100% long-wearing and ultra-creamy formula immediately builds and lengthens lashes. The brush shape features soft and wavy fibers that deliver the perfect amount of pigment with the very first stroke.
- Who should use this mascara?
Always There Mascara should work well for most people and most lash types.
- How should I remove my mascara?
You can remove your Always There Mascara with a gentle eye makeup remover.
- What is your return policy?
We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.
Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items. You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup
looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.

Aqua / Water / Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.
TRY LAURA GELLER for free
How It Works
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don’t pay a thing upfront.
USE IT FOR 14 DAYS
Try it in your routine.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
Love it? Keep it! You’ll be charged once your trial ends.
Don’t love it? Returns are free and easy.
Couldn't load pickup availability
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.
Shop & Compare
Works Well With...
Rave Reviews from Geller Gals
- Teresa M.Verified BuyerReviewingAlways There Lengthening MascaraI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? MediumWhat are your skin concerns? Dark Circles, Fine Lines/WrinklesRated 5 out of 5 starsWorth every penny
I've been having trouble with stingy, watery eyes when wearing mascara but this product has been a god send. Goes on beautifully. No clumping and no runny eyes. Love it
Was this helpful?Laura Geller31 minutes agoThank you so much, Teresa, for your amazing five-star review of our Always There Lengthening Mascara! We're absolutely thrilled to hear that this has been a god send for you, especially knowing how frustrating it can be when mascara causes stingy, watery eyes. It's wonderful that you're experiencing such beautiful application without any clumping, and we're so happy that our formula is gentle enough to keep your eyes comfortable all day long. Your experience truly means the world to us, and we're so grateful to have you as part of the Laura Geller Beauty family!
- Tammi D.Verified BuyerReviewingAlways There Lengthening MascaraI recommend this productAge 35 to 44What is your skin type? NormalWhat is your skin tone? MediumWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsThis worked!!
Definitely lengthy lashes!
Was this helpful? - Kimberly M.Verified BuyerReviewingAlways There Lengthening MascaraI recommend this productAge 45 to 54What is your skin type? CombinationWhat is your skin tone? FairWhat are your skin concerns? Fine Lines/Wrinkles, Dark CirclesRated 5 out of 5 starsEasy application
Goes on smooth no clumping. Says on with no flaking. Washes off easily. and my lashes look longer and fuller!!!
Was this helpful? - Lee F.Verified BuyerReviewingAlways There Lengthening MascaraI recommend this productAge 45 to 54What is your skin type? DryWhat is your skin tone? FairWhat are your skin concerns? Fine Lines/Wrinkles, RednessRated 5 out of 5 starsMrs
Good smooth application,no bits of mascara falling off brush and attracts every lash,
Was this helpful? - Judy F.Verified BuyerReviewingAlways There Lengthening MascaraI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? LightWhat are your skin concerns? Sun Damage/Sun SpotsRated 5 out of 5 starsLovely Mascara
Perfect mascara for barely there lashes. I’m 80 years old and appreciate the soft natural look this mascara gives me!
Was this helpful?